New Tradition' Begun By Karasian
Beginning of a New
’ was the theme for the
t th sales meeting held at
' jf^p^heasant Run hotel outside
^nicago June 12-14.
. resided over by Francis X.
jj^rkin,
Marketing Division,
president of the
Reeling was keyed to a new
eaication to professionalism,
...rellence and achievement” in
of
b' phases of marketing
■rastan products,
nroughout the three-day pro-
Se]|^ new approaches to styling,
j Ijag, advertising, promotion
^ merchandising were
presented in a series of
comprehensive working
sessions.
The opening day session was
also addressed by William C.
Battle, president of Fieldcrest
Mills, Inc. Other Karastan
Marketing Division executives
taking an active role in the
program were Ben W. Binford,
vice president for mer
chandising; John S. Eggleston,
vice president for sales; Robert
V. Dale, vice president of
products; and George V.
Grulich, vice president for
marketing services.
The 80 members of the
marketing and manufacturing
divisions attending the meeting
also heard talks by Walter B.
Guinan, former president of the
Karastan Marketing Division,
and now active as a consultant
for the company; J. Paul
Kitchens, division vice
president of rug and carpet
manufacturing, and Michael A.
Pearlman, assistant secretary
and assistant general counsel for
Fieldcrest Mills, Inc.
Mr. Battle reported that
current economic conditions and
increased costs of raw materials
and manufacturing had nega
tively affected Karastan’s sales
and contribution to profits.
However, he stated that
Fieldcrest Mills’ management
was greatly encouraged by the
new products, new marketing
programs and new spirit in the
Karastan organization, and was
confident that the division would
soon return to its historic form
as a consistent money-maker for
th company.
Mr. Larkin stressed in his
comments that though the new
styles and marketing concepts
being introduced at the meeting
signalled a “new tradition” at
Karastan, the “old tradition of
quality, fashion leadership and
the pride of being the finest line
in the carpet industry will not
change!”
Karastan’s carpet and rug
(Continued to Page Three)
l^ingman Designs Collection
^ Fieldcrest Products
b,
lioi
Kingman, interna-
I'^lly acclaimed American
^fcolorist, has designed a
'('■p, ,3nd bath collection for
‘^'dcrest Mills, Inc.
Da- • '
(l^^avid M. Tracy, president of
P'ieldcrest Marketing
jPufsfanding
Division, announced that Mr.
Kingman has created a group of
original designs on sheets,
towels and comforters to be
marketed under the name
“Watercolor Scenes”
Born in Oakland, California,
Mr. Kingman spent some of his
boyhood in Hong Kong, a period
of critical influence in the
development of his technique
with brushstroke and color.
A six-time winner of the
prestigious American Water-
color Society Award and the
recipient of two Guggenheim
Fellowships, his paintings are
represented in the permanent
collections of 39 museums and
countless distinguished private
collections.
Among many outside
activities he has traveled around
(Continued to Page Eight)
The Flower Tree design was taken from an 18th century bedcover woven in India.
•■’Lora chambers
$172,195 Paid
In Dividends To
CU Membets
'Nation Of Nations' Pali
Collection Is Introduced
®ttipioyee at the Scottsboro
has achieved a record
kjy 's surely unequalled at
Chambers,
ij '*^don June 1, bad completed
,y®ars of service without
when she
lo missed a single day due
AuJ'sonal illness,
ough she had
of
service
only
under
SIX
the
Pension Plan, dating
the time that Fieldcrest
phased the plant, she began
Ha.
ISjo at that location in October,
ft VxiU _ w*- 1
Coi^’^"'hen it was the Maples
Pany,
Credit Union members at
Fieldcrest Mills received
$172,195 in dividends for the six
months ending June 30,
representing an all-time record
payment.
The latest dividend makes a
total of $1,736,598 paid to
members in dividends since the
Credit Union was started in 1958.
The June 30, 1975, dividend
was at the rate of 7 percent per
annum. This rate marks the
sixth increase in dividend rates
since the establishment of the
Credit Union.
(Continued to Page Six)
Fieldcrest, continuing its
timely and successful affiliation
with the Smithsonian Institution,
will market its second Bicen
tennial collection in the Fall of
1975.
The initial Fieldcrest-
Smithsonian venture, “The
American Treasures” Collection
was perhaps the most highly
successful fashion collection
ever introduced by Fieldcrest.
The new “Nation of Nations”
Collection, like its predecessor,
takes its design inspiration from
original Smithsonian artifacts.
These artifacts, which
originated or were widely used
in Europe, are representative of
the many ethnic influences that
the
have contributed to
American way of life.
French, German, English and
Spanish design influences have
been used in the collection
symbolizing major foreign
influences on our lives.
Of French inspiration
IS
Alsace Floral, a handsome
traditional damask pattern of
the type used in many French
homes during the 1800’s. Field
crest recreates this design for
the homes of today on sheets and
blankets in a lovely clear blue or
(Continued to Page Four)
Karastan Receives Design Award
“Doing what comes
naturally” was the key factor in
the creation of Berbereau by
Karastan, winner of the A.S.I.D.
International Contract Product
Design Award in the floor
covering category.
The award to the high-
performance textured
broadloom featuring Berber
natural colorations was
presented June 18 in Chicago in
conjunction with the opening of
NEOCON at the Merchandise
Mart.
(Continued to Page Three)