| BUSINESS AND PROFESSIONAL j
Leaders of Greater Rocky Mount
; By LEON LEWIS j
CAROLINA AWNING ANDTENT MANUFACTURING Co.
HOME OF QUALITY MERCHANDISE
Here is a firm that manufac
tures a product that not only is
practical and serviceable, but one
-which lends beauty and attractive
ness to any home or building.
Rapid strides have been made
during recent years in home con
struction. Today, more than ever
Hjood-looking, serviceable, practical
awnings are considered as neces
sary to the good-looking home as a
nicely cut and kept lawn. Awn
ings add that bit of life, that da«h
of color, that air of attractiveness
Frank C. Gorham and Company
Offers Analysis of Financial Records
Present-day competition in busi
ness necessitates that every suc
cessful business man be wide
awake, alert and aggressive in his
business methods. In former days,
systems were unheard of. Records
of any kind were considered of
minor importance. Business men
of. the old school figured that after
the month had expired and all
bills paid—the balance represented
profit. I did not.
With the advent of P'ederal In
MEADOW BROOK DAIRY
A Model In Sanitation and Service
There is food commodity in
the world so necessary in everyday
life as good, healthful, creamy
milk. Children require its strength
giving properties, adults prefer its
nourishing, invigorating qualities,
infants, children, young folks and
jrrown-ups alike rely on it in times
of sickness and health. Milk and
cream are as necessary in life as
bread and water. Fine types of
cows supply the milk for this
dairy.
Meadow Brook Dairy, located at
K. F. D. No. 5, enjoys an enviable
Newport Sign
Experts In Sign Making
With many years experience in
sign making, whose headquarters
are located at 1-19 1-2 South Main
St-, are equipped to sign anything.
They make signs of every descrip
tion, that catch the eye and drive
tlie the message home in a way
Ifeat brings results. Their signs
are in vogue with merchants and
people of this section.
Sign advertising is conceded ths
best and most effective for several
reasons. In the first place sign
•advertising is permanent. Placed
in H prominent location, where
people pass and notice it, each
riay and week, it delivers the mes
ss*e in a far more effective way
Cockrell Bros.
Affords Quality Products
Good oil is the life-blood of a
aowtor. Poor oil is its death war
rant. Every day thousands of re
pair bills are rendered because
through indifference or lack of
knowledge poor oil finds its way
in thousands of crankcases and in
■tonsequenee good cars without
namber wend their way to the
•scrap* pile.
Likewise, the selection of gaso
line is just as vital important to
the li»ng life of your motor and
taachine, as well as its proper op
eration, as the oil you use. Poor
gasoline, with its deficiency of the
proper essential combustion prop
erties, makes the motor sluggish,
Sard to start, affords poor accele
ration., and causes lack of power.
Oxkrell Bros. Service Station,
at 872 N. Church St., are dispen
I to a home that lifts it from the
class of the ordinary looking and
places it among the unusual.
The Carolina Awning and Tent
Mfg. Co., located at 217 1-2 South
Main St., supply people of this
and surrounding territory with
awnings of the best quality at
prices consistent with the high
quality of work he turns out.
Their plant is equipped with the
newest and latest machinery known
to the trade. Their workmen are
people who thoroughly understand
just how good these awnings should
be made.
come Tax laws and the intensive
competition things changed. Either
the men from the old school kept
abreast of time and installed mod
ern up-to-date systems or were
forced out of business by a more
aggressive type who were firm in
their contention that the first re
quisite of any successful business
lay in knowing where their mono.y
was coming from and just where
and how it was being spent.
Frank C. Gorham and Co., lo
cated in Planters Bank Building,
make a specialty of rendering per
rei)Utation in this and surrounding
sections, because the owners of
this modernly equipped plant let
nothing stand between giving their
customers the best in their line at
the most reasonable prices. Call
137-J.
In the plant of this dairy will
be found machinery of the latest
and most improved type and style.
No labor or expense has been
spared to bring their products to
the highest degree of perfection.
The men behind this firm appre
ciate the responsibility which rests
upon them and make every pqp-
than any other accepted manner of
advertising. Secondly, it appeals
Id the eye, the signs artistically
made by the Newport Sign Shop
delivers the message quickly and
leaves an impression on the minds
of the people that produce real
results. Thirdly, the cost is less
and the returns better.
The men behind this business
have that inner understanding of
what appeals to the eye. Their
signs are real artistic works of
art. Local stores and firms have
already convinced themselves that
by u'ing this firm's signs business
will prosper and be successful.
Phone 364.
sers of nationally known and com
mendable i etroleum products is
operated by men who have made
a very deep and intensive study of
the oil and gasoline business.
The most modern pumps, man
ned by courteous and accomodat
ing employees, serve in a very
quick time, making for little delay
and inconvenience.
Women drivers know that here
they will be given considerate and
respectful attention and drive out
of their way to purchase their sup
plies from this filling station.
Cockrell Bros, and associates
feel that in dispensing gas and
oils that produce more miles of
riding comfort and add to the life
of the car. They are rendering
the community and the motorists
of the community a worthy service.
THE ROCKY MOUNT HERALD, ROCKY MOUNT, N. C.. FRIDAY, APRIL 27, 1934!
In the stock room of this enter
prising firm will be found a multi
tude of patterns and designs in
various grades of canvas from
which their awnings are made.
In order to make certain that
the materials they recommend will
not fade, they make special tests
of the various kinds and patterns
of canvas. They never recommend
any material as being fadeproof
unless it has been placed to this
test.
The management are held in
high regard and esteem by all who
know them.
sonal service in the auditing of ac
counts of every nature as well as
installing systems that tell readily
on what basis the business is being
operated.
A good accounting system is as
vitally important to the welfare
and success of a business as the
machinery in a factory, or the
stock on its shelves. Without it
no business can prosper, because
the executives who manage the
business can never be in posses
sion of facts and figures on which
to Base their decisions.
sible effort to justify that confi
dence by not only giving splendid
service, but milk cream and other
dairy products of the highest and
most health-producing properties.
This dairy is under state and city
sanitary supervision. The officers
in charge of this work boast that
in the up-to-date plant of Meadow
Brook Dairy they never waste any
time or words because regardless
of when the inspectors arrive the
plant stands the most rigid in
spection and is always graded with
100 per cent sanitation and effi
ciency.
DANIELS CONCLUDES
PACT WITH MEXICO
Mexico, D. F., April 24. An
agreement for settlement of claims
between the United States and
Mexico was signed today, ending
the chief diplomatic question be
tween the two countries for the
past ten years.
The agreement was signed at
noon at the foreign office by Jo
sephus Daniels, American Ambas
sador, and Dr. Jose Manuel Puig
casaurane, Mexican foreign minis
ter.
Terms of the agreement were
not made public but it was known
that a lump sum settlement was
made of general claims of both
countries, which date from 1867,
and that a special committee will
be appointed within two years to
judge American claims growing
out of the Mexican revolution of
1910-20.
* Fordson Tractor Parts Model A Ford Parts
* Model T Parts Chevrolet Parts
j New-Way
j Auto Seat Slip Covers
% Easy to put on—excellent quality—low in price
t 98c to $3.48
•I*
* according to material and tailoring
*
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t BATTERIES—TIRES—PARTS—ACCESSORIES.
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J Shop with us and save the difference.
! GENERAL AUTO SUPPLY STORE
+ O. W. HAWLEY. Mgr.
% 123 SUNSET AVE. PHONE 1200
+++++-i-{»"fr+4'+'fr+++4"M"H"H.+«+■{•++++••++•++• •{••.••+
Royal Palm Restaurant
Serving
A good meal is about as neces
sary to health and happiness to
dr-y as it ever was; in fact be
cause of the accilerated mode of
living, we are told by those health
authorities and other experts that
proper eating is vitally a factor
in progress and success—more so
than any other routine in our
daily existence.
At the Royal Palm Restaurant,
located at 155 South Main St., the
selection is always large, always
prepared with the end i n view of
meeting with every particular
kind and type of appetite. It re
stores to the jaded one a new
pleasure, and tot the connoisseur a
Rocky Mount Shoe And Clothing Co.
Showing Real Values
Rocky Mount Shoe and Clothing
Co., located at 138 South Main St.,
are showing the very latest cloth
ing and furnishing values to !>c
found. Having considerable ex
perience they know that men ap
preciate real values, styles and
comfort in their clothes.
From the outset they have there
fore insisted that every garment
bearing their label be made up
strictly to specifications contain
ing only the best quality and dis
tinctive style is manifested by the
unusually large number of men in
the community who insist on wear
ing their clothes. They are now
showing a fine line of Spring
clothing.
DR. L. G. SHAFFER, OPTOMETRIST
RENDERS A NOTEWORTHY SERVICE
Modern present day efficiency in
business demands alertness at
every turn. If a person is ine
fficient, he or she will soon be re
placed with someone of greater
productiveness. If a person suf
fers with defective vision it is im
possible for them to make a suc
cess in life.
In the face of these all impor
tant facts, it behooves every last
one of us to be careful about our
eyes. If they commence giving us
the least bit of trouble, it will be
time and money well spent to have
them examined without delay.
Properly fitted glasses may com
pletely correct the trouble if pre
scribed at the outset.
Having 21 years of experience
in correcting the vision of the peo
ple of this community, assures you
that in patronizing Dr. Shaffer,
you wiU be given the best and
SIMMONS ANO HARRIS PROMINENTLY
KNOWN IN INSURANCE FIELD
"Insurance" is by no means a
gamble or speculation. It is a
vital part of every business and
of paramount importance to every
home.
Realizing that a deep and tho
rough knowledge of all that per
tains to insurance in all its branch
es are an absolute necessity to
rendering the most efficient ser
vice to its clients, Simmons and
Harris, located at 142 South Main
St., have made a careful study of
the subject, and by this means
joyful satisfaction. A. meal here
i.s more than a mere group of
foods—it is an event..
The management is 'not content
t? just achieve a certain standard,
but is continually striving to raise
that standard higher and higher.
The source of supply of this
restaurant, for meats, vegetables,
and other food stuffs are the most
reliable this section affords. They
excercise careful and intensive
thought ini choosing different firms
from whom the necessities are se
cured.
The kitchen is- modernly equip*
I ed so that the food, prepared shall
possess a flavor and taste to please
the most exacting patrons,
Another distinctive feature' of.
the service which this store ren
ders is in their shoe' and furnish
ing department. Here men will
find the latest and newest in: shoes
and acessories such as hats, under
wear, shirts, ties, handkerchiefs
and the dozen and one other items
so necessary to everyone's ward
robe.
The big volume of business
which they enjoy in their clothing,
shoe and furnishings department
means low prices and a stock that
is fresh and new at all times.
Truly the Rocky Mount Shoe and:
Clothing Co. carries lines equal to
those carried in our most metro
politan stores and renders a very
commendable service..
most efficient attention..
If your eyes are troubling you,
if you have been suffering from
eye-headaches, or the strain your
work places on your eyes is im
pairing your efficiency, make it a
point to call at his office at 106
Tarboro Street and have your eyes
examined. This bit of precaution
may save you much time and in
convenience and expense later.
Dr. L. G. Shaffer makes a spec
ialty of examining children's eyes.
We urge mothers and fathers who
have sons and daughters of school
age to have their eyes examined
regularly because these examina
tions will be found of vital im
portance to their physical and
mental welfare.
The primary requisites of good
health is good eyes. Without good
eyes you will always be working
under a handicap.
have qualified themselves as ex
perts with whom to counsel rela
tive to this all-important topic.
Every phase of insurance is sov
ered in a most comprehensive and
commendable manner. With the
many automobiles which crowd the
highways and byways of the coun
try, insurance is a vital necessity
to tile protection of the car and
the occupants. We never know
when an accident is liable to occur
that will cause much grief and
sorrow, expense and trouble. Tha
In Your Midst To Serve—
The Planters National Bank
And Trust Company
ROCKY MOUNT, N. C.
COMMERCIAL ~ SAVINGS ~ TRUST
Having served North Carolina for more than thirty-five years, we are in
a position to gfte you the best of banking service, consistent with safe
and sound banking.
MEMBER UNITED STATES FEDERAL RSSERVE SYSTEM.
MEMBER FEDERAL DEPOSIT INSURANCE FUND.
J. C. BRASWELL, President MILLARD F. JONES, Vice-President,
Cashier and Trust Officer
I. W. ROSE DRUG COMPANY
PURVEYORS OF OUALITf DRUGS
I. W. Rose Drug Co., at 112
North Main Street, supplies the
people with the very many items
with which their shelves and cases
abound, stands out preeminently as
the one source of supply whose
role is no small mean one; In
their spacious store will be found!
every type and kind of remedy and
sundry which we have come- to*
associate with retail drug estab
lishments. Here will be found a
stock which is so large that the
greatest demands made upon them
by their patrons can be taken: care
of, to the smallest amount neces
sary, without waste motion. The
prices on the merchandise are
within the reach of all.
To. operate a retail drug insti
tution, is a large and comprehem
FALLON FLOWER SHOP
Supplies Choice Flowers
For every person, and for, any
occasion,, nothing quite hits the
spot like flowers. Flowers are
very appropriate, because most
any message, be it one of con
gratulation, sympathy, good cheer,
or condolence, can be best express
ed with flowers.
Fallon Flower Shop,, located, at
104 Main Street, thoroughly
understands the task of making
modern floral designs, aorsages,
baskets, and wreaths in a way that
makes them stand out prominently
and catch the attention of all who
see them. They understand the
sentiments that flowers convey and
has an uncanny way of so arrang
ing flowers that they express the
very message for which they are
intended.
premiums are so low and the pro
tection offered so high, that it is
cheap economy to invest in insur
ance now.
•
Simmons and Harris are indeed
to be complimented on the excel
lent business they have developed
in this community. -They belong
to that group of men who earnest
ly strive to make our community
a better place in which to live
and enjoy life.
[WILLIAMS
I LUMBER CO.
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♦
{Brick, Lumber
} and Building
Materials
| WE SELL EVERYTHING TO BUILD ANYTHING
Prompt
% WILSON ROCKY MOUNT ELM CITY
■
t ROCKY MOUNT PHONE 1205
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sive task. Complete stock is just
a part of the story. Arrangement
of that stock in an orderly man
ner, having that stock fresh at all;
times and many other details that
spells Efficiency with a capital
"E."
Quality, completeness and fresh
ness of stock, instant delivery have
all been oombined! with courtesy
and satisfaction, enabling this firm
to deliver the goods when wanted,
and with the best grade and kinds
the manufacturers can' produce.
And' all' at prices that are reason
able —reasonable- when everything,
is considered. Call 15 or 16 for
service;
L. W. Rose Drug Co., and asso
ciates are truly operating a busi
ness that is an- csset of immeasur
able- worth to- the community.
Floral wreaths also come in for
mention. Unexpected demand i»
usually sudden and allows no prep
aration. The stock of cut flowers v
in the refrigerators of Fallon*
Flower Shop is always complete,
which enables this aggressive
florist with the ease of a skilled'
artist to make up the wreath with,
a stock, at command that gives
them full play of their ability.
One might be led to believe that
a firm engaging themselves in so
extensive a business might charge
high prices. Some do, but not this
florist. I'he large patronage they
enjoy plus the efficiency and the
flexibility of the organization en
ables them to offer better and
choicer flowers lor less money
than other firms ask for ordinary
ones.
BOULDER DAM
HAL.F-BUTLI.
Las Vegas, Nev.—Boulder Dam
is about 340 feet high but engi
neers have much to do before it
reaches the final height of 727
feet sometime next year. In the
fall, the waters of the Colorado
River, now being diverted through
tunnels, will be stored by the huge
structure'.