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Yves Saint Laurent, most exciting name in women’s fashions, created signa
ture collection of bed and bath fashions for Fieldcrest this fall. The picture
shows Yves Saint Laurent boutique in our New York Showroom.
YSL designs shown here include “Infinity
reversible bedspread; new see-through vinyl ^
tain; and boldly abstract “Discovery” towels
Saint Laurent Collection Introduced
Fieldcrest, which originated the con
cept of patterned and coordinated bed
and bath linens, this fall is introducing
a complete collection of designs by the
most exciting name in women’s fashions,
Yves Saint Laurent.
In announcing the signature collec
tion of the internationally celebrated
French couturier, Frank W. Green,
president of the Fieldcrest Marketing
Division, stated:
“Because the personal signature of
Yves Saint Laurent and the well-known
trademark of Fieldcrest symbolize the
epitome of fashion and quality in wom
en’s wear and home furnishings respec
tively, we feel that the joining of our
talents further reflects Fieldcrest’s
total-fashion aim to make the modern
woman’s home truly an extension of
herself.”
sheet, shower curtain, window drape
and bath rug.
The dramatic “Discovery” bath towel
is a boldly abstract print with the de
signer’s full name in its lower right
hand corner. The “Discovery” pattern,
also in hand towels and washcloths, of
fers a choice of the same warm, cool
and neutral colors.
The vivid “Infinity” sheets and pil
lowcases are characterized by bold di
agonal stripes and are coordinated with
a matching quilted bedspread that
cleverly reverses to a solid color. Saint
Laurent’s famous label appears on each
sheet and pillowcase. Sizes for “Infinity”
range from twin to king, also in the
warm, cool and neutral color selection’
In the exciting “Dimensions” toW^
pattern, texture and rich color reflsj^
the Saint Laurent touch. The striking”
symmetrical towels are lush Jacquaw
in a choice of six color combination®^
The Fieldcrest-Saint Laurent Collsf'
tion became available at most stores >
September.
Other designs being introduced
Fieldcrest along with the Yves Sat
Laurent Collection include “Felicity,
a
new fantasy floral group of coordinate'
bed and bath fashions, two new
ju
venile designs and an expanded line
bath towels and “Gourmates” kitcb®
towels.
Of special note is the announcement
that the design elegance and fabric
quality of the Fieldcrest-Saint Laurent
collection are being presented at regu
lar prices.
Bold patterns, lush colors and tailored
textures are fashion today, and Yves
Saint Laurent has used all these ele
ments in his new Fieldcrest collection.
His vivid designs in bed and bath fur
nishings are all evocative of things to
come.
Saint Laurent bedspreads with strik
ing color-coordinated sheets and pil
lowcases, elegant towels and futuristic
see-through shower curtains highlight
the new collection, which Fieldcrest in
troduces in four designs: “Vision,” “Dis
covery,” “Infinity” and “Dimensions.”
The “Vision” group includes bath
Yves Saint Laurent, at 32, is the
undisputed king of couture. His de
signs change not only the fashion
consciousness of the wealthy who
patronize his Paris salon, but they
influence taste on every level both in
Europe and America. His designs are
lean, graphic, elegant. They seem to
appeal to today’s woman both func
tionally and esthetically.
At the age of 17 Saint Laurent was
hired by Christian Dior, the then-
reigning leader of haute couture.
When Dior died four years later,
Yves, at age 21 took over the artistic
direction of the House of Dior and
began an astounding series of couture
coups that not only changed the
fashion-outlook of the American
Woman but her silhouette as welk
His first collection “The Trapeze
Line” was a radical shape departure
from all that had gone before.
When in 1961 the contract between
Saint Laurent and the company
Christian Dior was broken, he open
ed his own fashion house and, in the
ensuing eight years has expanded
his horizons to a wide range of prod
ucts from accessories through per
fumes.
Two years ago the first Boutique
Saint Laurent was opened. The Riv®
Gauche Boutiques now number 2l
throughout France and the world-
(Continued on Page Eight)
THE MILL WHIST^