Management and
Marketing
Whal do dfcision-makiiig,
consumer behavior, and organi-
nation thaory have in comnwn?
TIiey*rc inlerrelaied parts of the
management and marketing pro
grams in UNCW’s Cameron
School of Business Administra-
tion. In addition to preparing
students for traditional roles in
industry, this program trains
students for careers in legal,
governmental, and non-profit in^^
Btitutions. -
Students concentrating in
marketing are encouraged to do
field work in marketing re
search, An exciting application
of this was the project recently
ccHnpleted for Dove Computer
Corporation in Wilmington, said
Don Latham, chairman of the
de|Milment of management and
meeting, , . ■
A class of marketing research
students was asked lo determine
the marketability of a Dove
pniduct as a class assigmnent.
The studente designed a ques-
tionnaire approved by Dove,
conducted a telephone survey,
analyw!l the data, and made a
presentation lo the com|>any.
"It was a beautiful marriage -
there Has no charge to the com
pany (fw the students’ vwrk) and
the experimc'P was beneficial to
the students," said Lalhain.
Management majors work on
case studies from a variety of in
dustries including air craft,
communications, and high tech.
"They work in teams in a com
petitive classroom environment,
said Latham, And beginning in
the fall, an intemalional man
agement course will be offered.
Internships in management
and marketing are open to stu
dents having a 3.0 or better
grade point average and who
have a good understanding of
marketing theory. These stu
dents are selected to go into the
field to make a contribution,
said Latham.
More students major in man
agement and maikeling than any
other business concentration at
UNCW, stated Latham. It’s very
popular because of the entiy-
ievei managerial and marketing
positions jivaiioMci i*i ipdusUy _
today, Latham said.
Don Utharo, chairman
Production and
Decision Sciences
II WtlKUl lu ll.'. ,,; * , I
John Anderson, chairman
With the advent of computers and high technology comes the need for
new management skills. Today entire offices are centered around informa
tion systems. These are coordinated combinations of computer hardware,
software, and data that work together for a specific set of goals.
The people who direct information systems must have a good understand
ing of computers and business. The production and decision sciences de
partment at UNCW trains people to do the job.
The program encompasses two disciplines, said John Anderson, chairman
of the department. This includes the traditional production related courses
such as inventory control and materials handling, as well as management
and information systems courses. Topics include logistics management and
decision support systems. This curriculum also uses computers to analyze
complex production and operations problems.
Long-range plans for the department include a production and decision
sciences laboratory that will house office automation and manufacturing
technology. From FAX machines to robots, this lab will keep students
abreast of the most modem tools and technology in the workplace, said An
derson. When students start school and uncouple themselves from the work
ing world, they often lose touch with the technological developments in the
marketplace. "One thing we’re interested in is staying on the cutting edge in
delivering this technical knowledge to the student," said Anderson.
Camerc
Faculty
ROBERT W. APPLETON
Chairman of the Department of Ac
countancy and Business Law has
traveled to Liberia, West Africa, as
a consultant for the World Bank. He
also taught in London, England at
Richmond College for a year while
on leave from UNCW. The student
body at Richmond is composed of
over 70 different nationalities.
RAVIJA BADARINATHI Asso
ciate Professor, spoke at the H.K.N.
Memorial International Symposium
at the Indian Statistical Institute in
Calcutta, India on December 22-
24, 1989. Dr. Badarinathi presented
his research on "Hierarchical Baye
sian Approach to Reliability Estima
tion Under Competing Risk."
RONALD E. COPLEY Ph.D.,
C.F. A., Associate Professor of Fi
nance went to Zurich, Switzerland in
February 1990. The purpose of his
trip was to train Swiss bankers from
the Union Bank of Switzerland in
portfolio management and security
analys
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