Newspapers / The Echo (Pisgah Forest, … / Jan. 1, 1947, edition 1 / Page 5
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January, 1947 THE ECHO PAGE FIVE A MERBVIIOimiT PRESS HIDIITUIIE Beautifully Printed On it - THE I, C'*- inaugural ;fX I ADDRESSES 1 FRANKLIN 3t\} ROOSEVELT yr^ ■ ■. if;T>V4*j k /A > FINE FLAX AIR MAIL • FINE FLAX WRITING • BIBLE PAPER Mr. John Bianchi of D. B. Updike, The Merrymount Press (Boston), printer of this distinctive miniature, published by A. J. St. Onge of Worcester, Mass., reports: Having read Ecutta’s advertising, tve examined Ecutta Bible, substance 24 and selected it for this miniature edition of “The Inaugural Addresses of Franklin Delano Roosevelt." Light — opaque — Ecusta Bible provides an exceptional background for fine typography. Use modern, distinctive, functional Ecusta Bible for keepsakes, diaries, date books and de luxe editions. EClSTA PAPER CORPORATION PISGAH FOREST ..NORTH CAROLINA SPECIAL MAKEREADY TISSUE • THIN PAPER SPECIALTIES Ecusta s Paper Used In Famed Miniature ^Continued From Page One) ^®Pers, Silver Wrapping Tissue Makeready Tissue. So that may be more familiar with 'V our papers are distributed lon-wide and to other countries, tell you this brief story, most every state in the Union are fine paper merchants; the lull”' ^hat. They have been care- 2^ chosen to represent Ecusta Its fine paper products in the which they operate. The thft**’ shows that over two men from Maine to Cali- are carrying the Ecusta shin PS'Pers. Paper which we larp ahiiost every case, in ij sheets and ream packed. It loj,, 'PPed directly to the distribu- is "'^rehouses where in turn it ly Stampers, in whatever quanti- j nas been ordered. Often print- lo® Papers require special sizes "'hi i! publication for it is intended and these air ^ order here. The writing papers are sizec shipped in one of three ■sta^j ^^*’ce letterhead paper is \Vhp/*^^ as to its dimensions. writing and air mail ^0^ social are fnf?’ cutting orders papeterie the r staitionery varies from terhea/s“^^^ commercial size let- the many users of our 1'he A n^ail papers are: Steel Wool Manu- ^he S^ ,9°®Pany of New York; n Engineering Com- «arnapi ^'^iladelphia; George D. ® Company of St. Louis, Mo.; the R. N. Benarrcoh & Cia. of Caracas, Venezuela; Braniff Airways of Dallas, Texas; Chicago and Southern Air Lines of Chicago, 111.; U. S. Govt. Printing Office of Washington, D. C.; The Diplomat Properties, Inc. of Washington, D C.; the Holy Redeemer College of Oakland, California; Jefferson Standard Life Insurance Company of Greensboro; The Manufacturers Trust Company of New York; The Irving Trust Company of New York; R. J. Reynolds Tobacco Company of Winston Salem; The Ruger Equipment Company of Portland, Oregon; The Security Bank Note Company of Pittsburgh; Stauffer Chemical Company of San Francisco; Union Central Life Insurance Company of Cincinnati; and Caterpillar Tractor Company of Peoria, Illinois. These are but a few well-known companies that are using and specifying Ecusta paper. Not only are Ecusta’s Fine Flax Writing, Air Mail, and Printing Papers used within the United States, but these papers are be ing shipped also to the Philippines, Holland, South and Central Ameri ca and the Middle East. Our Bible and Printing Papers, known to the printing trade as FLAX-OPAKE, have no equal when it comes to pure whiteness, fine opacity, and a high quality that is specified for fine printing jobs. Available in five different weights, it is today one of Ameri ca’s outstanding printing papers 2nd has been used in first edi tions, fine Bibles, insurance rate and date books, corporations’ an nual reports, and for advertising pieces where the quality of the product is flattered and enhanced by the fine appearance of the paper on which it is being adver tised. Among the many users of this grade of paper are: The Chase National Bank of New York; Standard Oil Company of New Jersey; Swan-Finch Oil Com pany of New York; and Brown Shoe Company of St. Louis, Mo. In 1945 a miniature book con taining the “Inaugural Addresses of Franklin Delano Roosevelt” and printed by the Merrymount Press of Boston, Mass., was voted one of the best 50 books of the year, at the annual Graphics Arts Con vention in New York. The paper used in this book was Ecusta’£ 24-lb. Bible paper. Ecusta Makeready Tissue is a paper used by printers to get their various plates set in proper align ment in the printing machine be fore running a job. The fact that Ecusta Makeready Tissue is pure white and absolutely uniform has made it a favorite in hundreds of print shops including the Bureau of Engraving, Washington, D. C. Ecusta Silver Wrapping Tissue, which was recently developed, is a non-abrasive sheet of fine tex ture and finish which prevents tarnish and is inert to silver. Not only is it used for wrapping of line gifts, furs, glassware and sil ver, but also china, and other fine products. Envelopes to match all our papers are now being turned out by the hundreds of thousands and distribution is the same as on our papers. We like to think of these two thousand representatives all over the country as being “Ecusta Salesmen.” For that reason, a monthly mailing entitled “The Ecusta Salesman” is made to ev ery one of these men either to his home or to his office. Through this medium the Ecusta salesman learns about our papers. He is told of the many uses to which they have already been put, and IS also given suggestions as to where he in turn can make a sale. He is made familiar with our various practices here at the mill in shipping and cutting and with other news which will directly benefit and assist him in his sales and promotion of Ecusta papers. Accompanying each mail ing is a reprint of a current na tional or trade paper ad which is run monthly throughout the year in 20 leading publications. Many times actual specimens of complete jobs are sent to him so that he in turn can show them to his custo mers and prospective buyers. If you have not seen any Ecusta ads in the magazines you re ceive st home, we will be pleased to show them to you if you will stop by the Library. Plans for 1947 will show an intensified advertising campaign on all of our Fine Flax papers, and although Ecusta is very young in this field, it is gradually grow ing to a point where it is recogniz ed as the maker of finer and better writing,' air mail and “ printing papers. Special advertisingsjpieces will also be sent to specifiers of papers, publishers and jrade printeris in every stat^'^ ' The foregoing Is presented in order to bring dur employees up-to- date on the developntents being made in-our Fine Paper Division.^ - With the lielp of each of our em ployees we hope to not only main tain but to improve our position in (he Fine Paper field.
The Echo (Pisgah Forest, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 1, 1947, edition 1
5
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