Karastan’s fall advertisement shows Alexei,
Pure wool pile rug:, in dining- room setting.
The living room in the ad features Dinameau, one of Karastan’s many shags.
Dinameau is Kara-loe woven and is also available as a fringed area rug.
Over 40 Million To See Karasfan Ad
Alexei Rug-, Dinameau Broadloom and Kirman Design
Area Rugs Used In Ad To Appear In 17 Publications
Nearly 45 million readers will see
Karastan’s national advertising for
Fall, 1969, in 17 important publica
tions.
The Alexei rug, Dinameau broad
loom, and Kirman design area rugs
are featured in the ad which pictures
another house of outstanding archi
tecture.
The house chosen for the fall ad
vertising is a modern hacienda in
Paradise Valley, Ariz., the home of
Architect Bennie M. Gonzales and
Mrs. Gonzales. The full-color, two-
page spread, entitled “The Great
Indoors”, features Alexei in the din
ing room, Dinameau in the living
room and Kirman design area rugs
and runners in the gallery.
The ad is scheduled to run in nine
national magazines and eight major
Sunday newspaper magazine sections.
The total circulation of these publi
cations is 14,814,000. The estimated
adult reading audience for them is
44,500,000.
The “Greait Indoors” advertise
ment will appear in the following
magazines (cover date in parenthe
sis), most of them on sale in late
August or September: American
Home (September), House Beautiful
(October), House & Garden (Septem
ber), Sunset (October), Better Homes
& Gardens Home Furnishing Ideas
(Fall/Winter), 1001 Decorating Ideas
(Fall), House & Garden Decorat
ing Guide (Fall/Winter), House
Beautiful Home Decorating (Fall/
Winter) and House Beautiful Home
Remodeling (Fall/Winter).
Newspapers which will carry the
ad in their Sunday, September 28,
magazine sections are the New York
Times, Chicago Tribune, Philadelphia
Inquirer, Washington Post, Detroit
Free Press, Boston Herald, Cleveland
Plain Dealer and Minneapolis Tri
bune.
As is customary, full-color reprints
of the advertisement are being post
ed in the mills and offices so that
employees may see the ad in advance
of publication.
^^rastan’s Kirman design area rugs and run-
woven of pure worsted wool, are pictured
“«fs.
Sallery in ad showing hacienda of Architect
M. Gonzales and Mrs. Gonzales.
Li
3 MINUTES a day for the YMCA
Support The New YMCA Building Fund Campaign
'^NdAY, august 11, 1969