Page 2
The Clarion
Tuesday, September 27,1933
MTV Promotes
Rock ’n Roll Video,
Boosts Album Sales
By David Friedman
It’s a cold foggy night and
Dracula has just risen from his
coffin to seek out and bite the girl
of his dreams. He makes his way
up the mansion’s cobwebbed
stairway and slowly opens the
door where a beautiful girl
sleeps. The light reflects off the
sleeping girl’s gown; Dracula’s
eyes focus hungrily on her
neck...An ordinary episode of
Creature Feature? Not quite.
This abstract drama belongs to
the song “I Think I’m In Love”. It
is just one of the videos that has
helped Eddie Money rocket to
stardom. These visuals are seen
daily in millions of American
homes on Music Television
(MTV).
MTV jumped on the air in 1981,
beginning its programming with
its first video, appropriately titl
ed “Video Killed The Radio
Star.” Since then, MTV has been
seen in 15 million homes on 950
cable systems around the coun
try.
MTV’s 24-hour music and inter
view programming is only a part
of the video boom that is rocking
the nation.
“Rock videos will someday
take the place of records,” said
Paul Morgan, MTV Video sales
manager. “Rock videos are
already taking the place of live
entertainers at bars and music
clubs around America.”
MTV’s impact on record sales
has been astronomical. In 1981,
record sales were alarmingly
low, due to home recording and
album pirating. MTV has been in
strumental in boosting record
sales. Many record shops are now
airing MTV during store hours.
Record sales have increased by
50% as a result of MTV.
Several major record labels
credit MTV exposure for the
popularity of many new artists.
Hard rock band Def Leppard
released their album High ’n Dry,
more than two years ago. It
climbed to a respectable 300,000
sales.
Later, the band filmed concert
footage of a song. The Heart
break, from their album. Due to
daily exposure of the group’s
video on MTV, Def Leppard’s
two-year-old album went gold. So
far, sales are over 950,000 and
climbing towards platinum.
MTV has also helped groups
get record contracts. The popular
group Sega was without an
American record contract, until
CBS saw their MTV video. On
The Loose. The result was a five-
year contract with Portrait
records.
“Basically any band can sub
mit a video to MTV,” explained
Pamela Lewis, New York MTV
coordinator. “Just as long as it’s
in a rock-in-roll format, it has a
good chance of being shown.”
MTV receives all of their
videos free from the record com
panies. The cost of making a
video varies and it could take
anywhere from two weeks to a
year to complete one. Fleetwood
Mac’s three minute Gypsy video
took ten and one half months to
make and cost $V/z million to pro
duce. The brains behind this
mini-masterpiece belong to
Russell Mulkay. MTV considers
him to be the best professional
video producer in the field. His
special effects can be seen in
videos by Billy Joel, Kim Carnes,
Duran Duran, and several other
top artists.
Donna McEnroe, MTV pro
gram director said “MTV is forc
ing radio stations to play new
wave music. Many stations refus
ed to play new wave, but due to
MTV exposure, demand for that
type of music became so great,
they no longer had a choice.”
MTV not only sells records and
introduces new groups, it also
airs 24 hours a day, giving its
viewers an opportunity to see the
groups they love to hear.
collegiate camouflage
Helsabeck New Music Director
Mr. Alex Helsabeck, a
graduate of Brevard College, is
the new choral music director.
Helsabeck also attended Hun
tingdon College where he earned
a Bachelor of Arts degree and
Florida State University where
he did his graduate work. At
Brevard he teaches voice and
theory class in addition to direc
ting the collegiate singers.
Helsabeck has won many
awards and honors, among them
a full tuition scholarship from
Huntingdon College and the
Alabama State Winner of the
Madame Palmeri-Tenser Opera
Scholarship Audition. He ap
peared as guest soloist at the
Asia’s Album Disappointing —
Marillion’s “Art Rock” Unique
By Mike Shell
Asia-Alpha
Asia’s second album. Alpha, is
a slight disappointment because
there is not much difference be
tween this album and their first
one. No progression, and no
radically different musical ideas
are present. I expect more from
this band because of the great
musical talent in it, evidenced by
the previous bands that the
members have been in.
John Wetton, on vocals and
bass guitar, was a member of
King Crimson, a very pro
gressive band. He has also been a
number of U.K. and Roxy Music,
Carl Palmer, on drums, was a
member of U.K and Roxy Music.
Emerson, Lake, and Palmer.
Steve Howe, formerly of Yes, is
one of the best guitarists around
for this type of music. Geoff
Downes, also of Yes, is a good
keyboardist.
With this much talent, this
band should be doing more than
iust commercial rock that has lit
tle musical meaning. They seem
content to play below their poten
tial for the sake of airplay.
Maybe next year they’ll wake up.
Marillion - Script for a Jester’s
Tour
This first album from an up and
coming “art rock” group com
bines the sounds of Genesis, Yes
and ELP, and ends up with a uni
que and satisfying sound of its
own. It has done more with its
first album than most groups do
in five, and it does it well. The
lead vocalist, Fish, has a very ex
pressive voice, one that can em
phasize the music with a quiet
whisper as well as a piercing
scream. The keyboards, played
by Mark Kelly, flow both in a
delicate and explosive dimension
of sound.
The title track is reminiscent of
Genesis’ Musical Box. It tells of a
man who once had a princess as a
playmate. He never realized he
was in love with her until it was
too late, after they had grown up
and separated. Now he watches
her as she marries someone else
and wonders if she still loves him.
The song is a masterful journey
into the life of a shy person who
cannot express his love until it’s
too late. Another song, He Knows
You Know, is the opposite of the
title track. It is a song that at
tacks with a fierce keyboard bite
and a drum beat as Fish screams
out his terror at what the world
has become. The other four songs
are equally good, most notably.
Forgotten Sons, an attack on war
in general and specifically the
one in Ireland. All of the album is
great, both lyrically and musical
ly. This album introduces a band
of talented musicians who do not
make music for commercial
reasons; they do it because they
love it.
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Winston-Salem Symphony and
Chorale “Afternoon At The
Pops.”
Also, Helsabeck has had much
experience acting in and direc
ting musicals. He has performed
in “Annie, Get Your Gun,” “The
Heart of Dixie,” and “Die Fleder-
maus.” “Let George Do It,” and
“That’s Entertainment” are
among several of the plays that
he has directed.
Helsabeck’s future engage
ments include appearing as bass
soloist in the production of “The
Messiah” in Atlanta on
December 10 and as guest soloist
at the Winston-Salem Symphony
on October 23.
Can you find the hidden legal terms?
ABATE
ACT OF GOD
AGENCY
ARBITRATION
BAILMENT
CAVEAT EMPTOR'
CONSIDERATION
DAMAGES
DEED
DURESS
EASEMENT
ESCROW
ESTOPPEL
FELON
FRANCHISE
LIEN
MARTIAL LAW
NOVATION
PATENT
PRIVITY
PROBATE
PROOF
PROXY
REMEDY
SUBPOENA
SUMMONS
TORT
TRUST
Solution Pg, 4
Judicial Board
Resolves Complaints
By Susan Rogers
Most college students have
been told many times that they
will be held accountable for their
own actions. Sometimes, though,
when a student breaks the rule,
there are extenuating cir
cumstances involved, or the stu
dent thinks that he has been
punished too severely.
At Brevard College there is a
special governing board to deal
with the problems involved in set
tling disputes or deciding
punishments.
The Judicial Board is made up
of the vice-presidents and resi
dent tutors from each dorm. Ac
cording to Judicial Board Presi
dent Beth Wahl, the Judicial
Board has three purposes:
1) To hear from students who
claim that they are not guilty,
2) To hear from students who
claim to be guilty but who are
unhappy with their punishment,
and
3) To hear cases referred to
them by the office of the Dean of
Student Affairs.
The Judicial Board hears every
case that is filed with them. To
request an appearance before the
board, one must file with the Stu
dent Affairs Office.
Appearing before the board
does not guarantee that a stu
dent’s points will be reduced, but
they will not be increased.
“Everybody makes mistakes,”
says Beth Wahl. “We’d like to en
courage everybody who is not
happy with their punishment to
come before us.”
If a student is not satisfied with
the decision of the board, he can
present his case to the Continua
tion Committee. The decisions of
the Continuation Committee are
final.