N T E R C
DUKE UN VERS TY
MEDICAL CENTER
1
111
VOLUME 13, NUMBER 1
JANUARY, 1966
DURHAM, NORTH CAROLINA
To Meet a Crucial Need
Assistance Beamed from Duke Attic
7th Aniiuai Executive
Institute Held
Sevejity-five hospital admin
istrators from the Caroliiias
recently attended the seventh
annual Hospital Executive De
velopment Institute, conducted
at Duke by the Center for Hos
pital Continuing Education of
the Duke University Graduate
Program iu Hospital Adminis
tration and sponsored by the
North and South Carolina Hos
pital Associations.
The purpose of the institute
is to examine in depth the com
ponents of administration. Ex
amined at the 1965 institute
were the “tools and techniques”
of administration.
Speakers included hospital
administrative personnel, two
psychologists, three economists,
and a manufacturing company
representative.
Opening the first session, Mr.
Ray E. Brown, director of the
Duke Graduate Program in
Hospital Administration and
one of the hosts, described ad
ministration and wliat it is
doing.
The institute concluded that
management must visualize de
sired behavior before it is
achieved. To pre-plan behavior
is one of the responsibilities of
administration, said IMr. Brown.
He noted that the resulting be
havior is obtained behavior and
therefore is not spontaneous.
In 1964 the Duke Graduate
Program in Hospital Adminis
tration became the continuing
host for tlie institute. It felt
that the Duke program should
be interested in not only the
preparation of the administra
tor, but also in his continuing
education. lieforc 1964 tlie
North/South Carolina institute
was held annually at different
institutions in the two states.
In 1966 Duke Medical Center
will become the first medical
center in the Avorld to offer a
radio consultative program to
isolated doctors in other coun
tries.
There is a crucial need for
physicians in developing coun
tries, in mission stations situ
ated in remote areas, in field
stations and mobile units and
in village clinics to have a ready
means of contacting their fel
low physicians for the purpose
of advice, consultation and re
assurance.
Duke Medical Center is help
ing to meet the needs of these
isolated doctors with a project
known as iled-Aid—Medical
Assistance for Isolated Doctors.
A short-wave radio trans
mitter, located in the attic of
the hospital, will operate on the
frequencies allocated to ama
teur radio operators (“ham”
operators).
A program of the Division of
International Health, Depart
ment of Preventive Medicine,
the project is directed by Dr.
E. Croft Long, Assistant Dean
of the School of Medicine and
Associate Professor of Preven
tive Medicine, and is supported
by a grant from the Slary Rey
nolds Babcock Foundation,
Winston-Salem, N. C.
A survey was conducted
among medical mission stations
iu Africa and Latin America to
determine how many would be
interested in the project. Based
on the survey response, radio
communication is immediately
feasible with institutions lo
cated in the following: Africa
—Rwanda, Ethiopia, Dahomey,
Uganda and Latin America—
Mexico, Nicaragua, Paraguaj’,
Bolivia and Ecuador.
Some countries were inter
ested but anticipated problems
related to a hostile government,
lack of suitable radio equip
ment, and a language problem.
At the present time, Project
Med-Aid cannot provide radio
equipment to the doctors in the
field, but plans are in progress
for making this possible. How
ever institutions in five coun
tries already have plans in
{)rogress to obtain radio com-
nuinication equipment of their
own: Africa—Malawi, Zambia,
Ethiopia, Nigeria and Latin
AmericsL—Pevw.
The radio station, call sign
WB4BLK, will be manned by
members of the Duke Medical
Center Amateur Radio Club
between 9 :00 a.m. and 5 :00 p.m.
IMonday through Sunday.
By using local telephone lines
connected to the radio station,
Duke doctors will not have to
leave their offices to talk to doc
tors radioing in for assistance,
and doctors who are on call can
be available for radio consulta
tion within their homes. Bi
lingual assistance will be avail
able in Spanish.
Telephone links with other
medical centers are planned in
the event the necessary consul
tants are not available at Duke.
(Continued, page 3)
MANY YEARS OF ‘T.L.C.’—Fifteen persons who share the i)roud distinc
tion of being twentj--year employees of Duke Medical Center were lionored
at a tea on December 3. Dr. Barnes Woodhall, Vice Provost of the Uni
versity, remarked as he was presenting service pins and certificates of
recognition to the honorees that he, too, has been here for twenty years—in
fact for twenty-eight years. Speaking for those assembled, he said: “And
we’ve stayed because we like the feeling of the place.”
Mr. Charles H. Frenzel, Administrative Director of the liospital, is shown
above thanking the men and women “for having given ‘T.Tj.C.’ for twenty
years to Duke Medical Center.” He explained that ‘T.L.C.’ referred to their
“tenure, loyalty and concern.”