i
THE piEomonim
VOL. VI, NO. 4
APACE WITH THE PACEMAKER
APRIL, 1963
Application Made To Enlarge System
Piedmont Airlines last month
filed three new route applica
tions with the Civil Aeronautics
Board, with two of the applica
tions proposing routes connect
ing four important cities —
Charleston, S. C., Savannah, Ga.,
Brunswick, Ga., and Jackson
ville, Fla. with the company’s
present system.
The third application involved
a request for authority to pro
vide direct, non-stop service be
tween Louisville and Cincinnati.
According to Director of Re
search Robert W. Kadlec, Pied
mont also filed a motion with
the CAB to have this particular
application heard as a part of an
existing CAB proceeding due to
be heard before the Board this
spring.
Better Service
If authorized, the new service
would permit greater flexibility
in scheduling equipment and in
the timing of flights to and from
the two cities, and enable Pied
mont to provide improved serv
ices to local Cincinnati-Louisville
passengers.
Of the applications involving
the addition of new cities to
Piedmont’s system, one would
join Jacksonville, Brunswick, Sa
vannah, Augusta, and Columbia
with the company’s existing
routes through Charlotte.
The other asks for service con
tinuing from the present routing
at Florence to Charleston, Sa
vannah, Brunswick, and Jack
sonville.
One Carrier
If the applications are ap
proved by the CAB, air travelers
Sfoc/c Dividend Declared
Piedmont Airlines, at its Di
rectors’ meeting April 17, de
clared a ten per cent stock divi-
dent payable May 27, 1963, to
stockholders of record May 10.
The dividend represents a return
of about 40 cents per share based
on the present market value of
the stock.
In addition, the Directors re
elected T. H. Davis as President
and Treasurer of Piedmont. Also
re-elected were H. K. Saunders,
C. G. Brown, Jr., and R. S. North-
ington as Vice Presidents, M. F.
Fare as Secretary and Assistant
Treasurer, and T. W. Morton as
Assistant Controller.
Directors Elected
At the annual stockholders’
meeting held just prior to the
Directors’ meeting, the stock
holders re-elected the 13 mem
bers of the Board of Directors.
They include Glenn E. Anderson
of Raleigh; E. L. Davis, E. L.
Davis, Jr., Bowman Gray,
Charles E. Norfleet, and John F.
Watlington, Jr. all of Winston-
Salem; Frank Dowd of Charlotte;
Ralph W. Gardner of Washing
ton, D. C.; and Piedmont officers
Davis, Brown, Fare, Northing-
ton and Saunders.
Davis, at the stockholders’
meeting, described 1962 as a
“shining year” for Piedmont. He
traced the special challenges fac
ing the company during the past
year, including far-reaching new
route expansion, purchasing and
phasing in of new aircraft, and
the enlargement of maintenance
facilities. He paid special tribute
to Piedmont’s 1600 employees
who met the challenges and
stated that the “end result
speaks eloquently.” He expressed
confidence in the outlook for
1963.
I
1
Looking like the personification of all the fraternity sweetheart songs,
Dariel Saunders smilingly poses for photographers minutes after being
crowned “Miss Winston-Salem" for the coming year. Daughter of Pied
mont Vice President H. K. Saunders, she will next compete in the "Miss
North Carolina" beauty pageant, the last step before the “Miss America"
promotion in Atlantic City, N. J. Backers at INT say the beauteous Miss
Saunders is a shoo-in.
General Aviation
Northington reported that the
General Aviation Division had
the largest 1962 sales and profits
in history and said that the di
vision was working toward a
goal of $5 million in gross sales
for 1963.
Brown, reporting on Traffic
and Sales, stated that passenger
revenues were up 45 per cent in
1962 over the previous year and
cargo revenues went up 68 per
cent.
Over 81 per cent of the shares
outstanding were reported either
by proxy or personally at the
stockholders’ meeting.
Annual Report
In March, Piedmont released
its 1962 annual report outlining
the greatest growth, progress,
and earnings of any year in the
history of the company.
In his report to the stockhold
ers, President Davis announced
net consolidated earnings for
1962 of $1,160,084, as compared
to $474,089 for 1961.
Of the total profit, $1,014,501
was earned by the Piedmont Air
line Division; $113,649 was earned
by the General Aviation Divi
sion; and $31,939 was earned by
the Central Piedmont Aero Di
vision.
The year marked the thir
teenth consecutive year of prof
itable operation for Piedmont,
which for the local service air
line industry is an outstanding
and unique record.
The year also marked the first
time in the history of local serv
ice airlines that new routes were
placed into operation entirely
without government subsidy sup
port. Piedmont last June under
went the largest expansion pro
gram ever accomplished in a
single day by a local airline.
Summed Up
In summing up the year-end
position of the company, Mr.
Davis said:
“The events for 1962 place us
in a good position to make great
er strides in 1963. We have com
pleted re-equipping our airline
with one of the finest fleets of
modern aircraft in the local serv
ice airline industry. We have in
tegrated several new and pro
ductive routes into our system.
We have enlarged our plant fa
cilities to meet foreseeable needs
for several years. Our major fi
nancing program has been com
pleted. In these and many other
ways, I believe we have success
fully accomplished the first step
(which seems to generally be the
most difficult) toward a new,
bright era for Piedmont.”
would be provided one-carrier
service between Jacksonville,
Brunswick, Savannah, and
Charleston and other such cities
on Piedmont’s system as Louis
ville, Ky., Cincinnati, Ohio, Co
lumbus, Ohio, Charleston, W. Va.,
Huntington, W. Va., Lexington-
Frankfort, K y., Bristol-Kings-
port-Johnson City, Tenn., Har-
risonburg-Staunton - Waynesboro,
Va., Charlottesville, Va., Lynch
burg, Va., Roanoke, Va., Dan
ville, Bluefield-Princeton, W. Va.,
Beckley, W. Va., London-Corbin,
Ky., Pulaski-Radford-Blacksburg,
Va., and Baltimore, Md.
Remain Alert
President T. H. Davis, in com
menting on the applications, said:
“We remain alert to oppor
tunities of broadening our use
fulness to our traveling public.
We feel confident that our pres
ent CAB requests would fill
some important gaps in air serv
ice to the progressive Southeast
and we are hopeful that the CAB
will approve what we have asked
and what many of the communi
ties involved indicate they need.”
LOUIEVUXE
lEXINGtOH - THAMITOl
STAUNTON
KAlUtl^ONBUtG
WAYNESBORO
momonr mums
A look at Piedmont's system with the proposed new routes added.
Dotted lines indicate new service for which the company has applied.
Fancy Prizes Offered
In New Sales Contest
The lure of the islands and
swaying palms await the winner
of a Piedmont-United Air Lines
sales contest which got under
way April 1 and will end May
31.
The contest, says the rule
sheet, is open to all reservations
and ticket counter personnel at
all stations and city offices.
Based on the same formula as
the present “steak dinner” incen
tive program, the station having
the largest percentage increase
in the number of boardings per
actual departure in April and
May, as compared to February
and March, will be declared the
winner.
A drawing will be held at the
winning station to determine the
recipient of the first prize, a trip
for two to Hawaii, all expenses
paid. The same procedure will be
followed at the second place sta
tion for second prize, a paid trip
for two to Miami. The same
method will be used at the third-
place station for a trip for two
to New York.
Whoever they may be, the win
ners of the first prize have quite
a vacation in store for them.
They’ll be staying at either the
PHIL
SPACE
Coco Palms or Hawaiian Village
hotels.
The Hawaiian Village defines
itself as more a “beach resort”
than just a hotel. Located on 20
acres in Waikiki, it features a
white sand beach with tropical
gardens, a private lagoon and
the only fishing and pleasure
boat pier in Waikiki.
Shopping facilities and play
grounds are nearby, and in the
evening the Village’s most popu
lar places are the Garden Bar,
the Shell Bar, and the Golden
Dragon Room.
The Coco Palms Resort on the
Island of Kauai features a la
goon and the largest coconut
{Continued on Page Six)