I
Duke University
Medical Center
Intercom
VOL. 25, NO. 43
OCT. 27, 1978
DURHAM, N.C.
Brown lecture highlights administration alumni weekend
Members of the Hospital and Health
Administration Alumni Association
began arriving yesterday afternoon for
the organization's annual seminar.
A highlight of the weekend will be the
second annual Ray E. Brown Memorial
Lecture which will be delivered today at 4
p.m. by R. Zach Thomas Jr., executive
director of the Charlotte/Mecklenburg
Hospital Authority.
Thomas, who
completed what
was then called
the hospital ad
ministration pro
gram in 1937, will
speak on "What's
In It for Me?"The
Brown lecture
will be given in
the Hospital
Amphitheater and
is open to the public.
The seminar was to begin this morning
at 9:15 with an address by Roland L.
Peterson, director of the Office of
Program Development, Bureau of Health
Planning and Resource Development,
Department of Health, Education and
Welfare. Peterson was expected to speak
on health planning from a historical
perspective.
At 10:30 a.m. today, an alumni panel
will discuss the legal, financial and
decision-making aspects of health
systems agencies.
Panel members will include Robert R.
Hafner (M.H.A. '65), associate legal
counsel, Brookwood Medical Center,
Birmingham, Ala.; Michael D. Hernandez
(M.H.A. '70), vice president' and
managing officer. Health Finance Group,
Kidder-Peabody and Co., New York; and
Dr. D. Michael Warner (M.H.A. '76),
assistant professor of health
administration at Duke.
Saturday morning's session will begin
at 9 a.m. with Peterson, Hafner,
Hernandez and Warner responding to
questions from the audience.
Social activities, including a barbeque
luncheon, the Duke vs. University of
Maryland football game, a Blue Devil
intrasquad basketball game and the
opportunity to see one of two plays on
campus, will round out the weekend.
A business meeting will precede this
afternoon's Brown lecture.
The lecture was named for the man
who directed the Graduate Program in
Hospital Administration from 1964-67
and was one of the country's towering
educators in that field. Brown died in
1974.
The program has since become the
Graduate Program in Health
Administration.
Doctors have role in cost problems, solutions
THOMAS
By ]ohn Becton
Addressing the issue of rising medical
costs, a Duke radiologist said in
Washington Wednesday that physicians
contribute to the problem, yet they must
be integrally involved in seeking
solutions.
Dr. Herman
Gossman, a pro
fessor of radio
logy and pedia
trics, in a speech
before a National
Conference on
Referral Criteria
for X-ray Exam
inations, cited a
number of fac
tors which con
tribute to increasing costs of medical care.
"Making the necessary and vital
changes in medical care can be
successful only if qualified
physicians are totally involved in
the planning of such changes."
DR. GOSSMAN
He said they include inflation, patient
demands, the availability of scientific
equipment in private doctors' offices and
hospitals where physicians perform
studies that may be unnecessary or even
unwise, and an increased number of
examinations being done for
"completeness" even when the nature of
the disease has already determined the
management of the patient.
The conference, which concludes
EASY DOES IT—Susan Feldsted, a senior nursing student, shows an
expectant father the proper way to hold a newborn. Two-week old Keith
McLamb appears oblivious to what is going on as he is gingerly handed
over for a trial "hold." Expectant fathers and mothers regularly attend
the pre-natal classes at the Family Medicine Center on Crutchfield
Street. For more about the classes, see the photo on page 4. (Photos by
Parker Herring)
today, is being cosponsored by the
congressional Subcommittee on Health
and Environment of the Committee on
Interstate and Foreign Commerce and by
the secretary of the Department of
Health, Education, and Welfare (HEW).
Changes inevitable
Changes in medical care are
"inevitable," Grossman said, because of
growing concern about medical care
costs. He urged that physicians be among
those who respond actively and positively
(Conlinued on page 3)
CURED meeting
here tomorrow
They've been cured and they are
actively concerned that resources be
available for others to be cured as well.
So this group is called CURED, which
stands for "Committee for Urologic
Research, Endowment and Develop
ment." CURED will hold its annual
meeting here tomorrow.
Formed in 1975, CURED is made up of
27 former urology patients who have
made personal financial commitments to
the Division of Urologic Surgery and who
assist in gaining institutional and
foundation support for urologic research
and patient care at Duke. The group has
raised about $425,000 to date.
Tomorrow morning, members of
CURED will meet with Dr. James F.
Glenn, professor and urology division
chief, and members of his staff for a
progress report on the work of the
division. A tour of the Edwin A. Morris
Clinical Cancer Research Building will be
included.
They also will meet with members of
the medical center's development staff,
and in the afternoon they will attend the
Duke vs. University of Maryland football
game.
Bernard B. Lane of Alta Vista, Va., is
the chairman of CURED.