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HEALTHCARE
Campaign refocuses attention
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from page 5
know.that isn’t true. Many gay-identified men
have made changes they think will be suffi
cient to protect themselves but sometimes the
strategies they are using are not 100 percent
effective. These men continue to be at a rela
tively high level of risk.”
Jacquelyn Clymore, executive director of
the Alliance of AIDS Services-Carolina (AAS-
C) in Raleigh, told Q-Notes she thinks the new
national campaign will be effective in reach
ing the general population.
“That message — ‘nine-and-a-half min
utes’ — wakes you up,” she said. “I think it has
the potential to make people say,‘Oh my God.’
People will realize that we are not talking about
a country in Africa, but that we are talking
about this country. It could be very powerful.”
Clymore said she’s been surprised by the
statistics showing radical drops in discussions
about and awareness of HIV/AIDS. She hopes
the new campaign will curb the ignorance and
disinterest across the country but she has con
cerns that it will be largely ineffective for high-
risk communities that have been the heavy
targets of HIV prevention messages for years.
“I think we need to be talking to the gay
community and asking that population, what
would help you? Why aren’t you hearing the
message? What is wrong wiffi the way we are
delivering it,” Clymore says of outreach to gay, bi
and MSM men. “There is a lot of misinforma
tion out there and it is not so much a sense of
complacency as it is almost a sense of doom.”
She says she sees more men thinking, “If
I’m going to end up with it anyway, why wait?”
Wolitski said the problem with outreach to
gay, bi and MSM men isn’t as bad as it might
seem. “I think the argument that people aren’t
listening to the message anymore is really an
inaccurate one.”
The CDC is partnering with the Kaiser
Family Foundation to form a national media
coalition that will support the efforts of the
institution and the Act Against AIDS cam
paign. Fenton said the foundation will “engage
media and entertainment industries at an
even deeper level” including targeted media
campaigns that complement the CDC’s effort
to reach specific communities of risk. I
info: www.nineandahalfininutes.org
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10 APRIL l8.2009«QNotes