Chatham
Blanketeer
Vol. 1
APRIL 3, 1934
No. 15
OVER 500 ENROLL
IN CAMPAIGN OF
mutual aid ASSN.
Governing Committee of Chatham
Unit Erpresses Thanks for
Cooperation Shown
several been aided
ih Groverning Committee of
.6 Chatham unit of the Elkin
utual Aid Association desires to
thank each and every one of the
employees of Chatham Manufac-
uring Company for the fine spir
it of cooperation shown during
the Mutual Aid enrollment cam-
Over 500 have joined the
-Association to date (3-28-34) and
^I’e assured of needed hospital
c^-re for themselves and their de
pendents should an emergency
^^ise. Several members have al-
^eady received benefits under the
Plan and naturally they are all
^ery enthusiastic in their praise
^ the Association. Those who
have received benefits for them
selves or their dependents to date
^^e: John Martin, Richard J.
Pardue, Ernest Byrd, Dewey W.
Harvey Martin, Vallie Harp,
^laude Stuart, Kerley Hall, Ha
Martin and Ravon Garris.
In view of the fact that the
Wan has been in operation less
han two weeks and that the ser-
^ices rendered the above would
have cost the members over
^400 00, but will now be paid for
^ the Association as a whole is
^tifficient proof that the plan is
to be of inestimable value
0 its members.
Chatham employees are indeed
° be congratulated for their
^^Continued On Page Three)
State Inspector
Visits Our Plants
J. P. Lang, chief inspector
Of North Carolina, visited our
hiills this week and gave us an A
rating. Mr. Lang was very com
plimentary, saying that the Chat
ham Mills were among the neat
est plants he had visited. He was
avorably impressed with the Firs
room of the Elkin plant. The
Idea of an Athletic Association
^et with his approval. He ex-
Pjained the benefits that the em
ployees will derive from such an
Organization and ended up t>y
work and no play
akes Jack a bad boy.”
Scene of Chatham New York Style Show
Above photo is one view of the Chatham New York office u ,
style show designed to create new ideas for the retail sales promotion of blSS recent
Style Show By Chatham
Creates New Retail Ideas
Chatham Manufacturing Com
pany sales office in its recent
style show has created new ideas
for the retail sales promotion of
blankets. The office as it ap
peared during the show was a
model blanket department for any
large department store. It was
arranged so that the blankets can
be displayed effectively in indi
vidual cases rather than in bulk
quantity. In the center of the
room were placed small cases
showing individual blankets with
these were used ornaments which
added to the attractiveness of the
display—one a wooden cut-out
figure of a woman used to hold
up the blanket, was particularly
admired by many of the buyers.
The windows were divided into
three linen closets, each contain
ing neatly folded blankets assort-
ted so as to give the most pleas
ing color effect.
Through this arrangement of
the office Mr. Chatham has given
the retailers an inspiration for
more effective blanket display.
which they feel will greatly in
crease sales.
Many comments were heai’d on
the new Chatham display room
with the novel and effective win
dow exhibit.
Every one who attended the
style show was very fortunate in
having the privilege of hearing
Mr. Kenneth Collins, assistant to
the President at Gimbel’s, in his
brief talk to about 160 guests who
were present at the time. He was
most complimentary to the efforts
of Chatham in bringing this new
idea to the minds of the retailers.
Mr. Collins stated that this type
of cooperative efforts on the par-
of the manufacturer makes a
turning point in the selling of
textiles. With very few excep
tions he felt that the woolen in
dustry generally has been anti
quated in its ideas and methods.
Mr. Collins hoped that this
helpful suggestion by Chatham
would do much to improve the re
tail selling of blankets. Too many
(Continued On Page Three)
LOCAL OFFICIALS
ATTEND SHOWING
Go to News York for Opening of
1934 Blanket Line As Guest
of the Company
H. C. Graham, R. M. Ogburn,
Charles Dixon and Ezra Shamel
from the Winston-Salem plant;
Gavin Dortch, Richard Chatham,
Henry Dobson, Thomas Roth and
C. C. Poindexter from the Elkin
plant, attended the opening of
the 1934 blanket line in our New
York offices as guests of the
Company. The party left Win
ston-Salem on March 16th, re
turning on March 21st. During
their stay in New York a part of
each day was spent at our Com
pany’s offices and show room, 57
Worth St., and the remainder of
the time was spent sight-seeing,
visiting the big department
stores, window shopping, “etc.”
On Tuesday, March 20th, the
formal opening of the 1934 line
was held in the show-rooms. A
very inspiring talk by Mr. Ken
neth Collins of Gimbel Bros.,
was heard with intense interest
(Continued On Page Three)