Newspapers / Fayetteville State University Student … / April 15, 1971, edition 1 / Page 7
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THE VOICE...APRIL 15, 1971...PAGE 7 NEW SUMMER SESSION FOR FSU STUDENTS In March 31 Newsletter Students renew war on Lyons Brothers and Sisters, On March 25,1971,stu- dents at F.S.U. marched downtown. The purpose of this march was to express our dissatisfaction to the subservient positions and degrading condition that we find ourselves in, un der the dictatorial rule of Charles “A” Lyons, Jr. Many people thought that the march would be a fail ure. Many people thought that the students at F.S.U. had abandoned their ef forts to obtain an educa tion free of the miserable conditions created by Charles “A” Lyons, Jr. Many people thought we didn t care. Many thought students were too stu - pid and lazy tocare. Many even thought that it was only a handful of students objecting to the presi dency of Charles “A” Lyons, Jr. Nonetheless, the march downtown was a complete success.Over 800 students participat ed. From the march, it was visibly clear to all who did and could see, that without a doubt, there was a very ser ious problem at F.S.U., that the majority of the students were concern ed about the actively par ticipating to get rid of it. The march publicly docu mented students' cause against Lyons, and we let it be known that “all is not cool” at F.S.U. We vividly demonstrated our concern and desire to ob tain an education and that Lyons was indeed hinder ing this. We indeed demonstrated that we would never accept Char les “A” Lyons, Jr. as president of Fayetteville State University. Many of us are asking where do we go from here? What happens next? Before we make our next move, it is neces sary that we all under stand some of the things that have happened and may happen as a result of the march. First of all, we let it be known that we, as stu dents, are not the only ones who benefit from having a Fayetteville State University. We let it be known that Fayette ville State is a tremen dous economic resource in Fayetteville, pumping millions of dollars di rectly and indirectly into the economy of Fayette ville. Therefore, we let it be known that this re source was in jeopardy and was being threaten ed because of the actions and whims of one man. Secondly, we let Lyons know that we still meant business and we still want him out after a two week spring break. It was reported that Lyons was very much shaken by our march. He trembled, while in the process of shouting and pounding his fist on his desk and openly threat ening to have students removed by police the next time they surround ed his white house. Well, we hope he does just that because then he can kiss his castle good-byell! ... Explosion ... (Continued from page 3) For those of you who know little or nothing of me, I am from Rocky Mount and a junior, apo litical Science major, a member of the football team and Omega Psi Phi Fraternity. I can sum the rest up shortly by saying that I am first Black, second a Christian, and third a revolutionary. I am black by birth, a Christian by choice and a revolutionary by cause!!I hope that your SOUL PO WER will GET INVOLV ED by supporting me in my seeking to be your next SGA president. At the first sign of the arrival of spring, Aries often send flowers to friends via FTD — helping to create a climate for renewed energy, en thusiasm and affection. Red is their color, amethyst their birthstone and tulips their flowers. Their prevailing traits arc vigor and vivaciousness. Fayetteville State Uni versity begins a com pletely new summer school program. There will be two six-week sessions of summer school this year. Session one begins May 24th and ends July 2nd. Session two begins July 6th and ends August 13th. Students may re gister for seven credit hours each session. Classes will meet for fifty minutes M onday through Friday. There is only one Sat urday class scheduled for this summer session. by James M. Waters It is very common now adays to hear people an grily say, “Why did I buy it?”, or to hear them laughing their hearts out at some hilar ious commercial adver tisement. If you consume a lot of time around a television, you might find yourself waiting very in terestingly for the dim ax of an advertisement that has given you the spark ling history of France in order that the producers may sell to you a cute lit tle bottle of Chanel No. 5. Advertisements as de fined by most lexico graphers is the act or practice of attracting public notice so as to create interest or induce purchase; it is any sys tem or method used for such purchases. The ad vertising process thrives on the practices of psy chological persuasion, deliberate swindling, and out-right cajoling. Pro fessional people, adver tisers that is, are highly trained and highly skilled in composing advertise ments that will appeal to the senses and the emotions of the public mind. The nature of their jobs is similar to the behavior of the man who is charged with a rape “case” because he talked a young lady, under the age of eighteen, into sex ual coitus. For a closer look at the mental processes in volved in advertising, let us look at discussion and analogy of commer cial advertisements. Firstly, we will look at the more controversial and physically attractive ones. Sex, as we very well know, is used to sell everything from toothpicks to automobiles in corrupt American so ciety. Take for example the advertisement where the ultra-feminine lady lights up a cigarette and smokes it ever so puritanically. One would think that there is nothing better than smoking the costly and the 2nd session on July 10th. The reason for this weekend class is the con sequence of a loss ses sion, (Monday, July 5th), due to the 4th of July holiday. Registration for sum mer school begins May 24th. Further on the agenda is the regular fall ses sion calendar. Dormitor ies will OF>en for new stu dents August 22nd. Au gust 22nd through Au gust 24th, orientation for new students will be held. Dormitories for upper classmen will open onAu- s om etim es cancer - pro ducing machine, when in fact, there is nothing more unpleasant than to see a woman choking and coughing chronically from cigarette smoking. Secondly, let us view the “Gravy Train” ad vertisement where hu manistic traits are giv en to animals. In this par ticular one, dogs appear to be talking. They com ically say that they pre fer Gravy Train over all other dog food. The idea is to put the human mind into the thinking state of an animal’s mind, to persuade the animal, which is any individual watching television at that particular time, to buy the so-alleged nutri tious product. Now watch ing dogs talk on tele vision is not very mature of adults but if one is human, he is apt to get caught in the psycholog ical trap set by the pro fessionals. Thirdly, we will study the effects of the silly and highly popular “Charmin Commercial.” The scene is character ized by three foolish women squeezing some toilet paper under a sign that reads, “Please do not squeeze the Char min.” Up pops a childish old man who works at the store but cannot resist the Charmin. But so what? We clearly recognize the fact that the word “don’t” carries with it a severe curiosity and illogical restrictiveness. Human nature teaches us that when people are told not to do something.they want to know why and what will happen if they do what they are told not to . Therefore if you find yourself uncontrollably squeezing “Charmin” one day which may con sequently lead you to buy ing the product, you will have some reason why. Unsqueezable softness. Lastly, in our discus sion, the newly and fan tastic advertisement will be discussed. “New Leaf”, the latest cigar ette on the market is said to give one a tingle. gust 25th. The first semester of the fall session will ter minate at the close of scheduled examinations, December 13th - 18th. This closing will mark the beginning of the Christ mas holidays. The second semester dormitories will open on January 4th. A new interesting addition to this calendar is the spring break, and Easter break combined, in an effort to give the students an ex tended spring reprieve. The Fayetteville State University National Alumni Association, in a report on “unrest” at the school, has called for the dismissal of President Charles Lyons, and the complete revamping of the board of trustees. The report further re commends that the board of trustees be replac ed by persons who will be “more responsive to the welfare of the total uni versity.” The alumni association has pledged its “total ef forts to their implemen tation.” The recommendations were made following an investigation of univer sity conditions by the alumni Association. The investigation ga thered data from exe cutive members of the Student Government As sociation, members of the student body, officers and assembly, members of the faculty, members of the local chapter of the American Association of University Professors and members of the Board of Trustees, according to the report. Also questioned were the president of the uni- - versity, former faculty members, and commun ity leaders. The investigation, which began in September 1970 and concluded this month, found “that an at mosphere of suspicion and district pervades the campus.” “This has created a situation,” the report says, “that is not con ducive to learning and there is a complete lack of confidence in the cur rent president.” “Fayetteville State University cannot contin ue to function or survive unless measures are tak en immediately to rectify this situation, ’ it states. The alumni investigation cited several examples to illustrate the condi tions found at the univer sity. They were: total dis regard for the Faculty Assembly, an organiza tion concerned with facul ty welfare and an at tempt by Dr. Lyons to re place the organization with one over which he (Continued on page 11) Theme sign is seen through store door, “Lyons is hazardous to our health,” the cause of the sickness that led to student-alumni- community request to Board of Trustees for Lyons’ dismissal. FROM FAYETTEVILLE OBSERVER ALUMNI SEEKS LYONS' DISMISSAL The psychology of advertising
Fayetteville State University Student Newspaper
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April 15, 1971, edition 1
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