Newspapers / The Echo (Pisgah Forest, … / Aug. 1, 1953, edition 1 / Page 4
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Zip-Tape and television advertise the wares of Detroit’s Walter Desser (right), official of a bak ing company. Following the show, cookie sales With its inventors, Logan Becker and John Mun son, Dolan formed the Dobeckmun Company, then interested a small cigar company in pack- sging its wares in moistureproof cellophane pouches. One year later practically every cigar in America wore a jacket by Dobeckmun. Product after product joined the march into cellophane, solving a lot of packaging headaches on the way. Today, as one of the top three cello phane converters in the United States, Dobeck mun produces moisture-proof cellophane wrap pings for literally everything from soup to nuts. Shortly before the war, however, with most eligible products comfortably encased in cello phane, the people who had put them there began zoomed, an indication of Zip-Tape’s impact on the public. Desser put on three shifts to meet the growing demand for Zip-Tape packaged cookies. tinkering with ways to get them out, without breaking a fingernail. What they found was a key that would open the door without removing the whole house—a thin strip of opening tape at tached to the edge of the package. Producing the tspe was another thing. The story of that is the explanation for Dobeckmun’s pre-eminence in the opening-tape business. Thick-gauge cellophane proved too weak. An opening tape that suddenly popped apart with the package half opened was clearly undesirable. Those who could still afford to be interested turned to laminating two layers of cellophane. Dobeckmun searched for a plasticizer that would impart borh stability and flexibility, finally dis- 2
The Echo (Pisgah Forest, N.C.)
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Aug. 1, 1953, edition 1
4
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