THE MILL WHISTLE
Eden, N. C., May 15, 1972
No. 22
Fall Collections Shown At Sales Meeting
managers and sales staff of the
*6ldcrest Marketing Division recently
. t at the new Disney World Center in
lando, Fla., to view the new Field-
^®st and St. Marys collections and ad-
®rtising for Fall ’72.
, Standing the meeting were G. W.
^^Oore, chairman, W. C. Battle, presi-
j D. M. Tracy, senior vice presi-
and president of the Fieldcrest
ij^^^^®ting Division, W. B. Guinan, sen-
k vice president and president of the
jj^fastan Marketing Division, J. F.
divisional vice president of
for Karastan, H. M. Bergen,
(jj Porate vice president and director
*herchandising for Fieldcrest, O. G'.
:mbb;
Ite
tOr;
j. corporate vice president and
®ctor of sales, J. P. Robertson,, cor-
Hvice president and director of
'*';ertising.
Th,
c division’s new collections were
'’'•hlall-
y presented and met with a high-
iavorable
response. One of the most
important “New Looks” ever presented
by the Company is its new Marimekko
collection for Fall ’72.
Each of the three outstanding pat
terns, “Brook”, “Morning” and “Flow
er”, is inspired by the magical country
side of Finland, land of long, cold, grey
winters and the sudden, glittering green
ing of spring. The three unique Mari
mekko designs appear on all products.
The Yves Saint Laurent collection for
fall includes the most outstanding pat
terns yet designed by M. Saint Laurent
for the Company.
On all products, his expressive col
lection is a graphic mix of pattern ele
ments related by scale and richly
matched by tolorway.
A significant new grouping for fall
is in the juvenile dimension. “Living
Free” captures the adventurous spirit
of Joy Adamson’s best-selling book and
internationally acclaimed motion pic
ture by realistically depicting the ab
sorbing story and carefree charm of
the three cubs of the world-famed
lioness, Elsa.
In addition to these three collections,
each product area had significant news
in color, style and innovation. This,
along with the three major collections,
marks an outstanding triumph for
Fieldcrest for Fall — 1972.
W. C. Battle Elected
Top Executive Officer
! T * B
RCC Textile Graduates
lif^°'^kingham Community
College’s
![), graduates in ic
ijjj_|^anagement will
receive their as-
. in applied science degrees in the
hienccment exercises at the college
May 27. They began their
' approximately two years ago.
graduates are, left to right, front
row, David Pryor, Donald Durham,
Kenny Land, Steve Vaden, Philip
Haynes (Blanket Mill), Joe Overby,
Stephen Eanes, Nute Shelton.
Back row, Barry Solomon, Wesley
Oliver, Bill Lovelace, Sammy Macy
(Blanket Mill), Daniel Thompson (Kar
astan Mill) and Donald Joyce.
WILLIAM C. BATTLE
At its regular meeting on May 2, the
Fieldcrest Mills, Inc. board of directors
elected William C. Battle chief execu
tive officer succeeding G. William
Moore who remains as chairman of the
board. Mr. Battle also was re-elected
to the position of president.
Mr. Battle was first elected presi
dent and a director of Fieldcrest Mills,
Inc. in July, 1971.
From 1951 until he joined Fieldcrest
he was a senior partner in the law
firm of McGuire, Woods and Battle
with offices in Richmond and Char
lottesville, Va.
He was United States ambassador to
Australia from July, 1962, until Octo
ber, 1964. The son of a former Virginia
governor, he was the Democratic nom
inee for Governor of Virginia in 1969.