Newspapers / Black Ink (Black Student … / March 22, 1984, edition 1 / Page 7
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March 22,1984 Black Ink Page 7 • YOU • YOU • YOU • YOU • YOU Group seeks job access Robinson excells in field By Regina Newell In 1973, the National Black Media Coalition (NBMC) was formed. Pluria Marshall was elected as the organiza tion's first treasurer In 1975, Marshall was elected as chairman of the NBMC. The program has been headed by Marshall and has been very suc cessful for eight years. The program focuses primarily on maximizing black and minority ac cess to the telecommunications in dustry through black and minority employment; black and minority ownership; and minority program ming. In trying to achieve this goal, NBMC has been involved win more than 50 Federal Communications Commission (FCC) rulemaking pro ceedings, filed official comments about FCC activities. It has developed proposals and conducted training sessions designed to assist the black community in utilizing the media. The NBMC has many achieve ments. It has negotiated 13 affirma tive action agreements with such cor porations as Post, Newsweek, Ziff- Davis Broadcasting, General Electric, Gulf Unlimited Broadcasting, Outlet Broadcasting, McClatchy News paper, Albritton Communications, Turner Broadcasting, and Satellite Television Corporations. These negotiations have had many benefits. Some of these benefits include the sale of four radio stations, place ments of 500,000 accounts in black banks, and the placement of seven blacks on corporate boards in com munications. The NBMC has grants, scholarships, and internships valued at more than one million dollars, it has influenced new hirings and pro motions at all levels of industry, it has helped preserve Equal Employ ment Opportunities Commission (EEOC) rules at the FCC, it has had success in influencing the FCC to strengthen cable Equal Employment Opportunities (EEO) and it has helped establish an alliance with the cable industry. The NBMC created the Corporation of Public Broad casting (CPB), its purpose being to adopt permanent regulative policies for direct to home broadcasting. The NBMC provided leadership for a nine kilohertz channel band which created 300-400 new radio stations and resulted in new black ownership. The NBMC wants to increase its af filiate developments in the future. It wants to broaden nationally, the theme of this campaign is "Broad casting Affects You More Than You Know." The coalition hopes to develop an EEO Resource Center which would aid graduating students interested in communications. The National Black Media Coali tion will hold a conference October 11-14 at Shoreham Hotel in Washing ton, DC. M m Albertina Smith, a junior chemistry major, will be the 1984-85 Black Ink Editor Black Ink reaches more than 3000 people every two weeks and your advertisements could reach them too. To place your ad in the newspaper contact Willie Little at 933*5361. By Darlene Campbell Staff Writer Max Robinson is unique. At forty-four years of age, Robin son is one of the most outstanding blacks in the journalism profession. He is attributed as being not only an influential portrait among the Black race, but as an even more influential breakthrough in the field of com munication. Robinson's name began to reach the highlights during a ten year period in which he worked as a broadcaster in Washington, D C., for CBS (WTOP-TV). However, for the past five years, Robinson has dedicatedly worked as one of four anchors for ABC News. He is the na tional broadcaster from Chicago, the home of ABC's four major news desks. His associates at the other three desks are Barbara Walters in New York, Frank Reynolds in Washington and Peter Jennings in London. During Robinson's career, he has earned various outstanding awards within his field. His extraordinary ability to understand people, to analyze news, has earned him the Capitol Press Club Journalist of the Year Award, as well as three Emmy Awards for outstanding television journalism. "When you go into any particular community," says Robin son, "you try to sense how the people feel. You can tell from the cab drivers, people at counters, anybody you can talk to. And as you talk to people, an image starts to grow. You begin to feel the town, to sense it. And if you can't leave that communi ty with some sense o^ the people, then you haven't really done your job." Other awards and honors that Robinson has been the recipient of include: first Black network TV news anchorman; former ABC regional an chor, D C. TV anchorman, weekend anchor, TV floor director, on camera reporter; Federal City College in structor; founder of a training pro gram for aspiring jounalists. ■ ■v, I 1 ib Juggy’s Hair Design 111 N. Merritt Mill Rd. 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Black Ink (Black Student Movement, University of North Carolina at Chapel Hill)
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March 22, 1984, edition 1
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