Page 10
Endowment
Business and industry help with funds
By Roger Lifson
Endowment Income, tuition,
and annual giving are the three
traditional resources upon which
colleges and universities depend
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to cover their operating ex
penses. With tuition accounting
for about 50% of Guilford's $9
million budget and the interest
gains on its approximately 8
million dollar endowment con
tributing less than 3%, the dona
tions of alumni and other
benefactors are relied on heavily
to ensure the balanced budget
that Guilford is determined to
maintain.
How does Guilford go about en
couraging financial contribu
tions? What can it do to increase
endowment income and thus
reduce dependence on tuition for
covering operating costs?
One method of raising contribu
tions which Guilford has
employed every year since 1920,
has been an annual "giving cam
paign" called "The Loyalty
fund." In recent years this has
amounted to a week long
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"over-the-phone" drive to solicit
annual giving from alumni,
parents of students, friends of the
college, and foundations. The
proceeds from last year's drive
totaled $231,000.
Donor's can, depending on the
amount they contribute, become
members of one of the four Loyal
ty Fund Annual Giving Clubs.
The President's Club includes
those who give SI,OOO or more,
contributors of between SSOO and
$999 become members of the
Nereus Mendenhall Club. The
Mary Mendenhall Hobbs Club
honors donors who give from $250
to $499. Finally, the Century club
is for donors of gifts between SIOO
and $249.
In addition to the traditional
Loyalty Fund, the college has
recently begun to solicit the ac
tive support of local businesses
and industry.
The Business and Industry
campaign began when twenty
four business people, who are
friends of the college, were asked
to encourage three business
associates to make a financial
contribution to Guilford Colege at
the level of the President's Club.
Although exact totals are not yet
available, the campaign has got
ten positive feedback.
Aside from receiving financial
support from local businesses,
Guilford hopes to improve rela
tions with that part of the com
munity by altering the Center for
Continuing Education to better
serve their needs. This does not
mean that Guilford will be
directed by the Business Com
munity. Andrew Bell, Director of
J? ,L flfeiM^i
Intramural participation
The wide variety of intramural
activities offered here at Guilford
have only recently evolved.
Through the 1970'5, only six
activities were available for
intramural competition. Par
ticipation was also lacking with
fewer than 500 total students
enjoying the recreation offered to
them.
In 1980-81 school year, twelve
activities involved around 1400
total participants. This year,
fourteen intramural sports are
offered including the use of our
pool facility in the Reagan-Brown
Fieldhouse. The pool will be used
for water polo competition, as
well as a school swim meet. The
racketball courts will be reserved
Alumni Affairs and Annual Giv
ing points out, "The college en
joys academic freedom which no
company would try to, nor care
to, short circuit."
While the Loyalty Fund and the
Business and Industry Campaign
are promoting annual giving,
Guilford is quietly cultivating a
multi-million dollar capital cam
paign aimed at increasing the
present endowment. Guilford has
not had an intensive endowment
campaign since 1949.
Most colleges use proceeds
from their endowment funds to
expand facilities and improve the
overall appearance of the cam
pus. However, in the event of a
specific building project,
Guilford traditionally initiates a
campaign, separate from the en
dowment, to raise the necessary
funds.
Apart from an addition to the
library, Guilford is not presently
confronted with a "must build"
situation. Therefore, the college
has embarked on an aggressive
plan to increase the endowment,
though the time table has not
been set for the announcement of
photo by John Warrington
for two raquetball tournaments.
Beside the expansion of in
tramural sports offered, the
Haworth fields will be the new
home for all intramural soccer,
softball, and football contests.
The Haworth fields are located
behind the Frazier Apartments
and next to the soccer field.
As far as participation goes for
this year, there are 16 flag
football teams, 18 soccer squads,
and 14 tennis teams.
Every sport needs referrees.
The students who allocate their
own time over and beyond the
call of duty include David
Bradley, John McFall, Glenn Van
Fleet, Neddie Midge, and Tommy
Howe.
Guilfordian, October 8, 1981
the drive.
Before a college announces it's
endowment campaign, it usually
tries to accumulate at least 25%
of the desired goal. Guilford, for
the last 8 to 10 months, has been
quietly soliciting funds for their
capital campaign.
Guilford College has grown
drastically since 1949 but its en
dowment has not. As Guilford's
Business Manager Jim Newlin
points out, "We are too dependent
on student tuition," for funds to
cover our expenses. "We do not
have a competitive endowment."
The primary uses of the income
from an increased endowment
would be to help support the staff,
we well as to increase the amount
of direct financial aid that the col
lege could offer.
In order to aid the endowment
drive, the new computer system
will be used to update all alumni
information which has not been
done since the early seventies.
According to Andrew Bell, it is
important that the endowment is
raised "so that the college can
promote academic excellency,
and maintain it."
Flag football
with a new twist:
These women
use the pull
and run
method, as
they give
their all to
intramural
sports
A major complaint in the past
has been that there were not
enough games. The intramural
program has tried to solve this
problem by offering more games
this year. This year there are 50-
60 soccer games, 40-50 football
games, and 35-40 tennis matches
before a champion is crowned.
There is hardly a program
which can boost the growth the
Intramural Program has had.
Much of this expansion can be
attributed to the leadership of
Mrs. Joyce Clark. Mrs. Claris has
given the students of Guilford a
large variety of sports from
which to choose. Thank you Mrs.
Clark for your hard work and
guidance.