Page Two
SEW IT SEAMS
MAY ISSUE
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SEW IT SEAMS
Published Monthly by
ANVIL BRAND
INCORPORATED
High Point, N. C.
COOKIE BROOKS, Editor
MESSAGE FROM PRESIDENT—
(Continued from Page One)
sive sales of such clothing. He of
fered to supply this company—ex
clusively—with a greater variety
of plaid patterns and cloth in a
heavier weight. In addition he of
fered a sateen fabric with special
features for long wear and cold-
resistance.
Now, for fall and winter our
sales organization is showing
dealers thirty-three numbers in
the serviceable, colorful garments
which have developed from the
one lot of number less than two
years ago.
I have detailed this story of one
group of Anvil Brand clothing be
cause it shows so clearly how gen
erously and quickly the public wel
comes an excellent product. Hun
dreds, perhaps thousands, of peo
ple had their first acquaintance
ship with Anvilwear when they
bought plaid backs. There is no
estimating how many will now
start buying other styles of Anvil
garments because plaid backs sat
isfied them so well.
It is business history, however,
that many companies have gained
demand for a variety of products,
in their lines because consumers
were so pleased by the one product
they bought at first.
P’or twenty-seven years Proctor
& Gamble relied on the public con
fidence of Ivory Soap to build up
sales for their other soap products.
Beechnut food varieties were pop
ularized through the popularizing
of peanut butter alone. National
Biscuit Company used its promo
tion of Nabisco crackers to pave
the way for a host of other bak
ery goods. Campbell’s tomato soup
led the procession for another line
which has steadily lengthened with
the years.
As those and many other com
panies have found, the pleased
purchaser of one product comes
back for more.
Similarly, many who buy plaid
backs will later buy Anvil pants,
shirts, overalls, Anvil-alls. First
purchasers of those garments may
next try men’s walking shorts. The
family demand might turn to mat
adors, the new blouses for women,
or boxer garments for the kiddies.
t.....
BIG BOY—This young man is
Kenneth Wade, son of Richard
Wade who works in the receiving
department. He is the grandson of
Ossie Wright, our director of
training. Kenneth was one year
old on March 1.
FROM MICHIGAN — Beverly
Lynn and .lerry W'ayne Gray of
Flint, Mich., are the grandchildren
of Etta Skeen at the Sherrod divi
sion. Beverly celebrated her fifth
birthday May 13. Jerry’s second
birthday was May 15.
It means that good quality is
always the strongest support for
steady production and secure em
ployment. It means that each of
us, in each department, in a way
controls the good fortune of others
in other departments. It puts a
personal responsibility for quality
on all of us, whatever garment we
work on, or whatever operation we
perform.
May the quality of Anvil Brand
garments be held at the highest
levels at all times.
Sincerely yours,
i1
Sewing Up Sales
by Hugh Webster
j
Now the Anvil Brand family has
a new member. He entered the
sales department this month as an
additional assistant sales manager
and his nams is Edwin A. (“Pete”)
Peyton, recently holding that posi
tion with Goody’s, Inc., manufac
turers of proprietary products in
Winston-Salem.
He will work in conjunction with
Dwight M. (“Ike”) Craun, who
has been assistant to the sales
manager for the past four years.
Ike will shortly be taking on addi
tional new marketing responsibili
ties in the sales division.
As we have expanded this past
year in both production and varie
ty of work ’n’ play garments, the
task of sales planning and super
vision has beconi3 more complex.
In view of further expansion plans
it b:came evident that our set-up
in sales division personnal was too
limited to meet the need. So we
looked around for a man whose ex
perience, capability and personali
ty would make a useful and happy
family addition. We are confident
that “Pete” Peyton is just the man
to help meet the need in extendinj?
and improving our sales opera
tions.
He has been in active sales work
for 22 years, starting his career
with Larus Brothers, manufactur
er of tobacco products in Rich
mond, Va. As a foundation for
business he took special studies in
the Wharton School of Business.
During his 18 years with Larus he
advanced steadily until he became
sales manager. Later he became
sales manager for Taylor Brothers
of Winston-Salem, leaving that
company when it was bought by
another firm and becoming assist
ant sales manager of Goody’s until
named to his new position with
Anvil Brand.
Although his past experience
has not been specifically in the
garment field, his close acquain
tance with selling, promotion and
advertising of products in other
broad consumer markets, brings to
us assets which this company ex
pects to find valuable.
After a period of observation
and getting acquainted with com
pany policies and practices here
at the factories. “Pete” will devote
considerable time to accompanying
Anvil salesmen on visits to their
customers. This will carry him
into some twenty-four states where
the dependability of Anvi! prod
ucts has created steady demand
among both dealers and consum
ers.
For the time being he will con
tinue to live in Winston-Salem.
But when he can find suitable
home accommodations he and Mrs.
Peyton and their three daughters
will become residents of High
Point.
MADE SUPERVISOR —Clyde
R. Nelson has been moved into the
position of supervisor of the cut
ting operations that have re
mained at the Hudson division.
The promotion came when Fausta
Overby, cutting room supervisor,
was transferred when a large por
tion of the cutting operation was
moved (o North Main Street.
Clyde has worked at Anvil Brand
for a number of years, always in
the cutting room. He came to the
company years ago and left to en
ter the Army on February 26,
1942. After three years and seven
months of service he farmed for
a year or so and then returned to
his old post here on March 25,
1952. He and his wife, the former
Myrtle Patterson, live at 1401
Guyer St.