Page Two
SEW IT SEAMS
JUNE ISSUE
Sewing Up Sales
by Hugh Webster
SEW IT SEAMS
9
Published Monthly by
ANVIL BRAND
INCORPORATED
High 1‘oint, N. C.
COOKIE BROOKS, Editor
MESSAGE FROM PRESIDENT—
(Continued from Page One)
sesses the coat of arms adopted
many centuries ago by a distin
guished ancestor.
Families don’t create coats of
arms any more. But most leading
companies have adopted the same
idea from centuries ago, identify
ing themselves and expressing
pride in their products by means
of brands. Back in the year 1100
our registered mark consisting of
the words “Anvil Brand,” the
blacksmith’s anvil within the oval
shape and the slogan “Hard to
Beat,” would have been called our
“coat of arms.” Today it is called
our trade mark.
But while such names may
change, their meanings continue.
The original coat of arms pro
claimed high principles for the
family it represented — honor,
courage, justice, trustworthiness,
patriotism and the like. Today’s
trade mark announces for its in
dustrial “family” and its products
the attributes of reliabiilty, use
fulness, economy, honesty and ex
cellence.
Even though separated by a
span of more than 800 years, coat
of arms and trade mark both rep
resent public promises of upright
ness and integrity. Not merely of
products alone but more impor
tantly, uprightness and integrity
of people who make the products.
You and I are the “people” con
sumers trust when they buy Anvil-
made garments. The excellence
of our work not only assures their
satisfaction but also establishes
our loyalty to the Anvil Brand
“coat of arms.”
Sincerely yours,
H.C.
“Many bachelors have no idea
what married bliss is — and that’s
true of a lot of married men, too.”
—Bob Olin.
Shipping Starts
A Night Shift;
Smith Foreman
CECIL SMITH
Increased operations in the ship
ping department have necessitated
the putting on of a second shift
■and Cccil Smith, who formerly was
in charge of the stock men, has
bs:n named to act as night fore
man.
Last Monday, June 14, the small
cr:w reported for work at 3:45
p. m. They will work five nig'hts
we.kly until midnight.
Besides Cecil, the second shift
includes Earl Oldham, order pick
er; Bobby Corn, order checker;
Heard Mabe, who will operate one
of the label stitching machines;
Paul Ellis; and Charles Lambert,
a new employee. Others will be
added as they are needed, accord
ing to Traffic Manager Paul Frye.
Cecil is well prepared to look
after things at night. He first]
came to work with A .vil Brand
in 1942, starting as a presser.
After alx>ut four years he was
supervisor in the finishing room
for awhile and then transferred to
shipping. He has done about ev
erything in the shipping I'oom but
box and write up
He is maiTied to the formei'
Thelma L. Cox, of the overall de
partment, and the couple will cele
brate their 11th wedding anniver
sary soon. They live at 124 West
Willis Street and have one daugh
ter, Linda Jean, who is nine years
of age. When Cecil isn’t working
or doing things with his family
you’ll usually find him along some
stream or on a lake fishing.
Wonder why some decent peo
ple will suddenly become demons
behind a wheel?
We recentcly read a simplified
explanation or exposition on ad-
verJsing which we thought might
interest you.
For instance, somewhere in
Ami'i'iea, a man, let’s call him
Sam Jones, is reading The Satur
day Evening Post, or Th^ Progres
sive Farmer. In a few minutes he
will reach and read the ' Anvil
Brand ad.
He will note the h:adline,
glancD at the illusti'ation (should
it be one of our larger ads), and
read the copy. The ads must be
good enough, and punchy enough
to make Sam Jones, should he be
a store owner, feel Anvil Brand
garments have the quality, style
and value he needs to build busi
ness and develop repeat sales in.
his store. Our salesmen follow up
on the inquiries.
If he is Sam Jones, the average
Rives Back From
Memphis Meeting
Jack Rives, production manager,
has returned from a meeting of
the Technical Advisory Commis
sion, of the Southern Garment
Manufacturers Association which
was held in White Sulphur
Springs, W. Va., on June 10-12.
Mrs. Rives accompanied him and
they met a lot of people in tht
garment industry and had numer
ous “bull sessions” on the trade
while not attending com^nission
sessions.
Jack said the meeting was
called primarily to prepare
speeches to be presented by the
technical advisory group at one
session of the annual meeting of
the Southern Garment Manufac
turers Association to be held in
Memphis, Tenn. on July 17-19.
“If you want to have a man tell
you how smart you are, try telling"
him how good he is!”
“Extra! extra! Thieves break
into Kremlin, steal next year’s
election returns!”
Federal aid: a system of making
money taken from the people look
like a gift when it’s handed back.
guy, who wears utility garments,
the ads must create the desire to
try an Anvil Brand garm?nt to
see for himself how it fits and how
w:ll and long it will wear. Our
ivllcw-through on Sam Jones, the
consumer, is Anvil Brand point-
of-sale advertising put up by our
salesmen and Dickie Hayes, our
adverl;ising display man. This dis-
pl;y material for walls and win
dows of stores, and the large and
flashy tickcts on our garments,
are developed not only to bring
our name before the public, but
also to remind Sam Jones of the
lad he read, and to tell him here is
the place he can buy and try out
those top quality Anvil Brand gar
ments.
The follow-up, step by step, is
the plan of a complete advertising
program developed to keep the
sewing machines busy and rolling
out goods and to build and hold
sales volume for our dealers and
for ourselves.
NEW AT SALES — Edwin A.
(Pete) Payton is the additional as
sistant sales manager who took up
his duties with Anvil Brand last
month. He is working in conjunc
tion with Dwight M. (Ike) Craun
who has been an assistant to Sales
Director Hugh Webster for the
past four years. His addition to
the staff will give Ike time for
new marketing responsibilities.
Peyton has been in active sales
work for 22 years.