(Registered with U. S. Patent Office)
\3lume VII
HIGH POINT, NORTH CAROLINA, MAY, 1955
No. 30
MESSAGE
FROM THE
PRESIDENT
TO MY FELLOW WORKERS:
A few evenings ago I was read
ing an Anvil Brand advertisement
in one of the magazines in which
our advertising regularly appears.
In old type the headline referred
to “One Big Happy Family” along
side an illustration of a man, wom
an and three young people, whose
garments included a man’s match
ing suit, a boy’s shirt and Western
dungarees, and J’nettes matadors,
slimmerees, shorty shorts and mis
ses’ shirts. It was quite an array
of Anvilwear. And in the ad were
ilso reproduced the trade marks
of Anvil Brand, Tom Long and
J’nettes.
Reading the ad, which you may
have seen when it appeared in
The Saturday Evening Post,
aroused this thought:
How many of us realize as we
work on various types of Anvil
clothing, that millions of consum
ers will read our advertising of
the exach garment which we are
producing? As we cut a layer of
cloth, press a shirt, run a seam or
join sections of a garment, how
many of us realize that millions
of people are being told of the
merits of that garment in our ad
vertising and are being asked to
buy it?
Anvil Brand advertising in real
ity is a very personal matter to all
of us.
Here in the factories we co
operate in making excellent prod
ucts. Salesmen work dilligently to
distribute those products among
leading retail stores. And there is
where our advertising performs
its service. In various publications
consumers read about the gay
colors and trim design of .I’nettes
matadors, about the fit and wear
ing qualities of Anvil dungarees,
the dressy styling and durability
of a matching suit or the full cut
comfort and careful workmanship
of a Tom Long sport shirt.
(Continued on Page Two)
Summer Vacation Dates Are July 2-10
Memorial Day
Also Observed
As A Holiday
THE FISHING’S STILL GOOD—That’s right, Hurricane Hazel
didn’t spoil the fishing at North Carolina beaches. Neither did the
storm spoil your chances for a beach vacation. See page three for
detailed information on our coast. Above, Elton Gaskin of an Eastern
Carolina Coast Guard Station is shown surf fishing at Oregon Inlet.
(N. C. News Bureau photo)
Saiely Committee Changes
A new safety committee took
over this month and includes Shii'-
ley Westmoreland, representing
pants; Coleen Stanley, overall and
shorts; Mildred Craven, dungaree;
Nell Hughes, office; Shirley Bur-
ress, office; Rona Comer, Sherrod;
Katherine Hill, slimeree; Getha
Cox, shirt ann finishing; Barbara
Hughes, pants; Bobby Brackett,
Sherrod; and Doug Tate, shipping,
cutting, and maintenance.
As an introduction to their
duties, the new group reviewed the
housekeeping inspection reports
made by the retiring committee.
These reports revealed that three
departments lost their banners
this month by making grades of
only 89. A department must make
at least 90 to receive or keep an
award. However, on the bright
side of the picture, 11 departments
this month made perfect scores of
100 on their housekeeping.
The grades of 100 went to ware
house, finishing. White office, en
gineering office, Hudson office,
pants II, shirt at White, mainten
ance, dungaree II, cutting at Hud
son, and Sherrod sewing room.
Departments making only 89 were
overall, dungaree I, and slimeree.
Of course, we must remember that
recent changes have been made in
all three of these departments and,
perhaps, the stage of confusion has
not had a chance to settle down
to good housekeeping measures as
yet.
Three departments made grades
of 97. They were Sherrod cutting,
shipping department, and the Sher
rod pattern department. Pants I
made a grade of 96, sales office a
grade of 95, and the printing of
fice a grade of 92.
Ossie Wright, as director of
both the training and safety pro
grams here, explained the safety
work and how the program started.
She pointed out that by changing
personnel on the committee every
(Continued on Page Ten)
Anvil Branders will have a holi
day on Memorial Day, May 30,
which means a long week end, since
that date comes on a Monday.
Also, company officials have al
ready set the dates for the annual
summer vacation. Plants will close
at the end of the work day on
July 1 and will reopen at 7 a. m.
on July 11. Pay checks for vacation
week will be handed out on the last
work day, Friday, July 1.
We urge that you get your va
cation plans made early—whether
it is to be a beach trip, mountain
trip, staying home, or visiting
friends and relatives. For your con
venience literature has been receiv
ed from the Advertising Division
of the Department of Conservation
and Development. It is being kept
in the personnel office and you are
welcome to look it over at your
convenience during the lunch hour
or after 3:45 p. m. in the after
noons.
There are several copies of the
new “Variety Vacationland” book
let put out by the Advertising Di
vision. It covers the vacation
areas in North Carolina thorough
ly. You’ll find ideas for week end
trips as well as for longer stays—
such as a motor tour of the Land
of Waterfalls. Also, the personnel
office has a copy of the North
Carolina Fishing and Hunting
Guide and the Collins’ Travelbook
of North Carolina. This latter is
the “Bible” of accommodations in
this State. It covers where to go,
what to see, and where to stay
with complete information on rates.
And don’t feel that Hurricane
Hazel has spoiled your chances for
a beach vacation. Much rebuilding
has been done and there were many
beaches that were undamaged by
the storm. Elsewhere in this issue
there is a roundup of up-to-date
information provided Sew It Seams
by the Adversising Division. How
ever, we urge that you make your
reservations early. The week of
(Continued on Page Ten)