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PIEDMONITOR
Volume 9 No. 2
Published and Printed by Piedmont Aviation, Inc.
February 19 57
SALES MEETING
The annual sales meeting of Piedmont Air
lines was held on February 7, 1957, at
Cincinnati, Ohio at the Sheraton-Gibson
Hotel. Approximately 60 Station and Sales
Managers attended, along with Messrs .
Davis, Brown, McGee, Turbiville, Ross,
and Martin, representing the home office.
The one-day meeting was conducted by Mr.
McGee who reviewed 1956 and outlined
our Company objectives for 1957. To meet
the '57objectives,Mr. McGee introduced
a new soles training program for all ticket
and reservation sales agents. He explain
ed that with the help of the training pro-
the Company could surpass any goal
it may set for itself. To further aid us in
attaining our goal, BakerSlater, Director
of Sales Promotionand Agencies, explain
ed the two new package tours ( Virginia
Beach and Asheville) and the travel agency
program to be conducted. Following,Mr.
Brown, Assistant Vice President, explained
in detail the procedures for filing route
appl icatloris and the status of our Chicago
route extension.
Mr. Marion Maxfield, Asst. Director of
Customer Relations of Fairchild Engine and
Airplane Corporation conducted a quest ion
and answer period on the new F-27 Pace-
rtiaker. Mr. W. W. Neal, Mr. John K.
Ottley, and Mr. R. E. Hodges, of Liller,
Neal and Battle, advertising agency for
Piedmont, presented the pre-del ivery plans
for the F-27^. Mr. F.D.Walker, of Gay-,
' L
PACEMAKER
This $15,000 display of the F-27 was located in the lobby of the Sheraton-Gibson Hotel
throughout the week of the meeting.
nor, Colman, Prentis and Varley, Fair
child's advertising agency presented the
plans they have for the promotion of the
F-27.
Closing the meeting, Mr. Davis presented
an anaylsis of Piedmont's standing in relat
ion toother local service carriers over the
past years. In the field of revenues and
expenses, Mr. Davis emphasized the fact
that our expenses have increased in much
greater proportion than our increase in
passengers and revenues, causing us to re
linquish our No. 1 position in certain cate
gories among local service carriers. He
further pointed out that thissituation could
easily be remedied by a combined effort
on the part of all employees. A few
individuals cannot return us to the No.l
spot, however, all employees pulling as
a team can help achieve the desired goal.
COMPANY OBJECTIVES
1 957
Load Factor 56.00%
Number Passengers 455,600
Passenger Revenue $5,381,400.