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WINStON-SAl*!!^'
Bianketeer
Vol. 1
DECEMBER 22, 1933
No. 9
SALES DEPT. IS
VERY IMPORTANT
'("Iiatham Mills Maintain' Own
Sales Force Unlike Many
Other Companies
Unlike a great many textile
mills whose merchandise is un
branded and distributed through
commission houses, our Chatham
blankets are sold by a division of
tlie company which is as much a
part of the Chatham organizati'^)n
as the dye department,
Mr. Thomas J. Sheehe, our
vice president, is in charge of
sales. Under him are the selling
offices in Winston-Salem, New
York, Chicago and San Francisco.
In the early spring we have
our formal “opening” in the New
York showrooms. This is the
first showing of our new line to
the trade. After the New York
buyers have seen this line, each
salesman starts out into his ter
ritory with the blankets. He
takes a sample room in a hotel
and calls. the buyer who makes
his purchases from the samples.
This is;-one reason why we are
so particular that the;;uEblankets
delivered, must be as perfect as
the samples shown—to eliminate
misunderstanding and causes for
returns.
Late in the spring our men
go out with summer and camp
blankets. The increasing popu
larity of these items has helped
to make the blanket business less
seasonal.
In the latter summer months,
our selling is concentrated on
blankets for the large August
and September retail sales. The
selling of the regular line of
winter blanke’ts continues
through the fall.
In late October our plans re
volve around the Christmas
blanket. This is promoted and
sold by salesmen’s calls and let
ters.
December means a blanket for
the retailer’s* January White
Goods Ey^nts. And this brings
us to the opening of another line.
In New York Mr. C. W. Poor
heads the advertising department.
With , our splendid National Ad
vertisements we create the de
mand for Chatham blankets and
thus help further retail sales.
The Service Bureau, which has
recently beeuj^; inaugurated, was
devised to be ,pf assistance to the
WISH FOR ALL A
FINE CHRISTMAS
(Continued On Page Four)
Is the One Day In the Year When
Spirit of Giving Is Up
permost
Christmas Time
By THURMOND CHATHAIM
As we approach the end of each
year our thoughts naturally turn
toward Christmas. What mem
ories it recalls to each of us—
childhood and toys, a happy home
life, thoughts of those who may
have passed on but whose lives
are still near and dear to us. It
is a time of the year when we
should count up our blessings
and give thanks that we have so
many things to be grateful for.
The very idea of Christmas is
that of giving. What though it
may be only a cheery word, a
sympathetic smile or hand clasp,
it is a gift just the same. Can’t
you think of many times when
some one has just by a word or
two made you feel happier? I
can. Do you feel the Christmas
spirit when you see children rush
ing to their stockings on Christ
mas morning? And when you
have been able to help someone
less fortunate than you? Of
course you do, and isn’t that what
makes Christmas?
It is a time to think of family
and friends. The past years have
been hard—^but what would they
have been without family and
friends. I think sometimes we
take too much for granted—that
we take our friends as a matter
of course. But just as soon as
v/e have some real trouble we
find what they mean to us.
Neighbors—we are all neighbors.
And yet our neighbors can mean
happiness if we give them what
we would like to receive. And
our associates in business, I can
think of many people in our own
company who make me feel bet
ter every time I talk to them.
They have something we would
all like to have—sympathetic un
derstanding. Wouldn’t it be fine
One very nice thing about
Christmas is that it does come
every year. We can look foi'-
ward for twelve months to one
time of the year w'hen the spirit
of giving will be uppermost in
our hearts. All of us, even those
who may say, “Well, what about
it?” are animated by it. Ours
may not be rich material gifts,
but we can manage to give a bit
more of our better selves, show
ing less irritability and sharing
more laughter, fewer frowns.
Somehow the Christmas Season
makes it easier for us to come to
the conclusion that there is
wealth in “doing for others” that
we give of ourselves is actually
that which enriches us most.
Certainly, we can look eagerly
at this approaching Christmas,
and welcome it as an opportunity
to again regain the spirit of lit
tle children, thereby capturing
some of that inner magic that
makes youngsters so expectant.
To be expectant is to be fortu
nate, and the expectant person
seems to create his own magic.
Let’s keep an undimnied faith in
Santa Claus and help to create
in others the will to do for others
as far as lies within our power.
So my wish for all who work
for Chatham Manufacturing Co.,
may approach this 'Christmas and
New Year with a firm belief in
the unlimited goodness that ex
ists and that awaits for use of it.
May every week of 19 34 in its
helpfulness and joyousness be to
you a Christmas week with Santa
Claus actively at work.
(Continued On Page Four)
Christmas Program
For Elkin Club Held
The Lucy Hanes Chatham Club
of Elkin, held their annual
Christmas program at the Meth
odist church on Thursday even
ing, Dec. 21, 1933. The program
opened with a piano solo by Miss
Edith Neaves, followed by a read
ing by Miss Dorothy Penfield.
Miss Estelle Powers sang a solo
that was in keeping with the
Christmas season. The main fea
ture of the program was a short
(Continued On Page Four)