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Fieldcrest mill whistle. volume (Spray, N.C.) 194?-19??, March 17, 1969, Image 1

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Whitcom!) Will Speak At ATMI Annual Meet W. Whitcomb, chairman of tv,! Fieldcrest Mills, Inc., and the outgoing president of the American ^®|ctile Manufacturers Institute (ATMI), speak at the group’s annual meet- p,.® to be held at Hollywood Beach, March 20-22. Other speakers will include Secretary Commerce Maurice H. Stans and U. ■ Senator E. F. Hollings of South Caro- liJii Jr, ■^t the meeting, Charles F. Myers, Ij ■’ of Greensboro, chairman of the ard of Burlington Industries, will ove from first vice president to presi- of ATMI, succeeding Mr. Whit- ^tore than 1,000 persons are expected (, attend the meeting. The ATMI is the trade association of the U. S. industry. leldale Personnel In Temporary ^^arters After Fire Off: The Pieldale Towel Mill Personnel been open for business in Porary quarters at the Fieldale Com- JJJUhity Center since the recent fire at the Th. former Personnel Office building. 0 building, located a short distance fir^^ from the mill, was destroyed by ® pf undetermined origin Saturday, 3rch 1. 'j'jje frame building was a total "'ere loss but a portion of the records saved. fire was discovered around 2 a.m. l)l*^^oned. The firemen fought the during a snowfall but were un- fhe Fieldale Fire department was the ® fo prevent the rapid collapse of tij^^^f'icrest officials said that most of roof. ®«aki files were salvaged and the water- \ records dried out. They said it her'^ be possible to reconstruct a large (q '^®btage of the records from the in- jJ^ation available. ° ostimate of the damage was given, (qj °trig the report of the insurer. Plans a ''splacing the building have not been iVti ounced. ajj - ®anwhile, employees, job applicants Sojf others having business at the Per- a ”hel Office, should go to the tempor- nf quarters in the Fieldale Community ^®hter. Among the many Washington correspondents attending the Fieldcrest fashion show in Washington, D. C., was Vernon Louviere (second from right), associate editor of Nation’s Business and a member of the Board of the National Press club. He is shown visiting with, from left to right, June Mohler, G. William Moore and Peggy Billhimer, all of Fieldcrest. Press Club Views Fieldcrest Fashions Fieldcrest Mills took its fashion show to Washington recently and the Capital will never be the same. The membership of the National Press Club, accustomed to having heads of state, the brightest stars of the enter tainment world and VIP’s of all kinds, turned out in record numbers for the fashion show, sponsored by Fieldcrest and the American Textile Manufac turers Institute (ATMI). Produced by June Mohler of the Fieldcrest Marketing Division in New York, the 45-minute show featured 40 high fashion garments created by lead ing designers and made from Fieldcrest bedspreads, blankets, towels, sheets, pil low cases and shower curtains. Enthusi astic bursts of applause indicated that club members had never seen anything quite like it. Press Club president John W. Hef- fernan, bureau chief of the Reuters News Service, congratulated Fieldcrest and ATMI for bringing one of the most interesting shows to the popular enter tainment spot for the Washington press. The purpose of the fashion show was to illustrate how dramatic design and color are being used in basic household textile products. The Washington showing was so pop ular that the club’s normal dining facili ties had to be expanded to accommo date the crowd of 400. Ten members of Congress and their wives attended as guests of Harold W. Whitcomb, chair man of Fieldcrest Mills; G. William Moore, Fieldcrest president; and ATMI. Local arrangements for the show were made by Peggy Billhimer, Fieldcrest sales and service representative for the Washington-Baltimore area. Fieldcrest had the cooperation of the fashion of fice of The Hecht Co., important Field crest customer in Washington, who fur nished accessories for the fashions. The unique fashion show, a highly successful promotional activity, is used to dramatize Fieldcrest’s fashion lead ership. The show consists of dresses, bathing suits, sun clothes and lounge wear designed by 15 leading American couturiers from materials actually used in Fieldcrest domestics products. Normally, the showings are staged as a part of carefully planned Fieldcrest (Continued on Page Eight)

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