Page Two
SEW IT SEAMS
MAY ISSUE
?>
SEW IT SEAMS
«
Published Monthly by
ANVIL BRAND
INCORPORATED
High Point, N. C.
Martha Clontz, Editor
(Continued from Page One)
Such advertising causes great
numbers of people to feel that
they would be happier and better
satisfied if they bought the article
so pictured and described. So they
visit their local merchants and buy.
Whereupon the merchants reorder
from our salesmen and all of us
gain personal benefits from the
advertising in the form of con
tinued orders and increased pro
duction.
Many of our ads exploit only a
single garment, as in The Saturday
Evening Post of May 28 which
now is telling in excess of 15 mil
lion magazine readers that Tom
Long “hobbies” and sport shirts
help make “a happy summer of
casual clothes comfort.” Later
this same message, with slight
changes, will appear before some
seven million additional readers
of those two leading hobby and do-
it-yourself magazines. Popular
Mechanics and Popular Science
Monthly. More than three million
readers of farm publications will
also be told of the features and
values of these Tom Long gar
ments. And in that way, to city
and country dweller alike. Anvil
advertising carries throughout the
nation the story of quality and de
sirability of Anvil-made clothing.
It causes consumers to visit city
and small town stores and purchase
from the merchants who have
bought Anvilwear from our sales
men. As their stocks are reduced
merchants place reorders with the
salesmen' who hurry the specifi
cations to the factories. And our
own production steadily continues
because advertising sends an un
ending stream of purchasers into
retail stores.
Of course these published mes
sages cost a large amount of
money. But in these days of intense
competition they are the one most
effective method for telling the
greatest number of people in the
shortest possible time about the
superior qualities of your products.
As long as these superiorities exist
the advertising pays by creating
new purchasers and reminding
former purchasers to keep buying.
As we produce and ship the gar-
New Boys' Short
Fills Mothers'
Long Felt Need
Mike Thornton, grandson of
Esther Hughes, pants department
supervisor at the White division, is
shown wearing Anvil Brand’s Boy
Scout twill short pants—an item
that fills a long felt need for the
larger boys.
Any mother who has a boy
wearing anything above a size
eight knows how hard it has been
to find shorts for her son. And,
since Pop has gone in for shorts to
wear around the house during the
summer months, Junior—no matter
if he is a big boy now—has lost
his former feeling about short
pants. He has learned that being
ments identified by various Anvil
labels we can remember that our
advertising constantly suggests
special values and highest quali
ties for Anvil-made clothing. Our
one responsibility is to deliver
garments which live up to the
claims in our advertising.
Sincerely yours,
"K.C,
Sewing Up Sales
by Hugh Webster
What’s now for 1955? Many
customers are already asking
questions. It is too early to tell
all, but there is one material in
particular we are mighty proud of
and that is self-lined “Turn About
Twill” for our 1955 Fall line.
Anvil-Tractor Brand pioneered
the field in self-lined material gar
ments for kiddies, girls, misses and
boys. Our first efforts were the
promotion ofKrasom’s Plaid Backs
and we continue to have a demand
for garments made in this beefy
material. Last year along with
Krasom Plaid Back we offered a
twill weave material “Frostee
Plaid Black” in blue and brown.
Also last year we brought our first
designs in Western suede shirts
to match our plaid back boxer bibs,
longees and dungarees.
For Fall 1955 we have an en
tirely new and self-lined twill
which is far superior to previous
goods. First, the cloth is heavier
and it is full piece dyed, eliminat
ing shading in manufacture. Sec
ond, it is sanforized—fully wash
able and color fast so we will not
have the fading trouble we ran
into last year. Third, through the
perfection of a special process the
self-knapped and inner surface,
which has been dyed the body color
in the piece dye process, is treated
so the plaid design and colors—
including white—are printed sharp
and bright on the suede surface.
This newly perfected dye pro
cess used on self-lined “Turn
About Twill” gives our customers
all the advantage of vat dye twill
with a high glossy sheen for the
outer surface that will wear like
iron and a bright winter warm
colored plaid suede inner surface.
Western design and sharp colors
are the keynote. Slim cowboy and
frontier styling for all garments
and the colors—lustrous—n a v y,
brown, and charcoal. The neat,
colorful plaid designed for the in
ner surface is also used for trim
on some garments to further en
hance the beauty and sales ap
parel. Three yard sanforized suede
shirts to match in the same bright
plaids are offered in both Western
design and regular style suede
shirts.
With this greatly improved^
winter warm plaid black material
we will increase our sales in this
type goods enormously over last
year.
“Self-Lined Turn About Twill”
Plus
Shirts to Match
“Western and Regular”
They will keep machines hum
ming and sales buzzing during the
Fall of 1955.
cool in the summer is a matter
of comfort and does not necessar
ily mean that he is “‘still a baby
in short pants.”
These shorts come in sizes four
to sixteen and are tailored like
men’s shorts. They have a zipper
fly, narrow band, drop left loops,
pleated front, and inserted back
pockets. They come in khaki color,
just the thing for camp wear or
general summer play.
Mike’s shirt is also a popular
item in the summer line. It needs
no ironing, being made of the new
Toniweave, and has the popular
new style border stripe seen so
much today in men’s sport shirts.
Bowling Scores
As the bowling season draws to
an end seven Anvil Branders find
themselves with a rating over 95.
Here are team standings and the
over 95’ers as of the end of April.
Team No. 3 has won 34 games
and lost 17 for first place in the
Anvil Brand league. Second place
goes to No. 4 with 32 wins and 16
losses. Team No. 1 has 28 wins, 20
losses; team No. 6 has 19 wins, 29
losses; team No. 5 has 18 wins, 30
losses; and team No. 2 has 10 wins
and 38 losses.
Bertha Ferguson has the highest
personal standing among the Anvil
bowlers with an average of 101.5.
Next is Bill Roach, 98.7; Tommy
Kemp, 98.5; Bobby Brackett, 97.8;
John Edwards, 96.8; Charles Odom,Jp^
95.4; and Vicki Mitchell, 95.3
May 27 is the last competition
bowling night for this year’s
season.
Worry is like a rocking chair.
It will give you something to do,
but it won’t get you anywhere.