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New "Tapestry-Crafted” Carpets
Are Introduced By Laurelcrest
“Continuity”, another “Tapestry-Crafted” broadloom,
presents look of traditional patterned carpet with multi
color design.
“Recollection”, with a thick pile of 100% nylon yams,
is made by Laurelcrest Carpet Plant’s new “Tapestry-
Crafted” process.
Laurelcrest Carpets will debut
“Tapestry - Crafted’’ carpets
for Spring, 1974, heralding a
major technological advance for
reproducing multi-color designs
on tufted pile carpets.
Laurelcrest will also introduce
a highly textured cut and loop
multi-color carpet called
Prominence and a smart and
practical broadloom featuring a
“confetti” mix of brilliant colors
called Chronology.
As explained by Robert V.
Dale, vice president of styling
and design for Laurelcrest, -
Tapestry-Crafted carpets offer
homemakers fashions that
borrow from the wedding
formula of “something old . . .
something new ...”
The OLD, he said, is the “rich
look of a traditional patterned
carpet” with the multi-color
design clearly defined in the
thick surface through the base of
each tuft of pile yarn.
Revolutionary Process
The NEW is the revolutionary
Tapestry-Crafted process. This
features a huge machine which
applies the elements of the
design in all of its colors on the
pile yarns.
“This marriage of the old and
new,” Mr. Dale commented, “is
a happy occasion for the carpet
consumer who will enjoy the
pleasure of richly-patterned
carpets at a price for the not-so-
rich.”
The first of the Tapestry-
Crafted designs is called
Continuity. It features a mosiac
pattern in nine striking
colorations such as French
Wine, Peking Jade, Travertine
and Gold Dustings.
The second pattern named
Recollection presents a definite
woodgrain design that lends
itself beautifully to
Revolutionary Process Unveiled
(Continued from Page One)
correct pattern, they are
secured to a foundation fabric
and then “sliced” to the desired
pile height. The machine can
produce truly complex designs
with up to eight different colors.
Five New Oriental Designs
To illustrate the point,
Karastan is introducing five new
Oriental design rugs made on
the Bondi System. These will be
part of Karastan’s new
‘‘Shahramar Collection” and
will feature the traditional
intricate patterns of the classic
Sarouk, Kirman and Feragahn
styles.
Mr. Guinan said the designs
will have a fidelity found only in
carpets with yarn-dyed colors.
The Shahramar Collection will
have a dense cut-pile surface of
all-acrylic skein-dyed yarns.
Karastan is also introducing a
geometric “gem-like or rosette”
small-scale design called
Festiveau” in broadloom
constructed on the Bondi
System, its thick plus surface
will feature skein-dyed nylon
yarns.
Mr. Guinan noted, “Besides its
MONDAY, JANUARY 28, 1974
versatility and production
efficiency, there are several
other important advantages of
the Bondi System. One is that it
permits us to produce a density
of pile tufts per square inch
rivalling the finest hand-knotted
Oriental rugs.”
Tapestry-Crafted Carpets
Laurelcrest’s Tapestry-
Crafted carpets, Mr. Guinan
related, is a totally different
approach toward the
reproduction of multi-color
patterns in that it’s engineered
to work with specialized tufting
machinery at the Laureclrest
Carpet Mill at Laurel Hill.
According to Mr. Guinan, the
process works this way: The
pattern is first analyzed into its
elements. This information is
fed into a huge machine in which
the various colors in the design
are applied to all of the pile
yarns.
The colored yarns are wound
on to large beams as they come
off the machine. These beams
are then positioned on a tufting
machine using automated
attachments that electronically
control the feed of the yarns
across the width of the carpet.
This maintains a proper register
of the pattern as the yarns are
stitched into the backing fabric,
forming the multi-color design.
Unlike some printing
techniques. Tapestry - Crafted
carpets are not limited to styles
with low pile heights for proper
color penetration and pattern
definition. With the color applied
through the base of each tuft,
Tapestray-Crafted re-creates
the look of “richly patterned
carpets formerly achieved on
slower traditional looms, but at
prices that are very affordable,”
according to Mr. Guinan.
Two New Broadlooms
For its premiere introductions
of Tapestry-Crafted carpets,
Laurelcrest is presenting two
broadloom patterns. One called
“Continuity” features a mosaic
design. The second named
“Recollection” has a
“woodgrain” pattern.
Both carpet fashions are
offered in a choice of nine
colorations and are densely
constructed with a 100 percent
continuous filament nylon face.
Mr. Guinan stated that these
important new advancements by
the Fieldcrest divisions herald a
contemporary and Early
American furnishings, Mr. Dale
said.
Both Continuity and
Recollection are thick plush pile
fabrics of 100 percent nylon face
for rugged wear and easy main
tenance, ideal for both home and
commercial applications.
Pattern Is Back
Mr. Dale commented,
“Pattern is definitely back in
carpets for the Fall, and our
utilization of this exciting new
technology has brought these
carpets within the reach of many
consumers again.”
Prominence has a fascinating
multi-level texture combining
cut and loop pile yarns in an
abstract multi-color pattern. A
new coloring technique is also
featured in this fabric, Mr. Dale
reported, which gives (his style
“a very fresh look.”
“Chronology has such a smart
look with its thick cut-pile
surface and confetti mix of
bright colors, one would hardly
suspect it of being such a
practical and versatile carpet,”
Mr. Dale noted.
“Yet,” he said, “with its pile
densely tufted of all Antron II
continuous filament nylon, this
carpet is exceptionally resistant
to stains and soil and very easy
to maintain. It will provide
rugged performance under the
heaviest foot-traffic conditions
in playrooms, kitchens, dining
areas, hallways and stairs.”
Chronology was described as
also being an excellent carpet
for commercial use in restau
rants, hotels, schools and
hospitals.
“Chronology” by Laurelcrest is sturdy carpet designed
to give heavy-duty service in well-trafficked areas in the
home.
“Festiveau” is the name given to this exciting new
broadloom carpet produced on company’s revolutionary
“Bondi System.”
further swing toward pattern in
carpet styling. He pointed out
that other mills are using
printing, differential dyeing and
other techniques to achieve
multi-color designs.
Pattern Is Back
He pointed out, “Today’s
sophisticated American
homemaker has the confidence
and know-how to use pattern in
her carpets and rugs though
consumers in the Fifties and
Sixties had opted for solid or
simple tweed colorations.”
“But,” according to Mr.
Guinan, “an important factor in
the consumer’s seeming
reluctance to use patterned
carpets until recently was the
limited availability of these
styles.”
He said that manufacturers
capable of producing only tufted
carpets were for a good number
of years unable to make
patterned fabrics of the type now
coming on the market. “Of
course, Karastan with its
efficient Kara-loc loom has been
making patterned styles all
along,” he added.
However, Mr. Guinan
concluded, “The Bondi System
and the Tapestry - Crafted
process give us a new versatility
and greatly increase our
capacity to meet the booming
demand for these carpet styles
in the coming years.”
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