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Q-notes. microfilm reel (Charlotte [N.C.]) 1986-current, April 18, 2009, Image 16

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Q . L I V I N G ‘Rainbow Pilgrimage’ to NYC Pride 2009 New media campaign aims to draw visitors to 40th anniversary of Stonewall Riots by Matt Comer . Q-Notes staff The City of New York and tourism officials have announced a visitors and tourism mar keting campaign to promote the 40th anniver sary of the Stonewall Riots. Dubbed the The campaign will take advantage of both international and domestic adver tising, including print, outdoor and online marketing. According to an April 7 press release, the pilgrim age is meant to New York City Council Speaker Christine Quinn and NYC & Company officials announce the ‘Rainbow Pilgrimage’ media campaign. “showcase New York City’s vibrancy while highlighting its reputation as a gay- and les bian-friendly travel destina- with Travelocity through the n^arket- ing campaign’s web site, “New York City is the birthplace of the gay rights movement and has long attracted LGBT visitors from around the world. As we mark the 40th anniversary of Stonewall this year, there’s even more reason to come cel ebrate the history of the LGBT commu nity. We’re proud to be working with NYC & Company to launch the Rainbow Pilgrimage campaign, which will help con nect visitors with great events, transporta tion, and LGBT-friendly businesses around only online the cityr said Speaker Christine Quinn. NYC & Company will launch the advertis ing campaign and hopes to generate more than 300 million impressions in key markets across the U.S., United Kingdom and Canada. Digital advertising will start April 13 and ask travelers to “Join the Rainbow Pilgrimage and Plan Your Journey” Other advertising includes outdoor ads in the U.K. and Spain and a print ad in the June/July ise of Out magazine. Overall, the campaign will.cost $1.9 million. “New York City is an iconic destination for the gay and lesbian visitorj’ said George Fertitta, CEO of NYC & Company. “We are eager to invite and welcome even more gay travelers to visit New York City in 2009 not only to celebrate the-historical significance of the Stonewall Riots anniversary, but also to take in all the energy, beauty and vibrancy our great City has to offer.” What do you think? Are you going on the “Rainbow Pilgrimage” to celebrate Stonewall’s 40th? Head to and vote in our online poll. I “Rainbow Pilgrimage,” New York City Council Speaker, openly gay Christine Quinn and offi cials with NYC & Company announced the marketing campaign on April 7. tion” and “emphasize a visit to the destination as a‘rite of passage’ for the gay and lesbian traveler.” The city and NYC & Company will parter Anything But Straight: Marriage — writing on wall • Money Matters: Is your nest egg a solution? more at! Survivor: How to play the game. Opera. Give It ATry. TURANDOT April 16, 18 & 19 Presenting sponsors: Margaret and Price Zimmermann and The Hearst Corporation Tickets: 704,372.1000 Priced from: $16—$125 ^ Opera Carolina Lori Phillips Roy CorneUus Smith Jee Hyun Lim TURANDOT CALAF LIU Eric Greene PING Group Sales: 704.332,7177 x209 16 APRIL l8.2009*QNotes

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