Home Decorating
Boutique Planned
Fieldcrest has announced a
Plan to provide stores with the
opportunity to create a unique
oitie decorating boutique, the
of its kind in the industry.
This “Fashion Home
ocorating Center” will take
ovantage of the current vogue
do-it-yourself decorating and
oreased consumer interest in
® cost, fashion and quality
.Poets of decorating with
j ools. In addition, it will allow
c stores to capitalize on
in home decorating sales
Weir sheet departments. The
is slated for fall ’75
'"‘>-oduction.
j^P'ieldcrest’s Fashion Home
oorating Center is planned as
"y^ique — actually a depart-
thai the department —
crp r*" ^^nPralize all facets of
atiye home decorating
sta^.‘"g stapling, glueing,
'^hwg and sewing projects.
l,g^®''®truction plans call for a
dsotne free-standing module
from*' that will display “made-
tjj'J'"Sheets” articles such as
pj ocloths, covered pillows,
tUrP lomrkchaHo
Covgf,
•■c frames, lampshade
itiev
Per lo create yet give a
^ Penalized look to home decor,
stop overly designed sheet
Wall encloses one side of
the display area and provides
point of purchase access to
Fieldcrest sheets used in the
projects.
The Fashion Home Decorating
Center will feature instruction
as well as display, and will offer
for both sales persons and
consumers videotaped lessons
on the step-by-step creation of
the items displayed, as well as
the tools used to make them.
These tools will be displayed in
the Center, and giveaways will
include ■ printed “how-to”
booklets with additional
decorating ideas.
The American homemaker’s
growing interest in “do-it-
yourself” decorating is
dramatically illustrated by a
recent Mademoiselle Magazine
survey of its youth marketing
members. Over 70 percent of
those interviewed make their
own home furnishings and 92
percent were actively interested
in sewing per se. More than one-
third of these women used sheets
to make pillows, curtains, etc.
Feedback from Fieldcrest
decorating promotions,
consumer requests for “how-to”
booklets, and magazine editorial
coverage have further under
lined the growth and importance
of the “decorate-it-yourself”
market.
ATP members shown with Fieldcrest’s
Tanner, Van Dillen and Charlie Pasarell.
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‘Wimbledon” towels are, left to right, Roscoe
Fieldcrest SponsorsTournaments
(Continued from Page One)
the activity. The first events
were scheduled the week of July
i4 at Marshall Field and
featured appearances of ATP
members Tom Gorman and
Charlie Pasarell.
The players were in the
domestics department to discuss
strategy, demonstrate strokes
and answer questions. A door
prize was given at each event.
Fieldcrest’s 1974 sponsorship
of the tournaments generated
hundreds of consumer letters
applauding the support of this
increasingly popular sport. The
letters attest to the quality of the
audience reached and the
special impression Fieldcrest
made through its support.
45 Receive Fieldcrest Grants~ln-Aid
'Continued from Page One)
iJjl? at the Draper Sheeting
rJ' and the late Frank S.
Brown is also the
tjjgSater of Mrs. Barham and
yji mi a. uaLuani
sq , *ate Mr. Brown. She is a
I^Pnoniore at North Carolina
atral University and is
loring in political science.
of Bryant is the daughter
and Mrs. Alfred Bryant,
iipi .'^aother (Helen) is an
Blg"'‘ater at the Automatic
Plant. Brenda is in her
Oort'^'^y^ar at Durham College
studying fashion
^'^'^handising.
atf Carmichael plans to
PiUh'? Virginia-Western Com-
boon ^ College and study to
pj. a dental assistant. Her
are Mr. and Mrs. Robert
both employed at
p^ieldale Towel Mill.
Soj^*’'ola Sue Carter will be a
iiiiiv ® Appalachian State
Spap i^sity and plans to major in
dauBk, pathology. She is the
of Mr. and Mrs. Willie
w*^'in Carter. Her father is a
at the Karastan Rug
Plj 'aiberly Denise . Cochran
Sm
to attend Rockingham
'Jie aimity College and enroll in
sL'^allege parallel curriculum
Mo,'”'’ - --
the daughter of Mr. and
;e C. Cochran. Her
is a supervisor at the
‘anket
athe
the
^ caw xfj.xAj..
0 g ay Steven Craddock plans
‘tend Virginia Polytechnic
'’^ClAY, JULY 28, 1975
Oq,, — Greige Mill and her
“ ■ er (Catherine) an inspector
Bedspread Mill.
Institute and State University
and major in chemical engineer
ing. He is the son of Mr. and Mrs.
Charlie Craddock, Jr. His father
is a machinist at the Fieldale
Towel Mill.
Mona Lynne DeHart is the
daughter of Mr. and Mrs. Jesse
G. DeHart, Jr. Her father is a
mail clerk at the General
Offices. Lynne will be a junior at
the University of North Carolina
at Greensboro and will major in
child development.
Betty Sue Fagge is the
daughter of Mr. and Mrs.
Maurice Lee Fagge. Her father
is a weaver at the Karastan Rug
Mill. Betty Sue will be a
sophomore at Bob Jones
University, majoring in
elementary education.
Jeanette Finley plans to enroll
at Johnston County Technical
Institute and study to become a
licensed practical nurse. Her
mother, Doris M. Finley, is a
wire connector at the Automatic
Blanket Plant.
Sharon Elizabeth Grice is the
daughter of Mr. and Mrs.
Willard Allen Grice. Her mother
is a boxer at the Automatic
Blanket Plant. Sharon Elizabeth
will attend Campbell College
and major in business
administration.
Debra Kate Hairston plans to
attend Durham College and
major in accounting. Her
mother, Nannie Hairston, is em
ployed at the Bedspread Mill.
Eric Dion Hale is the son of
Mr. and Mrs. Everett Edward
Hale. His father is retired from
the Blanket Finishing Mill. Eric
plans to attend Georgia Tech
and major in nuclear engineer
ing.
David John Hall is the son of
Mr. and Mrs. John A. Hall. His
father is a loom fixer at the
Fieldale Towel Mill. David plans
to attend Radford College and
major in music.
Joseph Bryant Haynes is the
son of Mr. and Mrs. Joe Haynes.
His father is a weaver at the
Karastan Rug Mill. Joseph will
attend Rockingham Community
College and enroll in the college
parallel curriculum.
Richard M. Hill will attend
Western Carolina University
and major in social welfare
studies. He is the son of Mr. and
Mrs. Billy J. Hill. His mother
(Mabel) is an invoice clerk at
the General Offices.
Gary Wayne Hundley will
attend North Carolina State
University and major in
horticultural science. He is the
son of Mr. and Mrs. Homer Gray
Hundley. His father is a
machinist at the Karastan Rug
Mill.
Brenda Carol Kirks is the
daughter of Mr. and Mrs. Carl
W. Kirks. Her mother (Hazel) is
a spinner at the Blanket Greige
Mill. Brenda will attend
Rockingham Community
College in the accelerated
program and plans to become an
executive secretary.
Paul Law is enrolled at Lord
Fairfax Community College and
is studying electronics. He is the
son of Mr. and Mrs. James P.
Law. His father is a weaver and
his mother a labeler at the
Fieldale Towel Mill.
George E. Long is the sotr of
Mr. and Mrs. Thomas Long, Sr.
His father is a mechanic in the
North Carolina Finishing Com
pany division. George will major
in mathematics at A&T State
Universitv.
Elzabeth A. Moffett will major
in special education at Boston
University. She is the daughter
of Mr. and Mrs. Henry 0.
Moffett. Her mother (Helen) is
employed in the Laurelcrest
Carpets sales headquarters in
New York.
Robert Chaney Newman will
attend Rockingham Community
College and major in business
administration. He is the son of
Mr. and Mrs. Edward R.
Newman. Mr. Newman is a
machinist at the Blanket Greige
Mill.
Lynn Marie Poston is the
daughter of Harry Conrad
Poston, Sr. and Mrs. Nell
Coleman Mann. Mr. Poston is a
computer programmer at the
Bedspread Finishing Mill. Lynn
Marie is enrolled at Ferrum
(Continued to Page Six)
Roderick Is Promoted
J. William (Bill) Roderick was
promoted to general foreman of
the Finishing Department of the
North Carolina Finishing Com
pany division. The an
nouncement was made this week
by M. D. Rochelle, president of
the division.
Mr. Roderick has been em
ployed at NCF since September,
1972, and was a management
trainee and night supervisor
prior to this promotion.
He is a 1964 graduate of North
Rowan High School and served
three years in the Signal Corps
of the U.S. Army. He received a
BS degree in engineering
operations from N.C. State
University in 1972. He is married
to the former Margaret Beck
and they have two sons. The
J. WILLIAM
family attends
Catholic Church.
RODERICK
Sacred Heart
, 3