The Piedmonitor. online resource (None) 1951-19??, February 01, 1985, Image 1
volume 36, number 1 February 1985 News about Piedmont. The Up-And-Coming Airline. 'Airline of Year' tops PI iionors Piedmont has been named “Air line of the Year" for 1984 by Air Transport World magazine. The prestigious award was accepted by our President and Chief Executive Officer Bill Howard at the maga zine's annual awards luncheon in New York on January 24. Howard accepted the award "on behalf of 12,000 of the industry's finest men and women whose dedi cation and efforts have in just a few years raised Piedmont from a posi tion as one of America's best small airlines to a position as one of America's best major airlines." As "Airline of the Year." Piedmont is featured on Air Transport World's cover, and a lengthy story entitled, "Piedmont played the game and won,” appears on the inside of the January issue. "Piedmont has expanded at a meteoric rate in the years since the Deregulation Act was signed in the fall of 1978.” the magazine's editors wrote in announcing the Annual Achievement Awards. "Its expansion has generally fol lowed a carefully thought out ‘fly to daylight' strategy developing markets that the other airlines abandoned or in many cases over looked. As a result it has been able to avoid the ruinous fare wars of the multi-airline higher density routes keeping its competition down to only 35 percent of its route system. At the same time the Pied mont strategy has provided service to many customers who would have to accept far less without Pied mont,” the editors wrote. "All during this expansion and traffic growth Piedmont has been able to make financial sense of it all becoming a profit maker envied by most of the industry. Piedmont has also retained the qualities that it had all along, its friendly, courteous service and reasonable fare policies. In fact Piedmont has been one of the most successful in warding off threats from lowcost new entry operators, largely because of these qualities. So despite the fact that it has risen to become the 17th big gest passenger carrier in the world, it is still Piedmont, and it is our Air line of the Year for 1984." In the feature about Piedmont Air Transport World Editor Henry Lefer shows how we have profited immensely from deregulation. In the five years since deregulation he points out that we have grown at an average annual rate of about 33 percent, and during this lime, we have never failed to show both an operating and a net profit. Lefer wrote, "Piedmont's grand strategy, as it evolved, was based on two fundamentals; provide second ary cities with better service than they had under regulation era monopolies; and avoid direct con frontation with the trunklines. In practice this meant a hub and spoke system linking the smaller cities with the larger ones.” In addition to Howard. Bill McGee, senior vice president marketing, Howard Mackinnon, senior vice president finance, Gor don Bethune, senior vice president operations, Don McGuire, stall vice president public affairs, and 'I'.H. Davis, Piedmont's founder and re tired chairman ol the board, were on hand for the presentation of the award. "This award was made possible because of a bond of faith we all have in one another,” Howard said to employees. "Each of us at Piedmont has every reason to be proud ol this outstanding Company we have built, and I want to thank you for the contributions you have made to f’iedmonfs success.” Can we conlinne lo prosper as American moves into oiir territory? Yes! Turn to page 5 for a look at how Piedmont sizes up the sitnation. Earnings rise to record $58.2 million for 1984. Page 7 for details. Piedmont has been the recipient oj several aivards in recent months. Honors inchide (from lop lejl) the Airline oJ the Year Awardjrom Air Transport World magazine. a large Irophyjrom NASCAR as champion sponsorqflhe Terry Ixihonie team, and the Mayor's Business Recognition Awardjrom the City of Baltimore.