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AdamS'Hillis
Amco News
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October, 1981
Vol. 37, No. 3
Finishing Touches
Put On New Plant
When time came for installing
mammoth air handling units on
the roof of the new Plant 3 in
Kernersville, help was called on
from high-specifically from
helicopters.
The weight of the units-from
6,500 to 7,000 pounds-usually
requires a crane to lift them.
However, the crane being used on
the site could not reach the in
stallation area of the roof, so the
helicopter service was called in.
This method of installation was
much faster and easier than by
crane and also incidentally
provided a free show for many
spectators who lined the highway
in front of the plant for the two
hours the installation required.
Carson Helicopters, Inc., of
Perkasie, Penn., handled the job.
Mark Pearson, the pilot, said the
helicopter can lift up to 8,500
pounds and can set objects down
precisely where they are to be
installed, as they demonstrated
at Plant 3.
A unit from the Kernersville
fire department was on hand in
case an emergency developed.
However, the installation was
finished without incident and the
helicopters flew away to their
next job, which the pilot said was
in the state of Maine the same
afternoon.
Pearson said the helicopter
firm has 15 helicopters and 20
pilots and handles jobs all over
the world. He said the lift at
Adams-Millis required their
biggest ship, a converted
passenger model.
Adams-Millis Enters
Export Trade Field
Adams-Millis Hosiery Com
pany this Fall made its first
concentrated effort toward en
tering the export field, with
participation in two trade fairs in
Europe.
William B. Mewborne, Jr,
President and Chief Operating
Officer of Adams-Millis
Corporation, said this effort grew
out of long-range plans for
mulated in 1980. He said goals
were set then for the two
operating divisions of the Cor
poration, Adams-Millis Hosiery
Company and Tex-Elastic
Corporation, to strive for export
sales totaling ten percent of their
total production, within the next
two years. (A story on Tex-
Elastic’s exports appears on this
same page).
Participation in the trade fairs
resulted in substantial orders for
Adams-Millis’ products, Mr.
Continued on Page 5
A helicopter is shown moments before mammoth air handling units were set on the roof of the new Plant
No. 3 in Kernersville. A large crowd of spectators lined the highway to watch the two-hour show.
New Logo Appears First At European Trade Fairs
Adams-Millis has a new corporate symbol
which was used in public display for the first
time during the recent hosiery trade fairs in
Europe. First use of the new logo in this
country will be on the sign now under con
struction fw the new Plant 3 at Kernersville.
James H. Millis, Jr., Vice-President of
Marlieting and Product Development for
Adams-Millis Hosiery Company, said
development of the new logo is an effcfft to
create a new corporate identity for Adams-
Millis.
“We found that a number of different type
faces and types of lettering were being used
on packaging and various publications when
the Adams-Millis name was used,” Jim said.
“With creation of this new symbol, the same
logo will appear wherever the Adams-Millis
name appears, whether in connection with the
Corporation or with Adams-Millis Hosiery
Company. ” Continued on Page 4
/SOX
Adams-Millis
225 North Elm Street, High Point
North Carolina 27261 USA
TexElastic Sets Export Goal
Adams-Millis Hosiery Company’s display at the
Fashion Week and International Jeans Fair held recen y m g ,
West Germany.
■Exporting is a field which more
and more companies in the
United States are exploring, and
TexElastic Corporation, an
operating division of Adams-
Millis Corporation, is working
toward a goal of at least ten
percent of the products being
sold in this market, according to
Ted Burgess.
Earlier this year, Mr. Burgess
traveled to the Far East, visiting
TexElastic customers and calling
on others who are potential
customers. In the Phillipines
he visited a hosiery plant, located
on the outskirts of Manila, which
uses TexElastic products.
He said all the workers there
travel to work by bicycle or
public transportation which
mostly is made up of small, open-
air buses called “jitneys.” He
said the work day is about equal
to that in the States, but the pay
scale there probably averages
five dollars per day.
Although the Philippines is said
to be the third largest English
speaking country in the world,
understanding is difficult as most
of the population intersperses
their English with a Malaysian
dialect.
Currently, TexElastic also is
exporting elastic threads to
Australia, South Africa, Canada,
some countries in South America,
and to Mexico.
A1 Godley, who is Customer-
Service Export Manager for
TexElastic, is in charge of ser
vicing the overseas accounts and
said he communicates by letter
and telephone, but a great deal by
a Telex machine, which is located
in the Corporation’s ad
ministrative offices on North
Elm Street.
“Selling through export is quite
different from selling in the
United States,” A1 said. “Set
ting up contacts and completing a
sale takes a great deal more time
since the payment schedule and
Continued on Page 2