Newspapers / Elon University Student Newspaper / Feb. 7, 2018, edition 1 / Page 16
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CHEATSHEET Super Bowl Lll breaks record for lowest audieni David Bockino, assistant professor of communications, unpacks the effects of the superbowl’s low audience ratings Victoria Traxler Elon News Network | @elonnewsnetwork Professor David Bockino David Bockino is an assistant professor of communication in the School of Com munications. In an interview, Bockino discussed the ithe possible effects that the superbowl ratings will have on the fu ture of the NFL. C^: How does the NFL measure viewership? is going to wane too of who’s viewing their actual/ games it’ll probably be a Httlefc year. a: Do you think that mol and online viewings m* for what’s been happenii recent years with cable® PHOTO COURTESY OF TRIBUNE NEWS SERVICE A: I don’t think it makes up fo nancial sense. Tlhey’re definitr ting as much money through It’s sort of what we always tall COM 100, a fragmented audiet a million different ways to doc millions of entertainment opt able to people now. To getr people in front of a TV at acci: is harder for everyone. Cabit;. work ratings across the board c newscasts, popular shows-v the NFL be any different thanr other things? And it’s not, it’s: be not. Al The NFL measures viewership the same way every other television network measures viewership. They look at mostly average audience, which is the average number of people who are watching the Super Bowl or watching a program during any minute. They are looking at how many people in general are watching the Super Bowl which would be a reach number, but the media and press usually report an average audience member which reports the average number of people who are watching the Super Bowl at any one minute. This would be the 103 number. Then they added the online audience which was 2.6 which came to about 106. That’s the number that the NFL will use to compare to other Super Bowls. that wasn’t appreciated by a lot of people — but it didn’t lose a ton of audience — it was at least middle of the road. I just think for whatever reason the NFL was down during the regular season. A lot of people will put that on the kneeling during the national anthem. I think that’s part of the story, but I think the interest for the NFL may have just been down a bit this year. It was a surprise to me. like people would think it is. It’s a lower rating than last year and you always want to grill, but because of what happened in the fall with lower ratings I think they should’ve expected this; and they probably expected this. Q: Do you think that this will become a trend of decreasing? Philadelphia Eagles quarterback Nick Foies (9) holds his son and waves during the victory celebration after Super Bowl Lll on Sunday, Feb. 4,2018, in Minneapolis, Minn. How might the NFLtr increase ratings in thefi Q: How will these ratings affect the NFL? Q: What factors do you think contributed to the low ratings this year of the Super Bowl? A: I have no idea. I thought the number was going to be huge but I was wrong. I thought this was going to be the highest rated Super Bowl of all time; two really big markets, big game, a halftime show A: They won’t. It’s still the tenth most viewed program of all time. The NFL is by far the strongest sport property in the country. It’s the most viewed sports program all year, it’s still a massive number and it’ll be a rounding error eventually for sponsorships. Theyre still going to charge the same amount of money. I really don’t think it’s a huge deal and I don’t think the NFL is going away any time soon. If I worked as VP of research for the NFL, I’d keep an eye on it and see what we could do to sort of bring people back because it was smaller than last year but it’s not a plummet Al I haven’t seen NFL total yearly ratings. I think they’re down a little bit but I don’t think it’s going to keep decreasing this much. I think maybe it’s peaked because all sports peak and then they sort of set tle in a little bit. But the NFL has a lot of issues, one of which is player safety and people are turned ofFbecause NFL players are legitimately having health issues ^er their career. Once people start to realize that, it kind of turns the sport off to a lot of people. I think that’s a big factor. There’s tons of commercials and I think they’re trying to address that issue and trying to get people to interact more. There’s also a lot of ways to consume the NFL with mobile sites and online services. Actual ly, watching the program on TV could be an issue. I don’t think interest in the NFL A: Make the game more fe Which probably means mak mercials which they’re never ^ cause then they’ll start losii^: the owners will be mad, I k the NFL necessarily has to mal they just need to keep their c more engaged and eng^ed: the entire year. If gambling ized, then you’re good to gQ will probably get legalized int years or less. If people can g; their couches then that’s wk needs. It’s no big secret that n' NFL viewership is driven byH ball and gambling. If you to football and gambling awayt plummeting is no surprise to the league. So make one ofthis gal and easier for the vast majtf pie to do for those who don’t; to use online booking sites, anc would probably see their rath up. Now would that invite a v host of issues? Absolutely. Buti talking about ratings — that’sR Smith residence hall experiences second wave of vandalisi Smith hall suffers over $100,000 in damages to their amenities Cammie Behnke and Maggie Brown Elon News Network and Event Coordinator I @cdtiehnke and @MaggieAbrown_ Vandalism damages to the first floor bathroom in Smith residence hall are now over $100,000, according to John Dooley, vice president of Student Life. Elon Univer sity is planning to charge all Smith residents $300 at the end of the semester. The first floor bathroom of Smith Residence Hall has been vandalized twice al ready this year. The first in cident reportedly had “tens of thousands of dollars” of damage. The university has been warning students since the fall. But in a recent letter to residents, Dooley said the charges will be added to the students’ tuition unless those responsible are identified. The cost includes damag SMITH HALL DPS Total damages donf’ Smith residence hal floor bathroom. Amount Elon Univ^ plans to charge allj; residents at the en^ semester. Thechai? actually amount to^ $1,000 perresid^ are only being cWV A ripped urinal from the wall, damaged exit signs and breken ceiling tiles have been a part of the damages. CAMMIE BEHNKt IILON NtWS NHWORK es from a ripped urinal from the wall, damaged exit signs and broken ceiling tiles in September 2017. The total cost does not include the University’s installment of security cameras. Since the installation of security cameras, Dooley stated that the actions of vandalization discontinued. But because of how severe the damages were at the be ginning of the year, the uni versity had to take action. Much of the reason the university is having to pun ish all residents of the dorm is because whoever did cause the initial vandalization is not speaking up. “It is disappointing that no one has taken responsi bility or provided informa tion about the individuals involved,” Dooley said in his letter. Many residents are not happy with this letter they received. Smith resident Mi chael Sloan said charging each resident is not fair. I physically was not on campus when this incident happened and I still have to pay $300 for it,” Sloan said According to the letter the charges would be nearly $1,000 per resident for the community damages, but they are only charging the residents $300. The university said if stu dents were to provide infor- mation to Campus Safety and Police about the vandal ism and destruction, those students would not be billed the $300. The University Housing Agreement states in section 3, residents are responsible for community damages “in halls or sections where the university has determined that there is theft or. undue abuse of universj and the responsikl; ual(s) cannotbeto«; But students aff* set with this by the universit)’ “Idon’tthinfc"; all on ustoW^ [responsibleji _ “TTie investigal^^ to keep ^ unfair for . hall especiallr/ pay when all ofo .
Elon University Student Newspaper
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Feb. 7, 2018, edition 1
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