Nation Of Nations' Colloction Is Introducod
(Continued from Page One)
terra cotta on white.
The sheet is finished with a
deep eyelet embroidered lace
edging and the bedspread comes
in a darker shade of blue with
white. The fringed jacquard
towel is available in shades of
cognac-white, sunflower-white
and spruce-white as well as the
blue and terra cotta shades.
The lighthearted Calico Print
is also of French heritage. It is
adapted from an original fabric
artifact showing dainty local
garden flowers sprinkled across
a dark ground, a popular pattern
in Alsace-Lorraine in the late
1700’s. This type of fabric was
typically used for clothing in the
provinces.
Fieldcrest’s interpretation is
found on sheets, towels, a
reversible comforter, pillow
sham and dust ruffle. The design
is composed of a multicolored
floral on a tan vineshaded
background for the sheet and
towel, with the same floral on a
darker brown ground for the
comforter, dust ruffle and pillow
sham.
From Germany comes the
exquisite Meissen Rose design,
adapted from a popular Meissen
porcelain motif. Meissen
porcelain was preeminent
among European porcelain
until the mid-18th Century and
the factory, located in Meissen,
Germany, was among the first to
use the newly-discovered secret
of making oriental-type
porcelain.
Today Meissen is prized for its
interesting shapes and splendid
decoration. Fieldcrest’s Meissen
Rose echoes the popular Meissen
porcelain decorative motif of
freshly colored stylized flowers
which was characteristic of the
period from 1740.
Meissen Rose is reintroduced
by Fieldcrest in sheets, a towel,
a blanket, automatic blanket,
comforter and pillow sham. Like
the Smithsonian artifact — a
lovely Meissen tea set —
Meissen Rose is a multicolor
floral on a pure white ground.
From England, via its East
Indian colonies, comes the
inspiration for the Flower Tree
bedspread. Flower Tree was
created from an early l8th
Century bedcover woven and
handpainted in India and
subsequently smuggled to
England in 1736. The pattern
depicts a flowering tree centered
amid branches and growing
from a decorated base which
was common in the East Indies
as well as other cultures.
The Flower Tree bedspread is
printed on Fieldcrest’s Dublin
cloth and features the rich
muted coloring and squared hem
common to bedcovering of that
era. As such, it faithfully show
cases the timeless design
qualities that assure the appro
priateness of the design in
today’s lifestyle.
Spanish design feeling, weith-
overtones of Mexican and Indian
influences inspired the
strikingly handsome Poncho
Patterns and Mexicana designs.
Poncho Patterns was adapted
from a poncho worn during the
Mexican war by General
Zachary Taylor in 1841.
Taylor, who eventually be
came the 12th President of the
United States was a very
popular soldier. Nicknamed “old
Rough and Ready’’ by his troops
he never lost a battle in 40 years
of soldiering.
His Mexican poncho with its
brightly colored geometric
motif, has been interpreted by
Fieldcrest on sheets (featuring a
dynamic panel print pillow
case), towels, reversible
comforter and rug in tones of
red-blue or blue-brown on
champagne ground.
The handsome Mexicana
towel was interpreted from a
blanket found in New Mexico.
Woven about 1880, it is a product
of a master Mexican weaver
who was sent to improve the
provincial (New Mexican)
weaving techniques. The
original artifact shows a very
professional execution of the
weaving and dyeing processes in
its mathematical exactness.
(Continued to Page Eight)
New Colors Introduced In
Royal Velvet, Lustre Towels
Fieldcrest, in a bold and timely move, has introduced major
color changes into its Royal Velvet and Lustre palettes. The
change will enable Fieldcrest to maintain its position of fashion
and color leadership in the industry.
Individual colors have life cycles of ascendency and decline
and the sensitivity and artistry required to anticipate these changes
has been one of the major successes of Fieldcrest’s marketing
strategy over the years.
The new colors — Seafoam, 'Twilight Blue, Larkspur, Terra
Cotta, Suede, Sunflower are soft, clear and clean in feeling, anti
cipating the trend in fashion home decorating towards softer,
more relaxed designs, colors and fabrics.
Additional news in Royal Velvet concerns the Meissen Rose
towel, a lovely multicolor floral print on a Royal Velvet blank,
and Royal Velvet Stripe, a handsome classic jacquard stripe
which have been added to round out the Royal Velvet Collection.
Royal Velvet Stripe is available in shades of Suede/Sable/Cognac,
Cerulean/Twilight/White, Peach/Cognac/Champagne, Pineapple/Sun
flower/Melon, and Seafoam/Spruce/Spearmint to match and co
ordinate with other Fieldcrest products.
Royal Velvet has long been synonomous with quality and fashion
leadership, and the new colors and the addition of a print and
stripe enhance an already superb line. Buyer reaction to the new
colors has been extremely favorable, and an excellent consumer
response is expected in the Fall.
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Calico Print is taken from a popular pattern in Alsace-Lorraine in the 1700’s.
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Meissen Rose is adapted from a popular Meissen porcelain motif.
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Alsace Floral is a handsome traditional damask pattern.
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