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North Carolina Newspapers

The Piedmonitor. online resource (None) 1951-19??, August 01, 1971, Image 1

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Look where uieVe going This is the basis of Piedmont’s new adver tising campaign. The slogan is being directed not only to our passengers but also to us, the employees. And we’ll do well to take more than a pass ing glance at where we’re going. Piedmont is providing an increasingly vital service to the communities we serve. But we must realize Plum that our success depends totally on continuing high quality service. The very best ad campaign can only get people to try flying with us; it can’t make us something we’re not. By now you’ve begun to see some of Pied mont’s new look in advertising. The redesigned schedule came out with the last change. Your local newspapers have been featuring the “Look where we’re going” ads set in strikingly dif ferent type. Some of the line drawing art work used in the ads is shown here. Vice President — Sales W. G. McGee, who announced the new campaign, said “While our system is strongly geared for the important business traveller, we also offer the pleasure traveller a wide variety of holiday opportuni ties. This new program gives us a memorable platform to dramatize these opportunities.” McGee also pointed out that our new com puterized reservations system will make the whole process of booking direct and connecting service on Piedmont easier and more efficient than ever before. He said “This is another good reason to ask our passengers, potential passen gers and others with whom we do business to look where we’re going.” The program is utilizing 100, 400, 600 and 800-line newspaper advertisments in most local markets, with spot radio support in many. Sheet posters and painted bulletins in selected markets will also feature the new theme, Mc Gee explained. ± fiEDmoninm VOL. XXII, No. 7 AUGUST, 1971 Questions Follow Wage-Price Freeze President’s Nixon’s sweeping new economic policies announced in mid-August have been hailed by business leaders, politicians and eco nomists as a necessary move that will, in time, prove beneficial for this country. Most industries, and aviation perhaps more than any other, realized that something had to be done. But of immediate interest to most in dividuals is the question “What does the freeze mean to me ?” Piedmont has been advised by government officials that the freeze on prices and wages will, in effect, suspend payroll increases of any nature for ninety days. Getting down to larass tacks this means that all salary increases that had not been imple mented, in other words actually paid, by Au gust 15 will be delayed. Some raises that had been planned or in some cases already requested will be delayed. The Company has no alterna tive. The penalty for failure to comply is $5,000 for each infraction. As taxpayers we will also be effected. If con gress agrees to it, less money will be deducted from your paycheck beginning January 1. The reason for this is a proposed increase in the ex emption each taxpayer may claim for himself and each dependent from $650 to $750. There will also be an increase in the amount of the standard deduction allowed taxpayers who do not itemize their expenses on their tax returns. As consumers, we will notice the effect in stabilized prices on most goods during the next 90 days. If congress agrees, the excise tax on new car purchases will be dropped effective Au gust 15, resulting in an average price reduction of $200. On the other hand, foreign cars and many other imported goods will likely cost more because of a new 10 percent duty. If you are a tenant, your landlord may not raise the rent before November 12, even if he had previously scheduled an increase to take place during that time. Immediately following the Presidential or der the Civil Aeronautics Board ordered the re jection or withdrawal of tariffs on file carrying higher rates than the highest rates in effect during the 30 day period ending August 14. The CAB’s order pertains to increases, pro posed or in effect, in air rates, fares or charges, and to tariff cancellations resulting in an in crease over the highest charges in effect during the 30 days prior to President’s Nixon’s order. Piedmont is continuing to study all the as pects of the freeze and its effect on the Com pany. If there are changes in this current in terpretation or understanding of the situations all employees will be promptly advised. Charles C. Vogler, line crewman at Central Pied mont Aero, was recently award a Certificate of Commendation by the Winston-Salem Chamber of Commerce. The award for meditorious service and hospitality to visitors to the area also included a $25 Savings Bond. It was presented by John G. Rafferty of the Chamber. In addition, the new ads will be placed in Southern Living Magazine and the New York metropolitan editions of Time and Newsweek, as well as specialized business publications tar geted to industries of major importance in the Piedmont area. Leading publications serving the travel agent and air travel markets as well as college and military publications will also feature the new campaign. McGee said the program is being merchan dised in every possible way among Piedmont’s employees, with everything from “Look Where We’re Going” lapel buttons, mailing stickers and bumper stickers to coffee cup coasters and counter card displays. We’d better “Look Where We’re Going” because everyone else will be and our ads ai'e very much a part of what each of us is in the eyes of our passengers. Second Quarter Is Back to Black Ink The Company has reported its first quar terly profit since the second quarter of last year. During the second quarter of 1971 Piedmont posted a profit of $729,903 or the equivalent to 33.3 cents per share. This is more than double the figures for the corresponding period in 1970 when profits were $265,227 or 12.1 cents per share. However, this year’s second quarter profit was not enough to offset a first quarter loss, which resulted in a loss fOr the first six months of $1,187,158. This compares to a loss of $767,- 555 for the same period in 1970. The 1970 loss was reduced $793,317 for a refund of income taxes. No such credit is available this year. Total gross revenues during 1971 were $24,- 882,802 for the second quarter and $47,026,587 for the six months as compared to $22,463,674 and $41,579,850 for the same periods in 1970. The rates of increase were 11% and 13% for the respective periods. A portion of this in crease is attributable to a 2.3% increa.se in the number of passengers flown in scheduled serv ice this year over last year, however, a major factor was an increase in passenger fares ef fective on May 7, 1971, and an increase in pub lic service revenues. These figures include the operations of Greensboro-High Point Air Serv ice, Inc. which was acquired by the Company in March. In his report to the stockholders President Davis said: “In spite of the unfavorable traffic-growth conditions experienced by the entire airline in dustry, we have maintained a relatively satis factory rate of growth over our most productive routes which are not subsidized. On the other hand, traflic over the weaker subsidized routes which serve the smaller cities has gradually declined. For the month of June, 1971, for ex ample, we had a 14% increase in passenger (Continiiod on Pajje Two)

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