m
I ■ V
Karastan Sales Meeting
(Continued From Page One)
franchising, pricing and
advertising was conducted by
Michael A. Pearlman, assistant
counsel of Fieldcrest Mills, Inc.
A special session on “Selling
the Contract Market” was also
conducted by Mr. Guinan on the
second day of the meeting. Fol
lowing this session, the sales
staff toured the Karastan
facilities at Eden for an updating
on current developments. On the
following day they made trips to
the Laurel Hill and Whiteville
facilities.
Mr. Guinan in his initial
presentation pointed out that the
Karastan division is taking
advantage of recent drops in the
costs of carpet wools to market a
new group of luxury wool broad-
looms at attractive retail prices.
These items plus other new
fashions will be promoted and
merchandised, he said, as
capitalizing on the “Bicenten
nial” activity by featuring
Karastan’s ‘‘Constitution
Classics”, Oriental design rugs
and other traditionally-styled
fashions in a historic Charleston,
S.C. home.
A new sales training film on
how Karastan dealers can
capitalize on the advertising and
merchandising materials
available from the division was
also shown to the group.
Credit Union
(Continued From Page One)
“Karastan’s Beautiful Answer
to Inflation.” All of the new
products, he stressed, have
special style and value features
that will produce results if
backed up by persistent and
aggressive selling efforts by all
members of the division.
Mr. Grulich presented
Karastan’s advertising and
promotion plans for the Spring.
He disclosed a new national ad
scheduled to appear in key
magazines and newspapers
the Credit Union is to make low-
cost loans to members when
they need to borrow money to
tide them over an emergency as
well as providing a place where
they can invest at times when
they can save money.”
Mr. Chewning urged the
members to make full use of the
Credit Union when either
borrowing or saving.
He said statements have been
distributed to all members
showing the amount of dividend
received, the member’s share
account, the loan balance, if any,
and the interest paid.
If any member failed to
receive his statement or if there
is any error, he should notify the
Credit Union office.
' -.V • V' - ' %'%
Adorneau is a new broadloom with a crisp, defined texture
and featuring the fashionable “Saxony” style nylon yarns.
Karastan’s Spring '75 Lines
(Continued From Page One)
Similar shimmering highlight
effects are created by multi-tone
patterns in a new broadloom
produced on a cut and loop
tufting machine. This look is
combined with a rugged nubby
texture through the use of twist
nylon yarns in the grade called
Chanteau.
Karastan is also introducing a
luxurious new acrylic plush
carpet engineered for bright,
clear colors and also priced for
value. It is named Mirameau.
Another striking pattern has
been added to Karastan’s
Excellency Collection made on
the revolutionary Bondi System.
8
In commenting on color
trends. Dale sees as increasingly
important the deep “hunter” or
bottle greens that Karastan calls
Bavarian Green in a number of
its new fashions. He points out
that these dark greens are
coming up fast in the latest
furniture and drapery fabrics so
that their demand in carpets can
readily be forecast.
Other hues gaining strength
are Paprika — a reddish rust.
Antique Rose — a dusty rose
and Red Velvet — a rich
burgundy tone. The natural
tones such as those used in the
Berber Collection are also
moving up “front and center,”
Dale reports.
S. R. Culligan, at right, conducts drawing for television set
Fieldale Gives
To Comm. Fund
Employees at the Fieldale
Towel Mill gave or pledged a
total of $26,573 to the Fieldale
Community Fund.
In drawings held among all
those employees who gave or
pledged a “Fair Share”, the
winner of the grand prize, a
television set, was Gregory
Bowles, a weaver on the second
shift.
In drawings held among
second shift employees who
gave or pledged a “Fair Share”,
winners of towel sets were
Homer McAlexander, Card
Room, and Clyde Hairston, Ship
ping Department. Lois Ashburn
. cj — Homer McAlexander, left, was one of the wii
third towel sets, at right is Noel Adams, Card Room
shift, also won a towel set. tendent.
Schwing, Stuckel Get New Pci
Robert W. Schwing and Bruce
J. Stuckel have been appointed
to two key new posts in the
carpet marketing divisions of
Fieldcrest Mills, Inc., as an
nounced by Walter B. Guinan,
president of the divisions.
Mr. Schwing has been named
a divisional vice president and
staff assistant for marketing
planning and development for
the Karastan and Laurelcrest
carpet divisions. He will report
to Francis X. Larkin, executive
vice president of both divisions.
In his new assignment, Mr.
Schwing will be responsible for
product programming at point-
of-sale; manpower evaluation
planning and training.
Mr. Stuckel has been
appointed manager for the
carpet and rug merchandising
department for Laurel Hill the
manufacturing facilities of
tufted carpets and rugs for
Karastan and Laurelcrest He
will report to Ben W. Binford
vice president for merchandis-
mg for the carpet marketing
divisions.
Mr. Guinan stated that the
new executives will provide
added strength to the marketing
sales and merchandising
activities of the carpet divisions
Both men were transferreo
from the Fieldcrest bed and bath
divisions to take on their new
assignments. Mr. Schwing has
most recently been vice
president of customer relations
for Fieldcrest. Before that he
held key positions in sales man
agement and advertising and
sales promotion. Prior to joining
Fieldcrest in 1967, he was
associated with McCann Erick
son advertising agency where he
was a vice president aned
account supervisor.
Mr. Schwing is a graduate of
Ohio Wesleyan University. He
makes his home with his family
in Darien, Conn.
Mr. Stuckel also joined Field
crest in 1967. He has been a
product merchandise manager
in sheets and towels. Before that
he was assigned to sales. Mr.
Stuckel holds B.A. degree from
Gettysburg College and a
master’s degree in ;
administration from ■
University. He reside
family in Katonah, D*
Both men will
headquarters at K®
sales offices in New)*
Stacey
“«i?' *
T
Employees Aid
Fellow Worker
?
Employees at the Automatic
Blanket Plant in Smithfield.
recently donated 50 pints of
blood for Linda Gail Ingram who
has been critically ill for several
weeks. She is currently out on
maternity leave and has a new
baby girl named Amy Michelle.
Prior to her leave of absence
was a payroll clerk in the
Plant Accounting Department,
bhe has been employed at the
Automatic Blanket Plant since
July of 1971.
-Stacey Glenn
10 weeks old whe"
was taken, is |
Mrs. Franklin Ear
Kenly,N.C. Stacey
both employed at»
Blanket
His mother, Violet J
boxer in th®
Department and s
employed since ^
His father is a set ^
area in the
and he has been emP
August of 1973.
the miee