PAPER DIVISION MANUFACTURES FILTER FOR THE NEW
OLD COLD “FILTER KINCS”
The filter tip used on the new Old Gold "Fil
ter Kings” cigarette is manufactured for P. Loril-
lard Company by Ecusta, according to L. F. Dix
on, General Manager of the Paper Division. This
is the second new product of Ecusta to appear on
well-^known brands of cigarettes within the past
two months.
The first filter cigarette to carry the brand of
one of the industry’s "Big Six” was introduced
last month throughout six New England States.
William J. Hailey, president of P. Lorillard Co.,
stated that nationwide distribution is planned as
rapidly as possible.
The new cigarette, according to Mr. Hailey, has
been under "'top secret” development for more
than a year. The Lorillard research laboratories,
he disclosed, were under specific instructions to
produce a filter which would be "the easiest draw
ing ever made, would let through the true tobacco
taste and aroma, and yet provide effective tar and
nicotine removal.” For extra smoking comfort, the
new cigarette was given a cork tip.
A new package, banded by gold stripes, has
been designed to distinguish the new "Filter
Kings” from the other Old Gold cigarettes.
A STATEMENT OF MANACEMENT POLICY ABOUT POLITICS
In these days leading up to an important elec
tion, most of us are interested in political activities
which are going on. Perhaps, then, this is a good
time for us to make a few remarks on the subject
of the right and duties of each of us as citizens
and the position of the Company for which we
work, in connection with political matters.
Each one of us is, first and foremost, a citizen of
this country and of his own state and locality. Each
of us, therefore, has an absolute right to whatever
political views appeal to him; to express his views;
to take part in political activities (provided they
are not mixed up with his work); and to vote as
he pleases.
The Company itself has no political position.
The Company encourages only one thing, and that
is the active exercise of the rights and duties of
citizenship by its employees. Vote at any election
where you have the opportunity.
We doubt that any employee of the Company
would ever be afraid that his job or welfare with
our Company would be affected by his political
views or by his political activities (provided they
are carried on away from the job). We doubt
that any employee would feel he is supposed to
agree with the views of his "boss” or any other
official of the Company. But, just in case there
should be any misunderstanding on the subject,
let it be clear that the Company would never al
low any official or supervisor to use his position
of authority as a means of exerting pressure on
employees under his supervision with respect to
political matters.
The other point which should be emphasized,
however, is this. An employee should not be
handicapped in exercising his political rights just
because he occupies a supervisory or other official
position. Any person, whether an official of the
Company or not, should be at liberty to talk about
his views on political matters and to participate
in political activities. No one within the Com
pany or elsewhere should regard any such views
as the views of the Company itself or of the other
people who work for it.
So let everyone think, talk, and vote as he
pleases, and let us all hope that, out of the differ
ing opinions which citizens of this country have
on political matters, we will get a result which will
mean better government and the best men in pub
lic office.
General Manager General Manager
Paper Division Film Division