Page 2
Sew It Seams
Spring Quarter
SEW IT SEAMS
Published Quarterly
By Anvil Brand, Inc., of
High Point, N. C.
Martiia Clontz, Editor
(All communications should be
addressed to the editor.)
PRODUCTION MOVES TO ENGINEERING, PATTERN,
Martha Clontz
To Edit Paper
Sew It Seams will be edited by
-Martha V. Clontz, Aline Carter,
personnel director, has announced.
Martha serv'ed as editor of the
paper during 1955-.57. She has
had many years experience in the
newspaper field and is married to
James W. Clontz, a High Point
attorney. They have three young
daughters.
ANVIL'S BOARD
(Continued from Page One)
Mauldin, Inc., High Point; Calder
W. Womble, attorney, Winston-
Salem and R. Peyton Woodson, III,
vice-president and treasurer of Oc
cidental Life Insurance Company
of North Carolina, Raleigh.
Other officers of the company,
in addition to Mr. Quaritius and
Mr. Hammes, are Mr. Woodson,
chairman of the executive com
mittee; W. J. Rives, R. N. Morgan,
and E. A. Peyton, Jr., vice-presi-
dents; Paul Frye and H. T. Short,
assistant vice-presidents; .Mr. Ha
worth, secretary, and E. H. McCall
and R. T. Kornegay, assistant sec
retaries.
(Continued from Page One)
New York City, where Jack Rives
goes to select much of the material
used in Anvil Brand garments.
During this time designs and
ideas for the new garments are
being worked out in the design
department in High Point by Fos
ter Tussey and also by Miss Terry
Mayer, who is the company’s style
consultant for the J’nette line.
Miss Mayer is fashion directress
and vice-president of Amos Parrish
and Co. of New York City, who
have been management consultants
to stores for over 40 years.
Miss Mayer studied costume de
signing and retail distribution at
Long Island University and has
lectured to Women’s Clubs on
“How to Look Like a Million
Without Spending It,” and “United
Nations W'omen: Their Fashions
and Fascinations,” for many years.
Her work mostly is in the fabric
and fashion markets in New York
as her work chiefly is predicting
fashion trends in color, fabric and
silhouette for her clients, such as
Anvil Brand.
The sketch shown is by Foster
Tussey and is of a garment in the
1961 Fall line. While the designs
are being worked out, fabric se
lections are being made — Jack
Rives is shown looking at samples
and Foster Tussey and Azalea
Frith are going over pattern speci
fications. When the model gar
ment is completed, it is studied
for fit and fashion appeal. Joyce
Chapman is modeling a sample
garment for Reitzel Morgan, E. A.
Peyton, Jr., and Jack Rives.
\V’hen the garment is finally
chosen for the “new line” the
complete production process goes
into action and the following pho
tographs are representative of this
process.
If the garment selected will in-
J
r
RKITZEL MORGAN, E. A. PEYTON, JR., AND JACK RIVES STUDY horapp' r^ANisiOM itathrvini artiittr rovat ^ nir
GARMENT WORN BY JOYCE CHAPMAN HORACE CANNON, KATHRYN^^OHNSON, ARTHUR ROYALS OF
INTERIOR VIEW OF LONG-HAYMES ADVERTISING AGENCY
AT WINSTON-SALEM
J. W. INGRAM MARKS
PATTERNS
ELLA PIERCE PERFORATES
CHARTS