MILL WHISTLE
Vol. XlII Spray, N. C., October 25, 1954
Coniniunity Fund Drive Opens Oct. 28
Fieldcrest people this week
Products Promoted In National Advertising
National advertising of the new
%lomar deluxe blanket will appear in
'he November HOUSE & GARDEN (on
fie November 18) and the December
^IVING FOR YOUNG HOMEMAKERS
sale November 20). Copy points
“Here’s a new $8.95 blanket look-
for people who think they must pay
more for such fleecy warmth,
enticing colors. The secret is in
special blend of nylon, rayon, and
'^°tton and the deep, thick nap.”
Nyiomaj- is available in seven lovely
decorator colors: pink, gold, blue, dark
^''een, light green, turquoise, Pompey
or spice. The illustrations from the
J'ational ad are incorporated in adver-
*serngi;j^g various trade publications.
full-page color advertisement on
^cent rugs will appear in the Novem-
House beautiful (on sale Oc-
tober 20) and the November HOUSE &
(on sale October 18). The
following patterns are shown in the
illustrations; Provincial (No. 624),
Azalea (No. 632), and Early American
(No. 614). Copy points out that Accent
rugs present “exciting color notes that
bring a room to life.” Karastan pro
motion also appears in trade magazines
during October.
Other Promotions
Nylon and nylon tricot sheets are pro
moted in an attractive brochure which
was released by E. I. duPont de Ne
mours and Company. The Fieldcrest
Crosspoint bedspread is featured in the
winter issue of BRIDES under “Funda
mental Linens” on page 114. The Oc
tober GOOD HOUSEKEEPING featur
ed Crosspoint on page 75 using a full
page in four colors. The winter issue
of GUIDE FOR THE BRIDE features
Fieldcrest sheets, pillow cases, and
blankets, picturing them in the second
bedroom of their “Bride’s House.”
Fieldcrest Develops Automatic
Cloth Straightening Apparatus
lilii
»ShuS‘ manufacture and new equ.pment
following its invention, development
'vork began nearly four years ago and
^®rfection of the weft-straightening ap-
came through the cooperative
®^forts of the Sheeting, Bleachery and
finishing mills, the department of Re-
®®arch and Development and the Me-
'^hanical Development department.
Used Two Years
daily production at the Finishing
for the past two years, the new
system operates by means of photo
electric cells responding to aligned
flu,
Any misalignment of the marks,
^hich normally are invisible, actuates
"'eft straightening apparatus.
, Biased or bowed cloth has always
handicapped the textile industry and
‘Orescent marks imbedded in the
Community Fund
Give The
United Way
Fieldcrest people this week
will have a big part in the first
Tri-City Community Fund cam
paign which provides^ the public
an opportunity to give for 11
worthwhile community chanties
through a single contribution. E.
W. Medbery is chairman of the
over-all campaign scheduled for
Thursday and Friday, October
28 and 29. The community-wide
goal is $33,294.92.
Macon P. Miller is chairman of the
campaign at Fieldcrest. The following
men will head the campaign in their
respective mills, S. T. Anderson, Bed
spread; D. A. Purcell, Blanket; Frank
Suttenfield, Bleachery and Finishing
Mill; C. P. Wilson, Central Warehouse;
T. R. Ray, Electric Blanket; Virgil Hall,
Karastan; R. C. Going, Sheeting and A.
L. Jackson, Synthetic Fabrics.
James E. Williams, Jr. will head the
campaign in the General Office and
R. H. Tuttle will be in charge of the
drive in Nantucket Offices.
Chairman Medbery last week an
nounced the appointment of commercial,
professional and public employee divi
sional chairmen. These men and
women who are leading the campaign
(Continued on Page Four)
it is felt that the new system offers
many advantages to the textile manu
facturer as well as to the manufacturer
of textile products. Cloth of any color
or constructior. may be straightened
provided only that the fluorescent
marks are properly imbedded in the
cloth.
Worth St. Displays
Feature Gift-Giving
Newly-changed displays in our
Worth Street Showroom in New York,
feature gift-giving. This theme
will continue through the first of the
year although there will be minor
merchandise changes from time to tinrie
and property changes to recognize vari
ous seasonal holidays as they come up-
Employing two slogans; “It’s always
time for gift-giving” and “Gift-giving
is an extra business merchandise theme
for all occasions”, displays illustrate
the festive air that can be created in
departments through the simple device
of a few gift wrappings and ribbons
tied around stacks of merchandise.
A special display advances the potent
ial of multiple sales by emphasizing
our matched color range of products.
It shows a sample of each of our pro
ducts in the same color—a winter blank
et, summer blanket in binding and
screen-prints.