Page Two THE GUILFORDIAN Published weekly by the Zatasian, Henry Clay, Philomathean, and Web ■terian Literary Societies. Editorial Stajj Byron A. Haworth .... Editor-in-Chief Joseph J. Cox Managing Editor Frances Osborne .... Associate Editor ira G. Newlin Associate Editor Miss N. Era Lasley Alumni Editor George P. Wilson Faculty Adviser A. I. Newlin Faculty Adviser Reporters Charles Weir Marie Barnes Will ian Tonilinson Ruth Malpass Alice Hazard Edwin Rozell Reginald Mar-hall Alma llassel Virginia l'amperin Paul Reynolds Sudie Cox Business Staff Edwin P. Brown Acting Bus. Mgr. Thelma King Circulation Mgr. Address all communications to THE GUII.FOKDI AN, Guilford College N. C. Subcription price $1.50 per year tillered at the post oil ice in Guil ford College, N. (J., as second class mail matter. Member of North Carolina Collegi ate Press Association. PUBLICITY The business of advertising hrs grown to be a fine art, and figured in dollars and cents is so great as to place it among the most important of the nation's activities. To bring to the attention of the public and display in an aitr. ctive manner ones wares re quires great skill. In the commercial world advertising in a powerful and legitimate force, and the postage on it aggregates $30,000,000 annually. In advertising has proved so valuable commerci. lly it should have its value in other lines of work. The power of suggestion is a force that is beginning to be understood and used. Only a short time ago the news was hearalded abroad that Guilford had 54 students who passed less than nine hours of work. The student body was flayed as being shiftless, indolent and in f ct generally unworthy of a place in any college. At the same time another college in our state broadcast the fac! that 54% of the 95 members of its Senior class made 9Q c /c on their general average, 15 made a per cent of 95 or higher, 8 were above 97 rnd 3 above 98. With little thought of the meaning of grade- the public congratulates the recipients of these marks. It gives no thought to ihe fact a mark of 95 is one college may mean no more than 85 in another. It is doubtful if such high grades would be given by any member of the Guilford faculty, for 98 and above is perilously ne r per fection. but there are many fine stu dents going daily in and out of the class rooms at Gui'ford. Guilford College needs a live cam paign for FAVORABLE publicity. There are good things galore to be said of the faculty and student body, and the public should know them. Within a r dius of 30 miles of Guilford there are hundreds who ask in dismay when Guilford is accidentally mentioned, "Where is that college?' Publicity is needed, not to increase the enrollment, hut to create a favor able attitude of mind on the part of the general public. What Guilfrod needs is a waiting list fo that the student body m y lie pick ed and chosen. Then will there be no chance for odious camparisons, ofr with a well selected student body the number of failures will lie negligible. THANKS Again, the question has been asked. How did -he do it? Guilford College has alwavs been noted for making a success of everything she undertakes, and the recent Intercollegiate Press Convention dds another success to her reputalion. It is quite an undertaking for a col lege with 285 students, and with dor mitory space for only 300, to attempt to entertain M) delegates representing 15 different North Carolina colleges. It would indeed be absurd for the Guilfordian board or any of its officers to have the temerity to assume the credit for the success of the con- vent ion. Although, the automobiles, picture shows, banquets, helped to make everyone have good time, the visitors will not remember Guilford College in any such way. The person al interest and hospitality shown by the Guilf ird students is the one thing will always be remembered. The Guilfordian wishes to take this i opportunity to thank the dining room | committee for their co-operation in j serving i.ieals, and all those who con tributed in any way to the success of i the convention. FRUITS OF FOOTBALL "Gr. iiiland Rice, sports writer for Collier's, in. intains that the case for football i~ much stronger than the one against it. 'ls modern football injurious, either mentally or physically? Here is a game which calls for drudgery, disci pline. and hard work, three of the most important things in life. Here is a game that calls for loyalty, service, and team play, for clean living and fine spirit. It is a game that demands quick thinking under file, a game th. t builds up confidence and control of self. 'From the student's angle, the player today must have completed a year in college and maintained a high stand ard before he is able to play in his sophomore year. And then, to contin ue to ph y, he must keep his work to a degree above the average—So foot ball, to a certain extent, puts a pre mium 011 scholastic ability— ' What does the college want—more male flappers, more tea hounds, more booze artists, more joy riders? 'Existence, with all the money about . nd all the modern luxuries, is getting too soft as it is. Football isn't per fect, under our present system, it has its faults, and it must still be watched, guarded, and improved. It is some what over-organized; too much or ganized scouting of rival teams: too large coaching staffs. Victory and de feat re too important. The public must be kept on the outside, for it isn't the public's game. Football enthusiasts have done con siderable research in support of the contention that football and scholar ship are not mutually exclusive inter ests in college. How about the claims m de by Mr. Rice anil others that this sport develops qu'ck thinking, self control. confiedence, loyalty, service, and team play, that is. that it is mor ally educative and stimulating? We ,-uggest that somebody who has time lo do it investigate the postgraduate careers of a considerable group of foot- I) II stars. Are they men notable for the qualities named above as compared with other groups? Such a finding wou'il c'ne the case, would it not? We all know football stars who never recovered from the abnormal egoism born of campus adulation. Vt e all know men whose health has been •eriouslv affected by the tragical let down from strenuous football regime o the normal routine of postgraduate life. How about these other and finer f nits of the sport? We do not sa;. that football needs justification such as that suggested, fint there are so many people who think that it must be either justified or restrained, that it is first of all necess ry that the arguments pro and con be clarified of bunk and pretense if the tremendous issues involved are to be fairly judged."— What the Col leges are Doing. It is I'rof. Ofergo.-h Sakes, of the Detroit News, to whom is attribut- I the iliscorvery that, if you took all the pretzels in the world and put them in a straight line, you couldn I do it. Now it has been figured out how many times, i.f all the chewing 211111 manufactured in year was placed end to end. it would reach around the earth. In statistics of this kind it strikes Ye paraprapher that a good deal depends on whaddaya mean chewing gum—chewed or unchewed? . If i ll the gum chewed last year except what was dropped and had to be scraped off shoe soles had been stuck on the tops of tables, chairs and desks instead of the bottoms of them, it j would look like the dickens. Daily News. THE GUILFORDIAN OPEN FORUM lIOW ABOUT AN ANNUAL? Nol since the Spring 1924 has Guil "ord College published an annual, lust why we are the only institution )1 any size in the State not to publish me is a question th. t can be answer ed only with some embarassmenl. It is true that Guilford has a small student body but the reason does not lie in that fact. Many small institu ions publish good annuals. For ex imple, Elon anl Lenoir-Rhyne in this State. If enough people on the cam pus would t; ke an active interest in in undertaking, Guilford w -uld be ibreast with the times in that eepect. Nothing can take the place of an innual in maintaining loyalty among ilumni. Something tangible, contain ng a written record of years in col lege. possessed by every old student, would strengthen their relations with Guilford in future years. It would be in archive of school activites and a 'who's who" of student life. Guilford loes all too little up-to-date advertis ing as it is, and every year that we io not publish an annual, we are prov ng ourselves either to be 100 kzy to mblish one, incapable of publishing me or too poor to publish one. Some inswer the situation with the first two heories but 1 will limit myself to the ;onsideration of the third. The annual )f 1924 was a financial success accord ing to William Blair, the business nanager. At the University of North Carolina nd all the larger institutions a fee is ;harged as part of the regular tuition (Continued on pu. e 4.) ART MUSEUM FOR YALE Yale University, at New Haven, f'.onn., is to have a million-dollar ait museum. The money for the new Luiluing was given by two friends of he university whose names were not inatie public. Flans for the building liaive been completed, a site has been chosen and construction will soon begin. OUR AIR MAIL SERVICE The I nite:l Sates now has the most extensive and efficient air mail ser vice in the world. Twelve air mail lines extending to the four co'nrs of he United States and connecting with lie transcontinental air mail line from New York to S n Francisco, arc now, or soon will be, in operation. Mail planes over all these routes will fly ore than 16,000 miles a day. MARTHA WASHINGTON CANDIES Made in Greensboro, lints and Salted Nuts Our Specialty JOS. J. STONE & GO PRINTERS, ENGRAVERS, BINDERS Office Equipment and Supplies Greensboro, N. C. RAINBOW CAFE LUNCH Opposite Jefferson Standard 1(.'I West Market Slreet GOOD THINGS TO EAT" GREENSBORO HARDWARE CO HARDWARE Our Store Welcomes ou 121 S. Elm ?t., Greensboro, N. C. WHITE REALTY CO. REALTORS 321% S. Elm Street Phone 1022 GREENSBORO. N. C. HJILFORD LUMBER &, MFG CO QUALITY MILLWORK Grppiisbore, i\. G. | Shoes Styles to Suit | Any Man Who Walks. 1 You young men want Style as well as quality. You get B i both when you buy your Shoes from Hendrix. "RED" HUGHES is our representative at Guilford. It will 1 E pay vou to talk the matter over with him. J M.HENDRIX&CO. 223 S. Elm St. Greensboro, N. C. a ii:!:i:!il'^l:'H/:li.iil!l!lll!lllllllllllinillllll!!IHIIIIII!llllll!lllllll!!!!lll!l!lllllll!l!!l!ll!lllll!!l!!!l >> t!nil!lllll!l!li!llll!llllllllilllllllllllllllllllllllllll!lllll!llllllllhlllllllllllll!lllllllll!llllllinn The College Man's Store | YOUNTS-DEBOE CO The Best Clothing Shirts & Hats That Can | Be Had | :: GREENSBORO, N. C. "'l'll r;!'lllllllllllllllll!lll!lllllllll!lll!l!lllllllllllllllllllllll!llll!!llll!llll!!!lllllllllllllll!lll!!ll!!lllllllllllllll!i!ll!llllllllllllllllllllllll!l{!!lll!llllll!ll!lllllllllllllllllllllllllllllll!llllllllllllllll!lllllll!lll | | j GUILFORD J BIGGER AND BETTER I P Inc. j 1 CLOTHES FOE YOUNG MEN :: X Exclusive but not Expensive :: - - |§ The Commercial National Bank g High Point, North Carolina >g J. Elwood Cox, Pres C. M. Mauser, Active V. Pres Oy V. A. J. Idol, V-Pres. and Trust officer C. H. Marriner, Cashier CQ E. B. Steed, J. W. Hiatt, W. T. Saunders, Assistant Cashiers Xg Capital and Surplus, $1,000,000.00 |> I RANDALL'S PHARMACY j t THE SERVICE STORE X High Point North Carolina j 'ilMll'i :lli lill:illllll!!llllllllll|l!!!llll!llllllllllll!IKIIIilll!NIII!lll!M^^ HARRY DONNELL | You can always find hero, the first-out thing J I which appeals to the young man. EVERYTHING FROM SOX TO HAT 104 North Elm Street Opposite the Jefferson Sky Scraper wMm-MwmmmimmiimmimwmmmmmmwmmmmmimmimwmmmiimmimMinmm * R. F. DALTON X ; * President T A. S. PARKFR. W. E. SNOW I + Ist Vice-Pies. & Treas. 2nd Vice-Pres. & Supt. y SNOW LTJMEER CO. t I Lumber, Sash, Doors, Blinds, Etc. | t High Point, N. C. $ I i t H. M. ARMENTROUT CARTER DALTON 1 4- Secretary Vice-Pres. & Ccn'l Counsel 4 ♦ j tm- s • *E*eirawiw Friisiiirw A COMPLETE LINE OF SPORTING GOODS AND COLLEGE SWEATERS Buy At ODELL'S ?= - Greensboro .... North Carolina "Where Quality Tells" Oi tiiTiiiiitininiiitittiinwwiiniif"iii'i'i'i '""H'IUHT

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