Page Two
SEW IT SEAMS
MARCH ISSUE
SEW IT SEAMS
Published Monthly by
ANVIL BRAND
INCORPORATED
Hijjh I*iint, N. C.
COOKIE BROOKS, Editor
(Continued from Page One)
Anvil-made garmenl it means
that a company has such faith in
its products it is willing to say,
“We made this good article and
guarantee that it will satisfy you.”
For regular wearers the sign
“Anvil Brand” enables them to
pass by similar looking garments
and select the one which has
served them so w'ell in the past.
To dealers the Anvil trade mark
means goods which have pleased
their customers, hence goods
which sell readily. So Anvil sales
men are able to sell more dozens
to more dealers. The result comes
right back to the factories with
assurance of more job security and
steady income for all.
Such a variety of advantages
develops when a product is pub
licly identified by a brand!
As a contrary picture, suppose
our product bore no name what
ever. Only size tickets. Imagine
the difficulty of our salesmen in
prevailing on merchants to buy.
And what w'ould be the attitude
of consumers?
What would your attitude be if
you visited the grocery or super
market for canned milk, bread,
crackers, canned soup or other
packaged product? Side by side
with articles with well-known
names you see products of the
same kind but marked only
“Canned Corn,” or “Vegetable
Soup” or ‘ “White Bread.” For
which type of product w'ould you
spend your money?
All of us owe much to the con
fidence which the consumer public
feels in Anvil Brand.
We have said by means of our
brand mark, “Depend on the de
sirable quality of this material,
its careful cutting for good fit, its
reinforcement to resist strains, its
good workmanship for long wear,
its finish , for attractive appear
ance.” And relying on the assur
ance of our brand name the public
keeps us in business by buying our
products.
It is something to remember,
that w'e, as individuals and as an
organization, give consumers a
HAS NEW JOB — Rachel
Pierce, who has been doing cleri
cal work in the sales department,
is now doing production schedul
ing. She has been transferred to
the White division to work under
the direction of Floyd D. Mehan,
executive vice president. Rachel
finds her new work interesting al
though it is very detailed and con
sists of a lot of record keeping.
She is used to keeping records,
however. When she first came to
Anvil Brand, nearly four years
ago, she was statistical clerk in
the sales department. She lives at
Sophia and says she spends all her
spare time reading while waiting
for her husband to return home
from Korea where he is serving in
the U. S. Army. He is Blake
Pierce, a nephew to Hazel Pierce,
our quality inspector.
Jo Attends Meet
Jo Albertson of the Hudson of
fice was a delegate to a seminar
of the United Nations and the
Federal Government held in Wash
ington and New York, during the
last W'cek in Feburary, and which
was sponsored by the National
Conference of Methodist Youth.
Jo represented the Western
North Carolina Conference of the
Methodist Church at the meetings
which were designed to study and
observe the various governmental
units and the United Nations in
operation. She says it was “quite
a trip”—very educational and also
enjoyable.
Delegates from 25 states were in
attendance. At the New York head
quarters of the U. N.
pledge of integrity when our gar
ments bear labels of the Anvil
Brand Factories.
Sincerely yours,
"K.C.
Sewing Up Sales
by Hugh Webster
i
The other evening when listen
ing to the music and watching the
plot unfold and the story develop
of the movie, “The Glenn Miller
Story,” it occurred to me how the
operation of a business is in many
ways like developing music. There
is good music, that catches on
quickly, passable music and poor
music, and the same is true in
businrsses. Every so often there
is an outstanding band or sym
phony orchestra, and the same is
true in business.
In the case of Glenn Miller — he
had an idea, certain sound effects
and rhythms he was trying to
achicve, and after trials and trib
ulations finally accomplished his
goal. He led his band through ar
rangements he had developed to
create his conception of the har
mony and full tone.
A business needs machines as a
band requires instruments, the
right people to operate these ma
chines and buildings to house
them. Management develops the
arrangements, bringing the cloth,
thread and tools together at the
right time, all according to a pre
conceived plan or arrangement.
Wh:n all goes smoothly, you have
a constant humming, busy tune in
the plant. Everybody and every
thing- working harmoniously and
the goods come out in a steady
stream.
The advance men who develop
the bookings for a band keep it
rolling as salesmen for a business
channel goods to dealers.
Finally come the dancers and
spectators who are the actual cus
tomers of the band. They clamor
for more if the band gives them
the kind of music they want, but
if it lacks quality and rhythm the
band soon folds up. The same
occurs in business if the type of
goods offered or the quality is not
up to customers’ expectations —
they buy elsewhere.
The success of a firm or orches
tra and steady work for operators
or musicians depends on each do
ing his or her part in following the
preconceived plan. A sour note,
whether poorly planned or played,
can really mess up the harmony,
and the same is true of the plan
ning, producing and selling of
goods.
At Anvil Brand we are most for-
tunat3 that the work of each of
us and our planning has created
good harmony and sales far above
the average. As others copy our
arrangements and styling it will
require far greater care and effort
on the part of each of us to keep
Anvil Brand goods tops in the
field.
Bill Roach Is Back
Bill Roach says it “feels good”
to be out of uniform and back at
work at Anvil Brand. He was dis
charged from the U. S. Marines on
January 24 after two years of
service.
Bill first came to Anvil Brand
on May 17, 1949 and worked in1(
the cutting room until he entered
the service in January of 1952. He
reported first to Parris Island,
S. C., and later trained at Camp
Lejeune. He was stationed for
awhile at Clarksville, Tenn., and
then at the Naval Mine Depot at
Yorktown, Va.
Since returning to Anvil Brand
he has been training under A. C.
Smith to be a company mechanic.
HAS BIRTHDAY — .lane Ellen
Carter, daughter of Personnel Di
rector Aline Carter, was six years
old on March 17. She’s a student
at Jack and Jill Kindergarten this
year and will start first grade
next fall.
I