Newspapers / The Fieldcrest Mill Whistle … / July 19, 1971, edition 1 / Page 3
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Karastan ‘Showcase’ Helps Dealers Show Carpet With Other Furnishings ^ The “Karastan Debut ’72 Show- . a new display fixture de- ^Sned to create “instant” vig- has been produced by for its dealers with em- 3sis on specialty stores. '>nit was developed to pro- tr ^ .^s^^astan retailors with an at- and convenient method , exhibiting carpet with other —the concept of “total X hotne fashions” or environ- t. merchandising that is basic '* l^ebut ’72. Suitable All Year as stressed by George V. Sut, Or ’ ’ vice-president of market- sho for Karastan, the is suited for use through- ers Karastan deal- Of course, it’s ideally suited S„ ®^bibiting vignettes during the ^^Pternber 26 through October 9 , °*^al promotion period for ut ’72, ]3^t environmental On *'’^'^^*'‘dising should be practiced ® year-round basis.” Karastan Debut ’72 Show- portable unit with a wal- s^i '^‘bished platform, a ceiling iji^®rted by four brushed alum- Ij ^ standards and a back panel. ,, Stands 7’10” high, 3’ deep and 'vide. Knit features its own light- stri ®*°bnted within the ceiling ^rture. This includes wiring and sockets for a fluorescent light to illuminate the Karastan logo header on top and two spotlights to be aimed at the carpet and ac cessory furnishings in the display. The showcase is designed to show a 4’x6’ carpet sample on the rear panel and a 3’x4’ piece on the platform. As furnishings, Kara stan suggests the use of a chair or table or small chest to go on the platform and accessories such as drapery fabrics or pictures that can be mounted on the carpeted wall. The wall sample is readily attached to the fixture by clips. Offers Flexibility Mr. Grulich pointed out that though the new display can be used by any type of carpet retail er, it wjll be especially meaning ful to chc specialty store dealer who often does not have the space or facilities for large-scale “total look” room-set dibplays available to department or furniture stores. “The latter type of stores, of course, will use furnishings from their other departments to acces sorize the showcase. We know that specialty dealers should be able to borrow or purchase suit able furniture and accessories from a local home furnishings store to complete the vignette. “One of the main advantages of this new fixture is its flexi- (Continued on Page Eight) “Karastan Debut ’73 Showcase” provides retailers with an attractive and convenient method of exhibit ing carpet along with other home furnishings. crest Included In Watch Your Telephone Ylanners ^op 500 Companies Po: ^,‘eldcrest Mills, 'sition ■sting Inc., holds the 433rd in Fortune magazine’s annual largest industrial cor- of $211,629,000. sale: J’ieldcrest in the U. S., based on 1970 was ranked 413th a year ^3sed on $208,510,000 sales in 1969, igg.bas been on the “top 500” list since ^ first-year ranking of he*' ®3tegories other than sales, Field- ranks 100th with its 12.18% eam- Per share growth rate 1960-70; Qj “''J on 10.1% net income as a percent j^^^stockholders’ equity; 259th on 3.7% it, 'bcome as a percent of sales; 293rd riumber of employees, 12,119; b on net income of $7,833,000; and on assets of $150,021,000. (j^ottiong other textile firms listed, Wv ’^bbkings, based on 1970 sales, are: Ig^bogton Industries, 56, down from 53 ijg.Tear; J. p. Stevens, 133, down from Sh’. '-bnnon Mills, 331, down from 313; ^tjijbgs Mills, 329, down from 321; Cone %’ down from 332; Collins & bian, 420, dov/n from 419. % There are 900 telephones at Field- crest Mills, Inc. in the Eden area alone. There are hundreds more at outlying mills and in the marketing divisions. Thousands of telephone calls are made each day, inter-office, local and long-distance. At the end of the month, 195 different telephone bills come in lor payment. From the foregoing, you can see that a tremendous amount of business is transacted by telephone each working day at Fieldcrest and at considerable expense. Therefore, it is important that the telephone be used effectively. Be yond this, good habits must be formed so that the telephone is used with cour tesy. Makes An Impression When you make or receive a tele phone call, you may be creating a last ing impression of Fieldcrest Mills for the person on the other end of the line. For that person at that particular time you are the Company. To make sure that impression is a good one it is necessary to employ good telephone manners. Answer your phone promptly and pleasantly. No caller likes to be kept waiting and a prompt and friendly re sponse is one sure way to promote a favorable impression. Identifying yourself properly at the start of a conversation makes it easier for the caller. When answering some one else’s phone be sure to use that person’s name as well as your own. Be Friendly The ability to project friendliness over the telephone is a valuable asset. Since the caller can’t see your smile, such projection must be done by a pleasant voice and a genuinely courte ous manner. Be tactful with any questions you must ask. When you m^rst screen calls, do it with a considerate and pleasan't manner. Listen attentively to the person who is calling and show your interest by using his name. Don’t interrupt or act impatient. If you must leave the line to get information, ask the caller if he would prefer to wait or to have you call back. When you must leave your desk, ar range for someone to take your calls. Always leave word where you can be reached and when you will return. When taking a message for someone (Continued on Page Eight) JULY 1 9, 1971
The Fieldcrest Mill Whistle (Spray, N.C.)
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July 19, 1971, edition 1
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