Newspapers / The Fieldcrest Mill Whistle … / Nov. 17, 1969, edition 1 / Page 4
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The Fieldcrest Mills display won the Governor’s Award for being: the best commercial ex- Furnishings in master l>edro« hibit at the recent North Carolina State Fair. Picture above shows the display with domestics the Felicity ensemble, inclua’®’ - - - .... quilted bedspread. Drapes wer® products at left and rugs at right ff In Fieldcrest Fashion Show, model wears a lace-trimmed night- One of most popular creations was this full-length from one twin-size Poppy Dot bedspread using a But* shirt made from one Fancy Free twin sheet, using a McCall’s pattern. Fashion Show and Exhibits Are Hits Presentations by Fieldcrest Mills were stand-outs at the 1969 North Carolina State Fair. The Fieldcrest Fashion Show was a highlight of the Fair, which ran for nine days and attracted the largest at tendance in history, more than 700,000. The display of Fieldcrest domestics products and Karastan rugs and carpets won the Governor’s Award as the best commercial exhibit. Also winning acclaim were Fieldcrest bed and bath fashions and rugs and carpets by Karastan used In decorating two mobile homes located near the Fieldcrest Mills exhibit. By using the mobile homes it was possible to show the products in room settings—as they would actually appear in homes. In addition to the furnishings in the trailers, Fieldcrest fabrics were made into shades, drapes, pillows, wall cover ings, etc. The fashion show was presented twice daily in the Industrial Exhibit Building just opposite the Fieldcrest Mills exhibit booth. The show was so popular, with both men and women, that the seating capacity had to be nearly doubled. Andrea Beerman of the Fieldcrest Marketing Division in New York di rected the show this year. As each model stepped up on the stage and walked be fore the crowd, she explained in detail the products used to make the outfit. The outfits shown inc style from a suit to dressy outfits, at-home enemble, ning gown and several child*f^jy The materials included a terns and colors of bedspr®® sheets, and shower curtain®’ The clothes were basically signs, made from patterns any store or department A brochure with drawings oi, the outfits shown, and a des' the material required, wa® following each of the shoWS- .1 The models were Raleigh^^j^i many of whom had particiP ^ show last year. Fieldcres*^ from Eden also assisted itn THE MILL WHIS'T^
The Fieldcrest Mill Whistle (Spray, N.C.)
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Nov. 17, 1969, edition 1
4
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