I
THE UNIVERSITY OF NORTH CAROLINA
T he news in this publica
tion is released lor the press on
receipt.
NEWS LETTER
Published weekly by the
University of North Carolma
for its Bureau of Extension.
FEBRUARY
16, 1921
CHAPEl HILL, N. C.
VOL
VII, NO. 13
fiditorial Board t
C. Branson, L. R. Wilson, E, W, Knight, D. D. Carroll, J. B. Bullitt.
Entered as second-class matter November u 19U at tire
‘•'osT-vfhci- at. f’hapel Hill. N« C., under the act
of Augusi 24, 1913.
THE NEW DAY IN NORTH CAROLINA
EXCESSIVE RURALISM
North Carolina has long been an
agricultural civilization both in popu
lation and in wealth production. An
overwhelming majority of her produ
cers of primary wealth live in the coun
tryside, and the bulk of her new
wealth from year to year has been
farm wealth. The aggregate of this
wealth has grown into enormous pro
portions. In 1919 it was seven hun
dred and fifty million dollars, count
ing crops, livestock, and livestock pro
ducts; it was more than a half bil
lion dollars in 1920, or something like
three times the total of ten years ago.
In agriculture the producing unit is
the farm family, and our farm fam
ilies are scattered throughout the vast
open spaces of North Carolina, not in
farm communities but in solitary
dwellings, only seven to the square
mile the state over, fewer than four
to the square mile in ten counties,
and fewer than seventeen in our most
populous county. They were settled
in social insulation in earlier times,
and so they remain to this good day.
Agricultural production is small-scale
production by small producing groups
that are or may be self-sufficing, ex
istence necessities considered. The
inward urge to mass organization for
business or social or civic advantage
is therefore feeble, and the result has
been poor country roads, poor country
schools and excessive illiteracy,
inadequate attention by country
people to health and _ sanitation,
an inadequate sense of civic as well
as social responsibility in local
areas, honest but inefficient and
wasteful county government as a rule
and, all in all, small-scale thinking
about the big-scale concerns of the
commonwealth. The mass-mind of
North Carolina —what we call the
genius of our people—must be spell
ed at in abc terms of this sort, and
he knows little of the state who
knows the story of political events
apart from radical conditions and
causes like these, for out of them our
civic structures have grown.
The glory of North Carolina lies in
the fact that it has always been a
land of free democracy—^unpurchasa-
ble and unroutable, unafraid and un
abashed. We have always been what
Emerson celebrated—free, unternfied
American citizens. But also it is a
land of overweening individualism,
and imperious localism. It has al
ways been so and inevitably so, be
cause our civilization has been rooted
in ruralism. Our fish and game laws
perfectly illustrate this fundamental
fact. Think of fourteen different
deer seasons in nine contiguous coun
ties, forty different quail seasons in
the state at large, and even a larger
number of local laws in our fish and
oyster areas. And so it has always
been in every field of our civic life.
The excessive private-local public
laws of the state, perfectly express
the dominant private-local minded
ness of North Carolina. The rural
mind is private and local—almost
inescapably so. And the culture of the
countryman has long been the maiii-
spring and the measure of our civili
zation. As the countryman thinketh
in his heart, so are we in North Caro
lina—or so it long has been. Both
the best and the worst of us lies in
this fundamental fact.
A New Day in Carolina
But there is a new day in Carolina.
The transformation has been wrought
in quite unconscious response to the
elemental urges of life and livelihood
during the last few years—mainly
the last five years. Agriculture has
given place to manufacture as the pri
mary interest of North Carolina. A
machine-made civilization is condi
tioning and supplanting the old-time
homespun, hand-made civilization of
the state. The day of great cities is
at hand, and the fullness of their
greatness in the coming years does
not yet appear. Out of fractional we
have moved into integral suffrage and
sovereignty. Out of private-minded-
ness we are moving into civic and so-
cial-mindedness; out of pinching pov
erty into abundant wealth; out of
small-scale into big-scale thinking
about the vital matters of a noble
civilization.
The new day in North Carolina is a
day of industrial establishments and
enterprises, a day of swiftly growing
cities, a day of abounding wealth, a
day of increasing willingness to con
vert our wealth into commonwealth
culture and character, and a day of
undivided civic privilege, undivided
social wholeness, and undivided sov
ereign integrity.
A Day of Industrialism
The day of industrial supremacy
is at hand in North Carolina. We
lead the South in the number of in
dustrial enterprises, in the number of
wage earners employed, in the var
iety and value of our industrial out
put. And we are distinguished among
the states of the Union by a large
number of small enterprises rather
than a small number of large enter
prises. Which means that so far
we have escaped the concentration
of wealth that has always meant in
every land and country progress and
poverty, magnificence and misery
side by side. The remarkable diffus
ion of wealth is a fundamental fact
in North Carolina. None of us are
very rich as yet, but few of us are
very poor. We have more cotton mills
and more spindles, we consume more
raw cotton and produce a greater vol
ume and variety of cotton textiles,
than any other state in the South. In
cotton manufacture, we doff our hats
to Massachusetts alone, remembering
the while that her almshouse and out
side paupers outnumber ours five to
one. We have right around 600 cot
ton mills—nearly 100 in a single coun
ty. We are expanding our textile in
dustry more rapidly than any other
southern state. Last year we built
thirty-one new mills and brought in
to operation more than a half million
new spindles. Three-fourthis of the
new spindles and new looms in the
South last year were set going in
North Carolina alone. Not only does
North Carolina lead the industrial
South, but factory communities in
North Carolina at last produce great
er wealth than all other occupational
groups combined.
The rise of manufacture into undis
puted primacy is the startling story
of a brief five-year period in our his
tory. Agriculture no longer leads in
North Carolina; manufacture leads
for the first time in the history of
the state. It means that North Caro
lina has moved up from small-scale
farm production on domestic levels
into big-scale factory production up
on commercial levels. The volume of
wealth created by our factories has
been doubled and trebled and quadrup
led in quantity since 1914, and its val
ue has been increased even more
amazingly. The creation of industrial
values shows nearly a sixfold Increase
during the last five years, against a
three fold increase in the value of our
agricultural output during the last
ten years.
A Day of Great Cities
Developing industries necessarily
mean rapidly developing cities. Our
tovTi and city dwellers ten years ago
were barely more itian a half million all
told. Today they number some eight
hundred thousand souls. The increase
has been around sixty percent in ten
years. Until recently North Carolina
has been distinguished as a state of
small towns and cities; and we still
have sixty-eight counties in the state
containing no town of as many as
five hundred families. Twenty years
ago we had only twenty-seven towns
of twenty-five hundred inhabitants or
more; today we have fifty-seven such
towns, and two of them are near the
fifty thousand mark. It is a day of
great cities foundationed on great in
dustrial enterprises; and the cities of
this state with superior geographic,
economic, and residential advantages
will grow so large during the next
quarter-century that in the coming
years we shall many-a-time rub our
eyes in amazement. I venture noth
ing in venturing this prophecy.
North Carolina is at last moving
into the flood tide of modem industrial
ism—belatedly to be sure, but -with
marvelous speed since the early eigh
ties. We have long been rural, but
ten years ago we were being urban
ized more rapidly than thirty-six
other states of the Union, and the
cityward drift has been immensely
accelerated of late by the expulsive
power of country life on the one hand
and the attractive power of industrial
centers on the other.
The cityward drift of country peo
ple creates a host of new problems
economic, social, and civic. Cities are
everywhere human aggregations;
what they everywhere lack is social
integration—on a territorial basis,
which is democracy, and not on an
occupational basis, which is sovietism.
The forces that unite men must some
how become stronger than the forces
that divide. The crowds in great cit
ies look like nothing so much as a lot
of crabs in the bottom of a bucket,
each crawling over all the rest trying
to get on top. It is a sorry spectacle.
It keeps a body wondering whether or
not an enduring civilization can be
fashioned in this wise.
The cityward drift spells the doom
of drowsy little towns lacking civic
pride and enterprise sufficient to de
velop superior residential advantages
When country people move they go
with a hop-skip-and-jump over dull
little towns into census-size cities—
in this and every other state. As a
result, ninety-three of our little towns
dwindled in population during the
last ten years, and forty more faded
from the map. The lesson the 1920
census reads to small-town capital
ists who own building lots, enjoy rent,
revenues, own stores, and operate
banks is, “Make your home town the
best place on earth to live in, develop
local manufactures set in garden cit-
ties, or move in self-defense into pro
gressive centers, or reconcile your
selves to stagnant community life
with all its menaces to family integ
rity and business opportunity.” If
the 414 little country towns of North
Carolina can be brought into right
relationships with the surrounding
trade areas—as for instance in Gar
nett, Kansas—they will not only save
themselves, but also the country re
gions round about. The small-town
approach to country life problems is
THEGOVERNOR’SPROGRAM
FOR BOND ISSUES
I am not unmindful of the solemn
responsibility of advising the expen
diture of the vast amount which the
program I have suggested requires,
but the things mentioned ought to be
done. Sound buisness principles re
quire that they should be done speed
ily and without delay. We cannot
progress in our spiritual, intellect
ual, or material development unless
they are done. They will be done,
either generously and in a manner to
give us as a state the full benefit of
doing them, or they will be done by
patch work and over a period of
years, and in such manner as will
largely dissipate the benefit to the
state and at greater cost in the long
run.
The entire program which I have
suggested will require great sums of
money, but in our ability to find the
money we are one of the most fortu
nate states in the republic. The pub
lic indebtedness of our state is trif
ling when compared to that of most
of the states. If we credit our state’s
indebtedness with the value of our
railroad stocks, it would be almost
wiped out.
North Carolina has heretofore
created practically no public debt for
future generations to pay, and we
would, if this program is carried out,
transmit to those who come after us
a heritage nobler by far with the in
debtedness than it would be without
it.
The necessary improvement at our
institutions for the care of the unfor
tunate, the large expenditure re
quired to place our university and
colleges for higher learning in a po
sition adequate to meet the demands
upon them, and for the construction
of the state highway system of roads
ought to be met by a sale of the
state’s bonds, and an increase of its
public indebtedness.
a hopeful approach, if only country
bankers, country merchants and coun
try ministers can be brought to real
ize it.
But also the cityward drift means
that the long neglected problems of
the open country must now be at
tacked with sympathetic intelligence,
and by the only people on earth who
can solve these problems—namely,
the country people themselves. Else
the economic and social ills of sparse
populations, unrestrained individual
ism, and social aloofness will pro
gressively destroy our country civili
zation—as surely in this state as in
the great industrial areas of the
North and East.
The country civilization of Carolina
can be saved if the culture of the
farmer can be rightly related to the
farmer’s agriculture; if his home and
children can be set distinctly above
his fields and farm animals and
barns and bank balances; if the
eighteen hundred thousand open coun
try dwellers of the state can come to
a keen realization of country-life de
ficiencies and develop mass organiza
tion for community advantages. But
in the main it is the job of the coun
try people themselves, and so far
their attention has been absorbed by
the hazards of farming as a business
and by business organization for econ
omic advantage. Country people have
given scant attention to the social pro
blems of the countryside; they only
dimly realize that country homes,
country schools, country churches,
and county governments must func
tion on far higher levels if the coun
try end of our civilization is to be a
rich asset in commonwealth develop
ment in the days at hand and ahead.
To this end there is need for a Coun
try Life Association in North Caro
lina—an association of country people
related to the State Social Work Con
ference on the one hand and the Am-
ei’ican Country Life Association on
the other. The State College of Ag
riculture and Engineering could or
ganize and lead such a movement with
clear chances of success.
A Day of Abundant Wealth
The new day in Carolina is a day
of abundant wealth, town and coun
try, farm and factory. We have
grown rich during the last five years
and apparently we are innocently un
aware of it. The state has at last
moved definitely and finally out of a
long period of pinching poverty into
overflowing wealth—out of two and a
half centuries of deficit-economy in
to a new era of surplus-economy; and
what we need to learn is to reckon
with present problems and future ne
cessities in terms of wealth instead of
penury. Since 1915 our farms and
factories, forests and fisheries, mines
and quarries, have been creating
brand new wealth at an average rate
of a billion dollars a year—all told,
five billions of brand new wealth with
in this brief period of time. And the
increases have not been in values a-
lone, but in quantities as well—in lar
ger crops of cotton, tobacco, and corn;
in the doubled and quadrupled out
put of our cotton mills, tobacco fac
tories and furniture establishments, in
immensely increased trade activities,
bank resources, and bank account sav
ings; in material good things in multi
plied abundance in and around our
town and country homes. We have
two hundred and fifty million dollars
safely laid away in liberty bonds, war
stamps, and bank account savings,
and we are drawing an interest
income of ten millions a year from
these investments alone. There has
never before been anything like this
state of affairs in the entire history of
the state. True, we shall have two
hundred and forty millions less of
farm money this year, and it is a cruel
calamity for merchants and bankers
as well as farmers; but it is childish
to conclude therefore that the state
is facing bankruptcy, and it will be
fatal to sacrifice birthrights for pot
tage in the famine-fashion of Esau.
The fundamental fact is five billions
of gain against two hundred and forty
millions of loss. Tl;e people of this
state are still solvent by a safe mar
gin of many billions. We are still
rich enough to spend one hundred and
fifty-seven million dollars a year for
manufactured tobacco, automobiles
and automobile parts, carpets and
superfine clothing, and candy.
What the people of this state spent
last year for state support, church
support, and college education, was
forty-three thousana dollars a day.
What we spent for motor cars, manu
factured tobacco, rich apparel, and
candy—these four luxuries and com
forts alone—was four hundred and
thirty-two thousand dollars a day.
' It is plainer than print that we have
money in abundance in North Caro
lina to spend for anything we really
want, and if we do not spend money
abundantly upon commonwealth en
terprises, church causes, and college
education, it simply means that in our
heart of hearts we do not believe in
church causes, commonwealth enter
prises, and college education. If we
will not invest liberally in public
schools, public health,public highways
and public welfare, it simply means
that in our heart of hearts we do not
believe in public schools, public herlth,
public highways, and public welfare.
Debates upon commonwealth invest
ments can no longer turn upon the
poverty of the people of North Caro
lina—not when we are rich enough to
pay one hundred and sixty-three mil
lions of taxes into the federal treas
ury in a single year—not when we are
rich enough to spend one hundred and
fifty-seven millions a year on tobacco
products, motor cars, luxurious cloth
ing, and sweetmeats alone.
People who spend fifty millions a
year on manufactured tobacco and
twelve millions on public schools, for
ty-seven millions on motor cars and
six millions on churches, thirty-five
rnillions on fine apparel and seven mil
lions on state enterprises, twenty-five
millions on confections and two and a
half millions on colleges, may be pov
erty-stricken in spirit, but they are
not poverty-stricken in purse. And
if we will not mend these shameful
ratios somewhat we stand convicted
of wanton self-indulgence and grace
less unconcern about the vital things
of a noble civilization.
Our leaders need not hesitate to
lead. The highway of civilization is
strewn thick with the wrecks of par
ties, but it is yet to be recorded that
any party was ever wrecked on a pro
gram of progress in education. Party
supremacy in North Carolina is and
forever ought to be related to states
manship in education, health, and
highways. That party will live long
est that dares most for the vital
causes of the commonwealth.
A Day of Public Spirit
North Carolina is moving at last
out of private-mindedness into civic-
and social-mindedness. The new day
is a day of great thinking about th)e
great concerns of the state, and there
in lies the immense significance of the
inaugural address of our new Gov
ernor. We are at last thinking a-
bout education, health, and highways
in terms of millions instead of paltry
thousands. We have been willing to
double our investment in public school
properties during the last six years.
And our public school fund for sup
port rose from six to twelve millions
in a single year. In thirty-five years
we have moved up from two thousand
to three hundred and sixty thousand
dollars a year for public health work.
And in expenditures, activities, and
values. North Carolina ranks among
the first ten states of the Union in pub
lie health affairs. During the last six
years, forty-one laws of social import
have gone on our statute books. It is
a new kind of legislation in North
Carolina, and during the last few
years we have moved forward in so
cial legislation faster than any other
state in the South. It has been epoch-
making legislation, and it ushers in
a great new era in North Carolina.
Our state public welfare board, our
county welfare superintendents, our
juvenile courts and probation officers
m every county and in every city
with ten thousand inhabitants or more,
our county school supervisors, our ru
ral township incorporation law, our
state commission charged with rural
organization and recreation, the social
agencies of the state and the public
welfare courses of our state institu
tions, have all together put us dis
tinctly in the lead in the South. North
Carolina is no longer a valley of hu
miliation located between two moun
tains of conceit, as we have been ac
customed to confess to Virginians and
South Carolinians; it has suddenly be>'
come the Valley of Decision that the
Prophet Joel saw in his dream. But
with Virginia lying on the north and
South Carolina lying on the south, it
has been difficult to get the truth a-
bout North Carolina, is the way a wag
puts it.
Madam How and Lady Why
But space forbids any discussion of
certain large sections of my subject,
I therefore hurry on to say in con
clusion that the mothers, wives, and
daughters of the state at last stand
side by side with fathers, husbands,
and sons in suffrage rights, civic
privilege, and sovereign integrity.
Whatever else it may mean, it
means a new kind of attention to
civic housekeeping in North Caro
lina, and, approve it or not the stu
pidest politician among us is already
sensitively aware that hereafter he
must reckon with Madam How and
Lady Why.
Now, civic housekeeping is one thing
and civic housebuilding is another.
The one has been the job of men dur
ing the long centuries; the other is
woman’s job—her main job in her
new estate. Our civic structures, ma
terial and institutional, have been
reared by men. Our Capitols and our
courthouses and city halls, our poor-
houses and jails have been built and
officered and for the most part filled
by men. Our state and national con
stitutions, our statute laws and muni
cipal ordinances, our court principles,
processes, and procedures, have been
fashioned by men—primarily to pro
tect property and incidentally or ac
cidentally to safeguard life, liberty,
and the pursuit of happiness; and
men are great housebuilders but poor
housekeepers—so because they lack
the housekeeping instincts. Our civ
ic structures have been magnificent to
look upon without, but within they
have been bare and ill-furnished or
unfurnished. Oftentimes they have
been offensive to physical senses and
moral sensibilities alike and uncom
fortable or unsafe for human habita
tion.
Perhaps our civic structures—that
is to say, our social institutions, do
not need to be rebuilt from ridgepole
to cornerstone, but they do need to
be swept and garnished from garret
to cellar, to say nothing of deodor
izing and disinfection; they need to
be furnished and outfitted throughout
and redded up daily for society to in
habit in comfort and safety. They
need and have long needed the
civic housekeeping that is necessary
to an improved social order. And if
woman can only conceive her particu
lar task in large ways human welfare
problems will speedily come to be the
largest concern of legislatures, con
gresses, and courts alike. The rapid
multiplication of homes and home
owners, the safeguarding of home life
and community life, constructive
wholesome recreation, the renovation
of jails and county homes and chain-
gang camps, liberal investments in
community and commonwealth pro
gress and prosperity, adequate care
of defective, dependent, neglected and
wayward boys and girls, child-placing
and mothers’ pensions, county i r nn-
ty-group hospitals, regional clinics
and dispensaries, law and order
leagues and so on and on—these are
some of the tasks of civic housekeep
ing that only within very recent years
have challenged the attention of our
legislators and that are never likely
to receive anything like adequate at
tention until our civic housekeepers
get busy at their tasks. Not the fill
ing of offices but the fashioning of
offices fit to be filled and the choos
ing of choice spirits fit to fill them,
IS the largest detail and the largest
order in civic housekeeping.
I have the faith to believe that the
part women will play in the new day
in Carolina will make a most signifi
cant chapter in the history of the
state. It is woman’s nature, you know,
to see the things that ought to be
done and straightway to set about do
ing them whether they can be done
or not; to see the Palace Beautiful
at the top of the Hill Difficult and
not to see the lions in the way.
You may remember that it was Chris
tian, not Christiana, that saw the
lions ahead, and that Timorous and
Mistrust, the calamity-howlers of The
Pilgrim’s Progress, were men, not
women. This keen look into the es
sential nature of woman is but one
of the many flashes of genius that
place Bunyan alongside Milton and
made these two, in Macaulay’s opin
ion, the foremost figures of the sev
enteenth century.
I am, therefore, venturing the pro
phecy that what North Carolina vi
tally needs she at last stands a chance
of receiving in this new day of our
history. I close in the faith and in
the words of Henry Timrod—
“Ho! woodsmen of the mountain side!
Ho! dwellers in the vales!
Ho! ye that by the chafing tide
Have roughened in the gales!
Oh! could you like your women feel.
And in their spirit march,
A day might see your lines of steel
Beneath the victor’s arch!”
E. C. Branson, Kenan Professor of
Rural Social Science, University of
North Carolina, Presidential address.
State Social Work Conference, Ra
leigh, January 25.