Newspapers / Piedmont Aviation Employee Newsletter / Jan. 1, 1980, edition 1 / Page 7
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January/February, 1980 page seven Bob Doherty, Bill McGee, Jack Braman and Bill Howard check some of the new Piedmont ads. Agency is promoting our success Among the many big changes made by Piedmont last year was the Company’s move to a new advertising agency. McKinney Silver & Rockett of Raleigh, North Carolina is the firm responsible for the catchy themes in our latest ads. From “Sit Down in Greensboro. Stand Up in Tampa” to “The Houston Hop That Skips The Stop” Piedmont’s destination advertis ing is causing lots of favorable comments. It is reminding employees and passengers of our successes and attracting the attention of new customers in new places. Last fall, Senior Vice President-Marketing Bill McGee told the agencies competing for the Piedmont ac count that “we needed something to dis tinguish Piedmont’s advertising . . . from the sameness seen in our industry’s promotional efforts.” McKinney Silver & Rockett came up with it. Though they’re 500 miles south of Madi son Avenue, admittedly not a high visibility location for an advertising agency, the Mc Kinney firm has not gone unnoticed. Their clients include big-name companies like Bea trice Foods, Brown & Williamson and General Mills. They are also a relatively young com pany, born in 1969. In ten years, they’ve grown more than most agencies do in 20. In fact, of the 812 agencies that have been founded and survived since 1969, only four have generated more growth than McKinney Silver & Rockett. Their credits don’t stop with growth rates. The firm consistently ranks among the top 12 agencies in the nation’s toughest creative competitions. The leading creative publication in the advertising busi ness has described Piedmont’s new agency as “one of the hottest creative shops in America.” Of the firm’s 50-plus employees, there are two who work closest with Piedmont’s own advertising experts — Executive Vice Presi dent-Marketing and Customer Services W. R. Howard and Bill McGee. McKinney Senior Vice President Bob Doherty, who was a vice president of Wells Rich and Green, and Vice President-Account Executive Jack Braman, who was with American Airlines, are primarily responsible for the Piedmont ad campaigns. In their words, “The job of advertising is to dramatize Piedmont’s competitive edge — in as bright and visible a way as we can. Done right, it’s going to raise the perception of Piedmont dramatically and quickly . . . both the simple awareness and the quality of image per ceived.” The examples below, and on page eight illustrate the public’s current picture of Piedmont, according to McKinney Silver & Rockett. ILcveNewMxk, ButNotWhen Ihi Flyins Up1b NewJens^ When you fly to the Newark, N] area in the morning, all the other airlines ask youtofly toLaGuardia gr£b^oto or JFK and drive around —— or through Manhattan. Which is a great place for nighdife, but a tough place to get through or around in the morning. But now Piedmont flies you straight through to Newjersey Strangely enough,we’re the only airline doing that early in the moming.So,if you’ve been going through a lot of detours to Newjersey, your troubles are over ^ Call your Travel Agent. Or call us direct. You'U love our way of getting to Newjersey DolheHop NonstOQ ^^ \ f • • • Charlotte Houston Nashville \ f \ • • • Denver Charlotte Tampa \ / \ • • • • Raleigh Durham Newark Tampa Raleigh Durham Stopping in busy, congested airports when you don’t nave to is a waste of time. And patience. So, in recent months, Piedmont has initiated many nonstop services to important new markets. Your travel agent can tell you about all these services.Or call us direct. And take the hops that skip the stops.. ( ptcomonr PiedrTwritThe C>ilyMcxning Dwect FSghtTb Ney«rk. QiUyarTravd Agru (f’caiius dirta ai Grtembom 275-2801.Wiiutoo Sd^m Hijh ftjini 88> i5i f^i^ufTjartr Our loiesf rwrLSJf)p5- Nos/n'ilif-Dnim began December 1, igyg. all others Hartingjanuary 15,1980. FlyTollie A^d'Esst* We fly to more cities in Mid-Eastern America than any other airline. Either nonstop,direct or with low'hassle connections. So give us a call. We’ve got the Middle Eastern J - situation under control. ^ /’/rorrranr Piedmont.Only NonstopsTo Nashville And Louisville. Leafc Denver 1 j.^oa: Arrivehlashville2:44p. Lcai'c Nashville8:40a: Arrive Denver 10:27a Leave Denver j jop. Arrive Louisville 3 22p. Leave Louisiille ii:i8a. Arrive Denver 12.05P- Call your travel agent,or call Picdmmt ai 893-3567
Piedmont Aviation Employee Newsletter
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Jan. 1, 1980, edition 1
7
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