Newspapers / The Echo (Pisgah Forest, … / Dec. 1, 1950, edition 1 / Page 7
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^hrlstma^ iVrt an international art competition for paintings of jNot every American can visit tiie great art gal- Christmas the Hallmark Art Award nearly 10,- leries. Few can afford to purchase original paint- 000 French and American artists submitted can- ings for their homes. But almost everyone can vases. Seventy of the winning paintings are now collect fine art of Christmas cards—"the art gal- on a tour of American art museums and many will lery of all the people” as it has been termed. And eventually be reproduced on Christmas cards, that, to judge from thousands of expressions re- There is little doubt that hundreds of others will ceived by Hallmark every Christmas-tide, is just find peimanent residence in homes, churches and what the American people are doing. Some tell galleries, both here and abroad. how they mount Christmas cards in frames for In past years, the Hallmark firm has reproduced their living room walls, others classify them by such widely varying Christmas art as El Greco’s schools of art in scrapbooks or file boxes, and 'The Annunciation,” Salvador Dali’s "Three Wise teachers and students alike utilize them in art Men,” Van Gogh’s "Vegetable Garden” and works classes. of Renoir, Cezanne, Picasso, Monet, Max Weber, Christmas card collections are hardly recent in- Georgia O’Keefe and many others, classic and novations, however. The British Museum has a modern. This year, in addition to Winston collection which contains the Horsley card men- Churchill, Grandma Moses, Peter Hurd and Alex- tioned above and many others. Only a few years ander Ross, other well known artists represented among skating prints in the same museum was with Christmas work are Marcel Vertes, Richard found a card attributed to one William Maw Koppe, Henry McFee, Jacques Maroger, Harold Egley, a 16-year-old engraver’s apprentice, which Stevens, Lily Cusing and many others. Their work bore the date 1842. A descendent of Egley’s sub- has almost universal appeal and an emotional con- sequently cited his forbear’s diary, however, to tent ranging from the deeply religious to the gay establish that the card originated in 1848—two holiday spirit and a nostalgic vision of a child’s years after Henry Cole’s. Too, some researchers Christmas. Turn to next page pleise THE FIRST CHRISTMAS CARD, probably was thousand copies that Christmas. Although there this greeting painted by the English artist, John is some dispute over the "first” card, it is gener- Cakott Horsley, for another Englishman, Sir ally accepted that the practice of sending Christ- Henry Cole, in 1846. Sir Henry dispatched a mas cards began in England in the 1840’s. 5
The Echo (Pisgah Forest, N.C.)
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Dec. 1, 1950, edition 1
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