Summer schedules up; PI enters BWI-ORD market
Piedmont Airlines will boost its daily flight
departures at its Baltimore/Washington, Char
lotte and Dayton hubs by the onset of the peak
summer travel season, highlighted by its first
entry into the hotly contested BWI-Chicago
market.
On June 1, Piedmont will be operating 257
daily jet flights at Charlotte, an increase from
251 on the April schedules; 129 at BWI, up from
today’s 121; and 76 at Dayton, up from 70 in
April. The increases reflect increased flying
made possible by the recent delivery of two new
Boeing 737-300s and the sixth Boeing 767ER to
the fleet.
Four daily B737 nonstop roundtrips will be in
augurated in the BWI-ORD market on June 1,
providing early morning, mid-day, early-afternoon
and close-of-business day departures in both
directions.
"With the combining of the Piedmont and
USAir field sales forces on May 1, the company
will certainly have substantial marketing pres
ence in both the Baltimore/Washington and Chi
cago metropolitan areas, and this is a logical
next extension for our growing BWI hub,” said
Dan Brock, senior vice president-marketing.
"We will be offering good frequency and excel
lently timed departures in the market, and fully
expect to quickly garner our fair share of traffic
between the cities,” he added.
Other highlights of the upcoming schedule
changes include the introduction of Piedmont’s
10th daily nonstop roundtrip between Charlotte
and Chicago, the greatest frequency of nonstops
between any two cities on the system, and the
sixth daily roundtrip between Charlotte and Phil
adelphia; Boeing 767ER roundtrips between BWI
and both Orlando and Boston; the addition of a
second daily BWI-LAX B767 nonstop roundtrip;
new roundtrips between BWI and Asheville, Hart
ford/Springfield. Islip and Raleigh/Durham;
between Boston and Newark, and between Fort
Lauderdale and Tkmpa/St. Petersburg, all on
May 6.
In addition to the BWI-O’Hare service on
June 1, other schedules to be implemented on
that date include a new peak-season BWI-
Dayton-San Francisco roundtrip and a second
daily Charlotte-Seattle nonstop, both to operate
through September 6; new daily roundtrips be
tween our Dayton hub and Fort Wayne, Louis
ville, Newark and Philadelphia; new daily
roundtrips between Boston and both BWI and
Syracuse, between Syracuse and both New York's
LaGuardia Airport and Rochester; new round
trips between Charlotte and both Charlottesville
and Houston, and between Miami and Key West.
Additional one-way flights will be added to sev
eral existing Piedmont markets effective with
both the May 6 and June 1 schedules. May addi
tions include flights from BWI to Myrtle Beach
and Richmond, from Charlotte to BWI, LaGuardia
to Charlottesville, Rochester to Syracuse, Norfolk
to Fayetteville and Syracuse to LaGuardia. Addi
tions on June 1 include service from BWI to
Roanoke; from Charlotte to Dayton, LaGuardia,
Norfolk and TYi-Cities, VA/TN; from Charleston,
WV, Greensboro/High Point and Louisville to
Charlotte; from Dayton to Boston and BWI; from
Newark to Richmond; from Philadelphia to GSO,
and from Utica/Rome to Syracuse.
Bob Udich, senior station agent (LAX),
smiles as he inputs traffic stats for a LAX
flight. April 1 marked Piedmont’s fourth
year of service to Cedifornia. For story, see
page 6.
Volume 39, number 3 April 1988
PI, USAir sales forces combine IVlay 1st
The field sales organizations of Piedmont and
USAir will be combined and begin operating as a
single unit beginning May 1, as the two airlines
continue planning for the smooth operational
merger into a single airline early next year.
"The consolidation of the sales force at this
time will enable us to work closely with the
travel agent community and our top corporate
accounts in the months to come, to insure that
the combined airline will be responsive to their
needs and to the needs of their clients,” said Dan
Brock, senior vice president-marketing.
"We believe that it is vitally important that the
primary customers of both of the merger part
ners be aware that, unlike in some previous air
line mergers in this country, USAir is totally
dedicated to bringing the best attributes of both
USAir and Piedmont together to form an even
better airline, by every measurable category of
customer service," he added.
The newly reorganized field sales organization
will be headed by Lionel Anders, currently staff
vice president-sales for Piedmont, who will re
port, in turn, to Brian Dwyer, currently vice
president-sales and advertising for USAir.
Under the restructured sales organization,
there will be nine newly appointed regional sales
directors, strategically situated throughout the
combined USAir and Piedmont route system.
The regional directors will be responsible for the
sales activities within their geographic regions,
each of which contains district sales offices in up
to 15 on- and off-line cities.
District sales managers have already been ap
pointed for most of the 89 local city sales offices.
The appointments, from among existing sales
management personnel of USAir, Piedmont and
PSA, necessitated relatively few relocations by
the managers involved.
r
j
X
The integration of the Piedmont Eind USAir field sales forces will be completed on May 1. The
newly appointed regioned sales directors and their respective regions £ire (standing 1 to r) Rob
ert Glover, Southeast; Jim Pitts, Florida; Robert Parker, Tri-State; Jim DiSanto, Central; Hsins
Bucheli, Internationeil; (seated 1 to r) Andy McGraw, Rocky Mountain; Annette Murphy, West;
Jim Vipperman, Northeast; and Chuck Allen, Delmarva.