Sarastan Rue Has 25th Anniversary
^^ Ml.—iw^—— rr^V- » A A ^4> j-\ l_J ^ >*% 4*1^ r\. i ^
Of' first KARASTAN rugs produced in 1928 and recently sent to the
cleaning, is examined by Karastan officials. Used in a consumer s home
for
^ 25 years, the rug showed no sign of wear.
^°nditioning
time
Karastan provides a washing and
service for rugs and consumers may return their rugs for cleaning
■ urne.
_ dming the early rug a No. 706 Ispahan pattern—against a backdrop of some
lii year’s patterns are, left to right, J. M. Norman, Karastan mill manager,
^ 'vood Sedell head designer; J. B. Reynolds, staff assistant; and Virgil Hall, mill
b^i^^ntendent.
The Karastan Rug Mill is in the midst
of its Silver Jubilee celebrating the 25th
anniversary of the Karastan rug.
si “Service Anniversaries
TWENTY YEARS
^cAlexander ...... Towel
ei Edward New Sheeting
,r *ed L. Sawyers Towel
i p Xadlock Towel
® R. Knight Karastan
L. Gilley Bedspread
J. Fuller Blanket
^ert Johnson Towel
I' S. Chilton Blanket
-'I,,,' ^urgart Karastan
H. Graham Hosiery
S. Patterson Towel
.■'mend L. Wade Towel
FIFTEEN YEARS
^age Cochran Sheeting
Medford Sheeting
'ef ® H. Wilkinson Towel
J TEN YEARS
''fn Shelton Finishing
; y Moyer Finishing
S'ih^ "f- Newman Bedspread
e,,3 W. Cabler . Bedspread
D. Egger Finishing
-j'ONdaY, AUGUST 1.7 ,
80-Year-Old Woman
Notes Progress Made
At Fieldcrest Mills
A Winston-Salem lady, now 80 years
old, reading of Fieldcrest Mill’s milli
onth electric blanket in her daily news
paper, wrote a letter to the Company.
The letter follows in part;
“ . . . I have read several pieces in
the paper on your progress in that mill
company. It brought my mind back
to several years ago. I was then at the
Blanket Mill. My husband helped put
up the looms and I drew the warp
through the harness and hs put it on
and wove the first blanket that was
woven in that mill.
“ . . . I just wanted to write these
few lines. My husband then was George
Edwards. He has been dead several
years and I have remarried. My name
now is Mrs. Octavia Hunt.”
★
Plant disease in 1952 reduced cotton
yield an estimated two million bales—
worth about $400 million.
19 5 3
After two or three years of research
and machinery development, the first
Karastan rug was put on the market
in the spring of 1928. They were pro
moted by a number of stores during that
season and many of these same stores
are running special promotions in 1953
calling attention to the fact that they
handled Karastan rugs when they first
came out 25 years ago.
There have been full-page ads in
some of the New York papers saluting
Karastan’s silver anniversary. A page
ad by John Wanamaker states that
Wanamaker’s was the first store in
America to introduce Karastans and
that New Yorkers have since purchased
over $4,000,000 worth of the rugs from
Wanamaker’s alone.
Wanamaker’s “Silver Jubilee” ad re
produces the ad which announced the
first showing of Karastan Rugs. The ad
appeared in the New York Sun and the
New York World on May 2, 1928. Wana
maker’s also used blown-up pictures of
mill processes to give customers a pict
ure trip through the Karastan Mill.
Wanamaker’s displayed in its Karas
tan gallery the rug which was wear-
tested at the Chicago and New York
World Fairs and clocked by an electric
eye while 12,900,000 visitors walked
over the rug.
The various ads by our customers
point out that Karastan still maintains
the same fine quality, construction and
beautiful oriental patterns and holds the
same position in the market as when
it was first brought out as the “Wonder
Rug of America.”
Since the Karastan Mill started, of
course, there have been added many
new lines of fine grade rugs and carpets.
But the Karastan grade has remained
in a class by itself and through the
years has proved to be a top seller.
-★
MILLS INTRODUCE
(Continued from page one)
or colored Duracale has an unusual em
bossed cotton floral pattern. Border
colors are pink, blue, yellow, green,
lavender, and charcoal.
In Fieldcrest’s Wearwell brand of
muslin sheets, two new fancy-border
sets are available. One is Moderne, a
chevron-stripe pattern. Colors are
pink, turquoise, blue, red and char
treuse, all on white sheets. The other
pattern provides contrast hems in deep
shades on pastel sheets. Assortment
includes deep blue on light blue, rose
on pink, deep green on light green and
spice on yellow.
Sheet sets are packaged in the new
“Gift Street” box and pillow cases
alone in Fieldcrest’s red “Carriage” box.
5