Newspapers / The Echo (Pisgah Forest, … / Jan. 1, 1953, edition 1 / Page 8
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m Left: Trieda Boley op erates a slitting machine which is trimming soda straw wrapping paper to the customer’s speci fications. Below right: Several sample cartons of wrapped soda straws. These are representative of the many brands manufactured and individually wrapped in Ecusta’s soda straw wrapping paper. oped after painstaking laboratory research to pass the requirements of all health authorities. Advertising, all-powerful in American merchan dising, is an important feature of wrapped drink ing straws. The familiar slogans printed on straw wrappers reach millions of Americans daily, plug ging the specialty of the house, or reminding cus tomers to "Eat at Joe’s”, or "Drink More Milk.” A druggist or restaurant owner knows, for ex ample, that by spending only a little more than for bulk straws he can obtain printed messages of his own choosing—plus the sanitary protection of in dividually wrapped straws—which straws he gives away to please his customers and increase his sales. With this excellent advertising medium before the public constantly, an unrelated manufacturer could well bear the entire cost of a wrapped straw in order to boost his own product. Endless Belt Corporation, Ecusta’s associate, supplies EBCO BRAND woven belts to guide continuous paper strips through the tortuous chan nel which spirals two reels of heavy paper into a finished tube. Made individually, each belt pro vides a smooth, seamless transport medium throughout the forming operation. Toothpicks, either wood or plastic, also are wrapped in a printed covering similar to drinking straws, with the same individual service and ad vertising possibilities. Due to this similarity, tooth picks are manufactured and distributed by many drinking straw manufacturers as a twin product. Ecusta salutes the Drinking Straw Industry, and fakes pride in Ecusta’s small contribution toward the manufacture and distribution of its products.
The Echo (Pisgah Forest, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 1, 1953, edition 1
8
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