Newspapers / The Fieldcrest Mill Whistle … / March 4, 1963, edition 1 / Page 1
Part of The Fieldcrest Mill Whistle (Spray, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
ILL WHISTLE m - . ;wH; .S-%. ‘Publish^ by pm«tl)«ST «ttw. iliC,t». ?!W»Wo» Draper, dreenvilte, Ceafesville, SimHifieW and Sproy, N. C, H^fdale^ Vo. and Auburn, N. Y. >k:..':. :f ^ ■•::... v s ^...h.,,-. ^,. .. ._^ — ^—.., ,i„,.-,.,.«i , imamiiititi nmmiiiMrii imii..-i' i ■iiriminffii»-ni>'^irinviiYiniW'M«itJ&ttfiifArniiiiiiii ir«- i-"itfiiinlTlr- Vol. XXI Spray, N. C., March 4, 1963 NO. 17 SPRING MERCHANDISE SHOWN IN NEW YORK ‘The Wonderful New World Of Fleldcrest’ Products Are Displayed In Wonderland Setting At New Showroom And Sales Offices; Hundreds Of Important Visitors Attend Exciting Spring Opening _ Shimmering- lights, vivid colors, *"ich textures and softly gleaming Petals make our new New York quarters at 60 West 40th Street ^ “wonderland” setting for Field- crest’s bed and bath fashions. Every appointment was chosen for •Maximum effectiveness. A door, for ex- ®fnple, is not simply a door in the new 'Juarters: it is an invitation to enter—a '■hick, beautifully-grained panel of wood "^ith an impressive ornamental knob. Every visual effect has been carried to perfection by experts, to give the total •fnpression of elegance and excitement "'hich has come to be expected of Field- '^fest. The face of the’ building, of which ^ieldcrest occupies four floors including street-level, is given a treatment }''hich is simple but imposing. The name shown in white letters against the *^ark bronze siding over a large double ®how-window. Bed and Bath Settings The current displays here are French ^ovincial bed and bath settings for new “Imperial Tapestry” One Look. Above these displays, the windows of executive offices overlook the trees statuary of historic Bryant Park the New York midtown skyline “eyond. To the left as you enter, the outdoor *^ood is changed by a reflected crystal 'Chandelier which heralds the wonders the showroom floor. This large area, decorated in bronze, beige, olive, and Sunmetal tones, is a perfect setting for Our separate displays for the new One J^'Ook patterns and for the spring theme, The Wonderful New World of Field- crest,” This theme is carried out in wall dis- showing the new wonderful world fashion colors, of screen printing tech- *’*'5ues, and of fibers and weaving. The remainder of the first floor is ^rned over to a conference room deco- ^^ated in bronze and rosewood, and ^^ndsome offices for the Advertising Distributor Sales departments and St. Marys division. The various sections of this and the other floors are connected by long, spacious halls lighted by brass carriage lamps which give a warm and shimmering glow. The visitor carries away an impression of Alice-in-Wonderland adventure, each passage opening onto a new blending of color and texture. The second floor of the new building holds the offices for executives and product department managers. An en tirely different scheme of color and decor is used for each office. Unique construction materials such as rosewood vinyl flooring, moire and suede wall coverings, velvet upholstery and rice- paper screens are used in ways which stimulate the imagination. The vertical yarn blinds in the execu tive offices fronting on the park are an example of decorating finesse. Long, variously-colored strands of yarn are drawn from top to bottom of these wide windows on tilting tracks. Open or clos ed, they provide flexibility of lighting, soft color and simple design, and give the visitor the impression that this is the birthplace of new ideas. The Design and Office Management departments occupy the 14th floor, aflood with natural daylight. Here again, decor follows function of the staff, pro viding display, table, and storage space custom-designed for the work to be done. The basement provides offices for the service departments and a charm ing employees’ lunchroom decorated as a gaslight-era cafe with carriage lamps and striped ticking on the walls, and tasseled table cloths made from solid color and checked sheets. Many months of planning and experi mentation were required to make these new offices a symbol of the Fieldcrest fashion and style leadership: dramatic but based on solid principles of design and construction. 1^ 4 The impressive front of our new Fieldcrest sales headquarters, with flags waving, attracts the attention of hundreds of passers-by every day.
The Fieldcrest Mill Whistle (Spray, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
March 4, 1963, edition 1
1
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75