MILL
Issued Every Two Weeks By
and For the Employees
MARSHALL FIELD & COMPANY,.li^C,
Manufacturing Division, Spray,'North'Carolina
Volume Five
Monday, July 22, 1946
Number One
SALESPEOPLE AT HUDSON’S IN DETROIT SEE “CREST OF QUALITY”
74 Large Stores Praise
Fieldcrest Motion Picture
Since February 1st, the Fieldcrest
film, “The Crest of Quality,” has travel
ed to 74 large stores and wholesalers—
from New Orleans to Minneapolis, from
Miami and back again.
More than 3,000 store salespeople and
executives have been guests of Marshall
Field and Company Manufacturing Di
vision at these showings which have
been made in 48 cities. In each showing,
the salespeople who handle Fieldcrest
products, executives, advertising and
display people are invited to a dinner
or a luncheon, the film is shown and
some member of the 88 Worth Street
office in New York explains our plans
and answers questions. The local Field
crest salesman for the territory in which
the showing is located is the host.
Few store people have an opportunity
Typical scene at a Fieldcrest film store showing—above, seated
at dinner are gue.sts from J. L. Hudson Company in Detroit--one of
America’s largest stores. At left, Hudson store executives invite the
hcjsts to pose for the camera after showing. Left to right, Hudson
executives Eueben Ryding, C. C. Sickenberger, Harry Walsh; hosts
G. L. Ivie and Luther H. Hodges.
to see how blankets, sheets, towels and
bedspreads are made, and this film rep
resents a trip through our mills. Since
many Fieldcrest quality points are
shown as the goods is being manufac
tured, the motion picture helps sales
people to understand how we try to
make our products better. All the guests
are amazed to see the number of steps
necessary in making our kind of quality.
Recently, after a showing at the J. L.
Hudson Company in Detroit, the Hud
son employee magazine carried a story
about the Fieldcrest showing. The story
said “The film showed the various pro
cesses in the manufacture of blankets,
bedspreads, sheets and towels from raw
cotton or v,fool to the final packaging.
Our hosts spoke briefly of their aims
and the cordial relations that have ex
isted so long between Hudson’s and
Marshall Field’s. We thank them for an
instructive, entertaining and satisfying
evening.”
Commenting on the showings of the
Fieldcrest motion picture, G. L. Ivie,
sales manager for domestics, says “This
film is doing a world of good for the
future of Fieldcrest domestics. I’m cer
tain that our mill people would be
thrilled at the reception we have had
with this presentation in all the cities
we have visited. The film permits these
people to see our processes, get an idea
of the size of our mills and they all say
that they feel confident when they
recommend Fieldcrest products to cus
tomers.”
In the fall additional showings are
scheduled, even to the Pacific coast, to
leading stores. In addition, several hun
dred requests have been received to
show the film to schools, textile classes,
women’s clubs and other groups. It is
planned to book about 1,000 such show
ings during 1946 so that consumers, too,
can see how we put quality into Field
crest.