Newspapers / The Fieldcrest Mill Whistle … / March 8, 1954, edition 1 / Page 1
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MILL WHISTLE Monday, March 8, 1954 Cross Fund Drive In Full Swing New Hosiery Packag “ AXr_ll D ? 1 ¥ T> Number 16 oJ^»nunity.Wide Goal Is $6,424; ^ Of Amount Raised To '»4in In Tri-Cities igIh wrnen and women will play V part in the 1954 Red Cross *6,424 which seeks to raise Leaksville-Spray-Draper V. quota in the nation-wide 5n(j local canvass began March *^e p” *^^th, Jr., general chairman of ^Ptaifi is being assisted by area ‘'i'p'uf ^he various sections of the Joh,j'^°';'tinues through March 15. '^atn S' Commins heads the 5«st division comprised of Field ^'■i'Citie and other textile plants in iti reported that the in- '^rive actually began Friday, smong salaried workers Solicitations in the mills ''*11 on during last week and Mill Products To Be Seen On NBC-TV Show “Home,” a new NBC-TV day-time television series will feature Fieldcrest “Trousseau Luxury” products between 11 a.m. and 12 o’clock noon, Wednes day, March 10. Although the program is scheduled to be seen over a 35- station network, it was not known defi nitely whether “Home” would be car ried by any of the television stations nearer the Tri-Cities than Norfolk, Va. The new program for homemakers features home fashions, food and wear ing apparel. Fieldcrest merchandise was selected to demonstrate the basic requirements in household linens for a bride beginning housekeeping. ^o«tinue through next week Se Efforts are being made to ^Ua] employee on all shifts an \[)3jgPP°''tunity to contribute to the Smith said the volunteer ^®Ported good response in their ■ * th that it was hoped ® drive would be far enough ® preliminary financial re- ^^^tinued on Page Five) Safety Record Is Good For First Two Months Only one lost-time injury at the mills has been recorded thus far in 1954, H.E. Williams, safety director, has an nounced. “There was no lost time be cause of injury at any of the mills dur ing February. Our good experience for the first two months gives us an ex cellent start on our safety record for this year and we hope that we will con tinue to have favorable experience,” Mr. Williams said. Well Received In Trade The new package for Fieldcrest La France hosiery, recently introduced, has been described as one of the prettiest in the industry and has attracted un usual attention in the trade. The former box, in use for several years, has been replaced by a beautiful box, entirely new, which it is believed will have greater sales appeal. The new package resulted from the coordinated efforts and ideas of many people. Alan Berni, noted style and color consultant of New York, chose the colors and was responsible for the over-all design. The box is in “La France Red”, a new color, with har monizing pale pink. The loose wrap gives the box a mellow tone, adding greatly to its beauty. The inner wrap per is a black glazed paper on which is a distinctive seal. Each of the three pairs of hosiery is wrapped separately in tissue paper, and one pair may be removed without disturbing the re maining pairs. Helps Promotion Having strong appeal from the style standpoint and containing a degree of femininity and softness, usually associ ated with fine things, it is beUeved the new package will help to promote the luxury features of Fieldcrest La France (Continued on Page Five) ■H ^>91 MEETING-Speakers at the joint meeting of the Carolina Cooperative Council and the Junior Council at .^•M.C.A. Thursday evening, February 18, are shown above. Left, J. H. Ripple, manager of the Blanket and Sheeting •f ^isht described operations at the Blanket Mill and presented a display of blankets manufactured there V S- Thompson, domestics sales manager, is shown as he addressed the councils. Mr. Thompson showed some lines and discussed the Fieldcrest Mills sales and merchandising program.
The Fieldcrest Mill Whistle (Spray, N.C.)
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March 8, 1954, edition 1
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