2 I The Blue Banner I 3.282012 Photo by Beth Ellen - Staff Photographer ABC WLOS News 13 anchor Parcel Grimes and Asheville mayor Terry Bellamy share a laugh before the F-Word panel discussion in the Sherrill Center. Panel discusses female stereotypes, media image Jackie Starkey jsiarkey@unca.edu Asst. News Editor The negative portrayal of women in the media is the big gest barrier to female equality, said participants in a discussion panel on feminism at a film screening on Friday night. The discussion panel fol lowed a screening of Miss Rep resentation, one of the docu mentaries featured in UNC Asheville’s annual F-word (Feminism) Film Festival. Miss Representation address es the barriers women have in American society and the ways the media underrepresents and misuses the female image, un dermining gender equality. “What scares me is that these issues haven’t changed in the last 20 years,’’ said Cindy Berryman-Finke, retired professor of gender commu nications at the University "What scares me is that these issues haven't changed in the last 20 years. I taught these same issues to my stu dents." Cindy Berryman-Finke retired professor, University of Cincinnati of Cincinnati. “I taught these same issues to my students.” Berryman-Finke, who at tended the discussion panel, said the ways in which the me dia depicts women in both Hol lywood and Washington, D.C., have not improved, at least in the public eye. “These depictions (of wom en) haven’t changed. They’ve been updated with images that are even more bothersome and frightening than before,” Ber ryman-Finke said. The film addressed the fe male stereotypes most often expressed by the media, includ ing sexualization of the female body, political inadequacy, the “cat-fight” female mentality and the media destruction of female politicians. UNCA students were among those who participated in the discussion. “Why are we tearing apart women in (political) power?” said Rachel Collman, an undeclared freshman who served as a panel member. “These are the women making policies. We should be support ing the women who are doing that.” Collman said the negative portrayal of American female politicians is one of the biggest barriers to achieving gender equality in our democracy. “More people need to know how powerful women are in Congress,” Collman said. Spectators at the panel agreed, calling for women to unite and mentor one another in an effort to break social per ceptions. Allison Smith, a senior lit erature student, says she feels her education at UNCA has better prepared her to break some perceptions preventing female inequality. “What is important for me is being media literate,” Smith said. “To be able to take apart, understand, know who’s telling us what and deconstruct these messages.” The discussion panel also ad dressed the ways in which the film attempted to appeal to the audience and make feminism a palatable issue. “The film was bookended by objectification images. All the powerful women were in the middle,” said Catherine Frank, director of the North Carolina Center for Creative Retirement. Collman agreed with Frank, saying that the film eased the viewer into feminism, due to the social stigmas surrounding the topic. “Feminism doesn’t just mean women, but equalization of all people,” Collman said. Smith agreed, saying the neg ative perceptions of feminism keep it from being a forerunner on the social agenda. “The fact that this festival is called the F-word is testament to those views on feminism,” Smith said. Four films screened at this year’s F-word Festival. Miss Representation, which originally aired on the Oprah Winfrey network, was followed by two faculty and student lead see WOMEN on page 5

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